Varun & Disha

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Daily Schedule for Working Moms

11-June-2023, 7:31 am, Chandigarh

Creating a daily schedule can be a great way to manage your time effectively. Here are some tips:

Coffee Breaks in Office
  1. Identify Priorities: Determine what your non-negotiable tasks are for each day, such as work, childcare, and self-care.
  2. Morning Routine: Starting the day right can make all the difference. Include time for a healthy breakfast, getting yourself and the kids ready, and perhaps even some me-time for a quick workout or meditation.
  3. Work Hours: Schedule your work hours based on your official work schedule. Remember to include time for breaks, and try to batch similar tasks together for efficiency.
  4. Kids Activities: Schedule time for your children's activities, such as school, homework, and playtime.
  5. Household Tasks: Divide household tasks into manageable chunks and distribute them throughout the week. This could include cleaning, grocery shopping, and meal prep.
  6. Meal Times: Schedule time for meals. Consider meal prep on weekends to save time during the week.
  7. Evening Routine: This is a good time to wind down, perhaps spend quality time with the family, prepare for the next day, and incorporate a bedtime routine.
  8. Self-Care: It's important to also schedule time for yourself. This could be time to relax, pursue hobbies, or even just to unwind with a good book or TV show.
  9. Flexibility: Your schedule should not be rigid. Leave some blank spaces to handle unexpected tasks or emergencies.
  10. Tools: Use a tool or an app that you are comfortable with. This could be a digital calendar, a planner app, or even a simple notepad.

Remember, the goal is to create a balanced schedule that meets your work commitments, household responsibilities, and personal needs. It may take some tweaking to find the right balance, but that's completely normal.

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5 Star Experience at Meraaki Kitchen Jaipur

05-June-2023, 11:13 am, Chandigarh

Located in the heart of Jaipur, Meraaki Kitchen is a culinary gem that offers a unique and unforgettable dining experience. With its innovative menu, stylish ambiance, and exceptional service, Meraaki Kitchen has gained a reputation as a must-visit restaurant in the city. In this review, we explored the highlights of Meraaki Kitchen and it is a vegetarian restaurant. Meraaki Kitchen prides itself on its innovative approach to cuisine. The menu features a creative fusion of flavors, blending traditional Indian ingredients with global culinary techniques. Each dish is a work of art, beautifully presented with attention to detail. From appetizers to desserts, the chefs at Meraaki Kitchen showcase their culinary expertise, creating a symphony of flavors that delight the palate and leave a lasting impression. We liked their ‘dual kofta’ and cheese cake alot. Meraaki Kitchen is known for its unique culinary offerings that push the boundaries of traditional cuisine. The ambiance at Meraaki Kitchen is stylish, contemporary, and inviting. The restaurant boasts modern decor with tasteful lighting, creating a relaxed and sophisticated atmosphere. The comfortable seating arrangements and well-designed interiors make it an ideal setting for a memorable dining experience. Whether you’re visiting for a romantic dinner or a gathering with friends, Meraaki Kitchen offers a chic and welcoming environment. @meraakikitchen #jaipur #vardish #vacation #familytime #kofta #jaipurdiaries...

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Caffe Sicily – The best Italian pizza in Chandigarh

08-May-2023, 3:31 pm, Chandigarh

Our favourite dine out for Italian pizza at "Caffe Sicily" in Chandigarh. We have been coming here since 2019, have tried authentic pizza all around Tricity and even Gurgaon and Delhi, however, they are the best due to their taste and hand-on experience of SHREVAY and RAESHIB. They bring the real taste from Italy to India. Go and try! You will believe......

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Victoria Cafe – If you are looking for best coffee in Chandigarh

02-May-2023, 10:35 am, Chandigarh

Victoria cafe in sector 8, Chandigarh is an amazing choice if you are a coffee lover. Their authentic coffee beans will surely make your day. Do try their cottage cheese steak with quinoa, are favourite choice, which is cooked by the chef, OUR WAY! #thisweekend @victoriascafe_chd protein rich meal and our Iced coffee with tonic water and #cortado ❤️...

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Tasting the New Cold Brew at Coffee Bean and Tea Leaf

26-April-2023, 11:36 am, Chandigarh

#coffeetasting @cbtlindia Cold Brew is under process and we were mentioned many times and now were able to taste it. Day 1’s feedback led to smooth Cold Brew next time. (picture-missing) Today we tasted the next batch of #coldbrew We tasted #Americano and #coldbrewcoffee simultaneously… what a smooth, fruity, flavor! It’s going to be a replacement for #americano And yeh! tasting in disposable cups was not a good idea as even paper’s aroma was counted.✍️...

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Filtered Coffee and South Indian at Karthik Sec 47 Chandigarh

25-April-2023, 10:50 am, Chandigarh

If you are in Chandigarh, do try out authentic South Indian at Karthik, Sector 47, Chandigarh. Amazing filter coffee with butter paneer dosa, butter paneer uttapam brought smiles everywhere, on a Saturday breakfast morning! The sad thing is that, people has used his name and opened many sub outlets in Panchkula and Mohali. BEWARE! The one and the only is in Sector 47, Chandigarh....

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15 years of KVR Web Tech – Our Digital Marketing Journey!

21-April-2023, 10:48 am, Chandigarh

In November, it'll be over 15 years since we started a venture - @kvrwebtech_official www.kvrwebtech.com 3 minds @kunals8 Varun (@vardish_official) Romit @malhotra_harpreetkaur ) got together and I still remember after our marriage in Shimla we got an update that we won our first project. Since then there is no looking back. We've lived many sleepless nights and many challenges of running a business. But it never stopped us. We kept going on every time we came out learning a new lesson of life. Today, we stand here to look back and cherish those hard worked days. MY SUGGESTION TO EVERYONE IS THAT "Life is not easy" SO BE READY TO BE A WARRIOR. Everyday there is going to be a new fight, just focus on how to conquer it. Be humble and Kind. And keep learning... We read alot and seek knowledge from our #kvrians We are greedy to learn! #proudkvrian #vardish #coffeetime #digitalmarketer #businessowner...

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Butter croissant with Coffee at Coffee Bean and Tea Leaf

19-April-2023, 9:14 am, Chandigarh

We can enjoy butter croissant with #coffee It was my official try and now it will be my favorite. A good change from sweet tea cake. Enjoy it to by dipping croissant into the coffee like we did in childhood. #vardish #coffeelover #digitalmarketer #buttercroissant...

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What’s stopping?

19-July-2022, 10:09 pm, Chandigarh

Even I do not know why I have lost the sync between my mind, heart and hands. It has always been easy therapeutic to write something especially poetry or a even a blog. But since pandemic hit us I not able to get my this co-ordination back.

This blog is the restart of my blogger, writer and poetess side. Due to lack of time I am not going to extend this blog too much. It’s just that I came back to say hello to you and hope you have been doing good during this pandemic.

We all lost something for good or bad and I think I lost my mind. 🙃🙃

Hope to get back soon.

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Selecting the best coffee machine for home | A Buying guide

13-August-2021, 11:49 am, Chandigarh

Coffee Machine Home For all the coffee lovers, that first cup of coffee in the morning is a special one. when we don’t have coffee machines for homes that we can rely on, often buying a cup becomes the first expenditure of the day which then can become an unnecessary and expensive regime. One of the best decisions that you can make is of investing in coffee machines for homes so that all your love for coffee, whether it is an espresso, cappuccino, mocha, or a latte can be fulfilled while you are sitting at home. Choosing perfect coffee machines for homes depends largely on the coffee you like, the amount of time you want to spend on brewing a cup, the money you want to spend, and the time you are willing to invest in the process of brewing. To help you make a decision, below are a few best coffee machines that you can look into when you plan to add a new member to your home, your coffee machine.

Best Manual Coffee Machines

A manual coffee machine is a smart investment if you want the upper hand in brewing your favorite kind of coffee. This is very similar to what you can find in a café. The only drawback that can occur when you plan to invest in a manual espresso machine is that you will have to do everything from grinding the beans to cleaning the machine manually. And the best part is that you have all the control while brewing on what you want. Some of the manual coffee machines for homes are   The best coffee machine under the banner of a manual coffee machine for home is Delonghi Coffee machine under a budget of around £200. The design and simplicity of this beautiful machine make it a great buy as it can fit into the smallest kitchens and brew a perfect cup. Sage dual boiler is among the ideal coffee machines for homes. Especially for those who prefer to enjoy the experience of being in a café while at home. One can make and have an excellent cup of coffee brewed in this machine as it has the advantage of having dual boilers which allow you to steam milk as well as pour espresso simultaneously. The budget that you need to have for this machine is £1,200.

Best Bean to Cup Machine

This is an ideal investment for people who are constantly on the move or are running short of time while in need of grabbing a quick cup of coffee. Easy to use and clean, this machine also comes with the drawback that the results are never as good as that of a manual machine.| Gaggia Naviglio is amongst the best bean to cup machines under the range of £400. It comes with a manual steel wand which helps in frothing milk making the best coffee. This is a great machine that makes an excellent espresso giving you the best results without too much hindrance.| This is a fully automatic coffee machine having two bean hoppers that can help you prepare coffee of different varieties. It also comes with a blue tooth by which a complete process of preparing coffee ranges from the correct temperature to the sequence of the process. You can experiment in many different ways using this machine under a budget of £700. This is a simple and easy-to-use machine where the maximum effort you have to make is on buying the pod that suits you and brew the coffee. It is a hassle and mess-free coffee which comes with great taste. The only drawback is expensive pods. This is a machine that comes in between the espresso and a manual machine that can make a quick cup of coffee while giving you the freedom of pouring the milk on top making designs of your choice with a budget of £400. It gives you the liberty of choosing your preference for froth and the hotness of the coffee. This is the best buy for people who are racing against time allowing one to make the largest cup of coffee.

Best Filter Coffee Machine

A filter coffee machine is a wonderful choice for those who prefer a simple cup of coffee or for brewing coffee in large amounts. The only drawback is that one can only make black coffee in it. This is the best filter coffee machine which is budget-friendly under £200. It allows the coffee beans to extract most of the flavor to produce a refreshing cup of coffee. Some of the features are
  • 12 hr. programmable timer
  • Scoop and tank
  • Color-coded carafe
  • Washable metal filter
  • Integrated filter system
This machine also comes with a warranty and hence makes it the best coffee machine for home. Hope this article helps you make the right decision for investing in the right coffee machines for homes according to your budget....

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10 Unique Cafes – You will not believe exist

31-July-2021, 11:12 am, Chandigarh

A freshly brewed cup of coffee is the perfect way to recharge yourself that instantly refreshes you and gears you up for the day. A café is the best place to unwind, catch up with friends, have informal meetings, or relish a good cup of cappuccino, Latte, a Macchiato, or any other coffee of your choice. Finding such a refreshing coffee shop especially on the go is a challenge in itself. Do we go for the coffee flavors or the uniqueness of the cafés? There are innumerable cafés around the world and to help you narrow down a go-to café when you travel, below is a list of 10 unique café across the world. These cafés are a must-visit when you are in the country or the town. These will surely find a place in your travelogue for their quirkiness and uniqueness and be a part of your memories.

  1. Brigit’s Bakery Bus Tour (London, England)
[embed]https://www.youtube.com/watch?v=Kk5NuFN9ni0&t=8s[/embed] When in London, a visit to this café is a must. To relish a good cup of coffee on the wheels, this café inside a double-decker bus is an extended outlet of the main Brigit's Bakery in London. The tour of the bus lasts for about 90 minutes and passes by some worth seeing landmarks like The Houses of Parliament, Big Ben, Downing Street, and Westminster Abbey. Afternoon Tea can wait as Brigit's Bakery Bus Tour, without a doubt, tops the most astounding cafés.
  1. The Attendant (London, England)
[caption id="attachment_1312" align="aligncenter" width="840"]the attendant cafe Credit: Somethingdifferent.london[/caption] Another must-visit café in London is by two friends in England who redesigned, renovated and transformed a public washroom which was underground into a café called the Attendant coffee shop. They transformed the urinals and converted them into countertops. Quite a start, worth the visit!
  1. The Laundromat Cafe (Copenhagen, Denmark)
[caption id="attachment_1313" align="aligncenter" width="840"]the laundromat cafe Credit: Facebook the laundromat cafe[/caption] Visiting Denmark on your next holiday? Well! Established in 2004, this unique café in Copenhagen called the Laundromat Café is a must-visit. It is a combination of a coffee shop and a laundry. You can eat, socialize, read, surf and well, do your laundry.
  1. Avocaderia — (New York City, New York)
[embed]https://www.youtube.com/watch?v=2dMBNRmeGzc[/embed] If you love avocado, this unique café based in New York City in New York is a must-visit. The food here is all prepared based on this one fruit. They serve bowls, toasts, wraps, and much more made out of avocado.
  1. Tori no Iru (Tokyo, Japan)
[embed]https://www.youtube.com/watch?v=ZZRWRQAcp0w[/embed] If you are a bird lover then café Tori no Iru is the right place to pay a visit. You can enjoy your cup of coffee interacting with different kinds of birds flying over your head. Out of many, you can surely feel the presence of parakeets, owls, and several birds of prey such as hawks.
  1. The Note Coffee (Hanoi)
[embed]https://www.youtube.com/watch?v=7YF0LXxafMQ[/embed] The note café is unique in itself as it is decorated by thousands of notes which have been written by visitors all over the world. The chairs, tables, and walls all are covered with these notes describing the liveliness and the ambiance giving a homely feeling. All the guests coming to this amazing café leave messages on colorful papers for visitors in the future.
  1. Disaster Café (Lloret de Mar, Spain)
[embed]https://www.youtube.com/watch?v=2OM-l7bN1bU[/embed]   Apart from enjoying the Spanish tomatoes and salsa, a uniquely located café is the Disaster café. It adds to its uniqueness as it creates an earthquake of a magnitude of 7.8 along with every order. This splendid café, known for its craziness, is anything but disastrous.
  1. Shakespeare and Company Café (Paris)
[embed]https://www.youtube.com/watch?v=oXkArpMM5iM[/embed]   Hear ye, Hear ye, Bibliophiles! When in Paris, a must-visit café for all the book lovers is the Shakespeare and Company café which is located inside the book store which is more than a century old. So, you can browse through books while enjoying a stimulating cup of coffee. Heaven!
  1. Dans Le Noir (Paris)
[embed]https://www.youtube.com/watch?v=lReobW9n70Q[/embed]   Can you hear the vielle à roue playing in the background by now or is it just us? Another unique visit should be to this café which is different from others as the entire dining is without any light and nothing is visible. The food served is from a surprise menu and thus the guests have no idea about what they are going to eat. All the people serving the food in this exclusive café are blind.
  1. Chill Out Ice Lounge (Dubai, UAE)
[embed]https://www.youtube.com/watch?v=4Yh1u8Cxn5k[/embed] After a gazillion reasons to love Dubai, there sure is another. The entire interior of this café is totally made of ice. The chairs, tables as well as all sculptures inside the café are totally made of ice. As it is very chilly on the inside and it becomes difficult to enter the café without adequate clothing, all the appropriate clothing, as well as other material, are provided by the café before entering the cool lounge. When you plan your next trip, don't forget to visit these exceptional cafes around the world and capture some crazy memories while enjoying some exquisite food and coffee. Each of these cafés that have made it to the list has something special to offer whether in terms of ambiance or terms of food or location. Take your pick or visit them all. Happy Globetrotting!...

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Coffee Benefits 101: Right Amount of Coffee for Daily Use

26-July-2021, 5:44 pm, Chandigarh

In the times that we live today, our life is full of commitments, responsibilities and to do multiple roles. And, with life moving at a very fast pace there are so many deadlines to meet that maintaining a work-life balance becomes a task. This is when a cup of hot coffee benefits comes to the rescue where you can take a moment to relish and rejuvenate in your busy day. Coffee is considered to be a great stress buster that can instantly fight sleepiness, alerts the mind and energizes the body. A good cup of freshly brewed coffee is the perfect way to start your day and energize yourself. Vardish Drinking Coffee The biggest dilemma which most coffee drinkers face is, how many cups of coffee should one drink that is healthy and beneficial. Several studies and researches have been conducted on the amount of coffee to be consumed and its effects. There are many coffee benefits such as-

  • It is good for the heart
  • Prevents certain tumours
  • Increases alertness
  • Good for the respiratory system

Variants of Coffee

Coffee benefits also depend on choosing the right amount of caffeine consumption based on the size of the cup and the quantity of black coffee it contains. The way the coffee is prepared, the type of bean used and the brewing method determine the quantity of caffeine which will eventually be consumed. Coffee comes in several variants, but Robusta and Arabica are the most popular and known. The least amount of caffeine is found in Arabica which is grown in South and Central America. Compared to this Robusta contains caffeine which is almost two times the amount present in Arabica.

Methods of Preparation

The way the coffee is prepared affects caffeine concentration present in it as well as giving essence and flavour to it along with coffee benefits.

Infusion or Immersion Method

In this process, water is heated till it reaches the right temperature after which it is infused with ground coffee till the compounds are released into the water. The extraction of caffeine depends on the temperature of the water. Some of the coffees prepared by this method are
  • Boiled coffee
  • Cold-brew
  • Turkish coffee
  • French press

Machine Prepared

While preparing this coffee, water is heated in the chamber that is lower which has a different pressure than that of the upper chamber which is open. The heated water rises due to this method and the coffee granules are extracted instantly. This kind of coffee is made in the vacuum coffee maker, the Italian coffee maker and the espresso machine. Being machine prepared, each cup of coffee has a varied caffeine concentration.

Filtered and Percolated Coffee

The combination of gravity and the high temperature of the water is used to produce coffee in percolators as well as filter coffee. The hot water is slowly allowed to drip in the filter which has ground coffee in it and letting it fall on its own.

Appropriate Caffeine Estimation

The recommended quantity of caffeine which can be consumed in a day is 400 mg. Most of us tend to drink our coffee in the same way and use the same kind of mug or cup, therefore, the best way to keep a track of the caffeine consumption is to make a note of the amount of coffee we use and the number of cups we take in a day. To calculate an estimated consumption of coffee that is good for everyday use, we can get a fair idea by the method in which it is prepared and the amount of caffeine it contains. For example
  • A small cup of filter coffee has a caffeine concentration of approximately 69.2 mg/100 ml which rounds up to 21 mg of coffee in a cup of 30 ml.
  • Coffee prepared in an espresso machine has a caffeine concentration approximately of 420 mg/100ml which rounds up to 126 mg of coffee in a cup of 30 ml
  • A cup of cold brew has a caffeine concentration of approximately 224mg/100 ml which rounds up to 67 mg of coffee in a cup of 30 ml
  • Coffee brewed in an Italian Mocha pot has a caffeine concentration of approximately 219.2mg/100 ml which rounds up to 66 mg of coffee in a cup of 30 ml
  • A cup of French press coffee has a caffeine concentration of approximately 74.2mg/100 ml which rounds up to 22.5 mg of coffee in a cup of 30 ml
These estimates of the amount of caffeine in each kind of coffee above will help coffee drinkers to consume coffee as per the quantity recommended and not exceed the limit hampering one’s health. Yes, now you can assess coffee benefits by making an estimate of the number of cups you drink. Enjoy your favourite cup of coffee and begin the day with renewed energy and freshness....

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4 Kinds of Coffee Beans – Availability, Taste, and Usage

16-July-2021, 4:43 pm, Chandigarh

Type of Coffee Beans The finest cup of coffee can only be prepared if the coffee beans are the best and of fresh quality. Selecting the best quality coffee beans can be compared to buying a bottle of good wine. Buying coffee beans requires careful selection. It is important to have some basic knowledge about the world of coffee. It is important to sample the taste and aroma of different types of coffee before you finally decide on which coffee - Availability to take home. There are some more features which you should keep in mind when you go out to buy coffee beans. One of them is the acid content in the coffee. All coffees require a certain amount of acidity to prevent them from being flat or dull. The coffee having less amount of acidity is also called “mellow”. The second factor to consider is the aroma as the aroma of coffee can be flowery, earthy, fruit-like, earthy, smoky or it can even have the aroma of certain nuts or berries. TASTE: the regions where the coffee beans grow have a lot of impact on their taste. This depends upon the elevation and farming methods, the soil, and whether the coffee beans are organic or have been grown in the shade. Now let’s dive into understanding the different types of coffee beans

Arabica Coffee Beans

Another name for Arabica is Arabian Coffee. It is considered to be the first species of coffee that was cultivated and comprises a major part of global production. It is the most popular coffee in the world. These coffee beans are grown all over the world but have their origin in the southwestern islands of Ethiopia. It is also grown in areas around the equator, Brazil being the largest producer in the world. They have a balanced taste which is not very strong. It comes in a slightly sweet flavor with a tinge of nuts, chocolate, caramel, fruits, or berries. It can be slightly acidic and bitter in taste. Some of the most common kinds of Arabica coffee beans are
  • Bourbon which is a bit of a chocolaty and fruity in flavor
  • Typica is one of the first coffee variety and today most of the varieties we see come from this
  • Caturra coffee has a light body and a citric flavor, and many more.
Some of the benefits of this coffee are:
  • Low calorie without added milk and sugar
  • Rich in anti-oxidant
  • Contains small amounts of vitamins and minerals
  • Can be used as a skincare product
It is best enjoyed as a cold beverage.

Robusta Coffee Beans

Robusta coffee is commonly known as coffee Cenephora which owes its origin to Africa. It is generally used in espresso, instant coffee, and also as a filler while blending certain kinds of ground coffee. The taste of Robusta coffee is between neutral and harsh. It is considered to have a very bitter taste. These coffee beans grow at a low altitude. It requires a very low production cost and is not susceptible done by pests. The farmers use the mono-cropping method for growing these coffee beans. Some of the benefits include
  • More caffeine and less sugar
  • Low acidity
  • Cheaper in price

Liberica Coffee Beans

Liberica coffee is also known as “Barako” meaning manly. The country of origin for this coffee is the Philippines. The beans of Liberica coffee are large in size and irregular in shape. The coffee beans have an aroma that is fruity and floral. It has a full body and a smoky taste. This coffee is strong in flavor due to the distinct smell it carries while it gets roasted. The taste of this coffee is considered to be woody by most people. Benefits
  • It is a great anti-oxidant
  • Used as a body scrub in the spa treatment
  • Reduces the chances of Alzheimer’s and heart diseases
This is one of the rarest and least found coffee in the world today.

Excelsa Coffee Beans

Excelsa is also known as Coffea dewevrei or dewevreié and owes its origin to Central Africa where it was first cultivated. It is known to grow best between the altitudes of 1000 to 1300 m.a.s.l. in a much vertical space as it is a tree-like plant and not a shrub. The coffee beans of Excelsa coffee are small and round and are mostly used to blend with other coffees. It possesses a fruity and tart body and has a roast taste. Benefits
  • Contains lower levels of caffeine
  • Excelsa tree is resistant to many diseases like coffee leaf lust, minor moth on coffee leaves, nematodes, etc.
Diving into different types of coffee, Robusta and Arabica hold more domination in the world of coffee, and sometimes these coffee beans are mixed to give a more interesting flavor, aroma, and texture to help you with a cup to enjoy. In the end, the idea should be to measure life with coffee spoons whether you choose to drizzle mocha or vanilla....

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The Secret behind Monkey Coffee Beans

25-June-2021, 5:44 pm, Chandigarh

[caption id="attachment_1301" align="aligncenter" width="1000"]Monkey Coffee Beans Monkey Coffee Beans[/caption] Monkey coffee beans are obtained after the coffee fruit is thrown away by monkeys after savouring their nectar. The acidity of the coffee is reduced by the saliva of the monkeys. It is produced by the rhesus monkeys and Formosan rock macaques after they chew the coffee beans and spit them in the ground instead of consuming them. This coffee is a very rare type of coffee bean found in India and Taiwan. As this coffee is rarely found, it is an expensive affair to get a taste of it and enjoy it. Let us discuss in a little detail about this rare monkey coffee.

Monkey Coffee Beans from India

Monkey coffee is mainly produced in Chikmagalur in India. The farms for producing this coffee are found in close proximity to the forest area and requires a lot of shade for it to grow properly. These monkey coffee beans are generally are formed with the help of Rhesus monkeys.

What is Monkey Coffee?

The monkey coffee bean is the seed that is found inside the coffee bean fruit or cherry. Monkeys select the sweetest and best coffee cherries that grow on coffee estates. After picking these coffee cherries they chew them in their own time. After they are done with the fruit, they spit the leftover fruit along with the parchment surrounding it to the ground. The farmers rinse, wash, process and dry these seeds which have been chewed. They generally turn grey instead of green and once they are dried, coffee beans are roasted and become available in the market.

The myth behind Monkey Coffee

In the earlier times, the coffee beans chewed by monkeys were considered to be a natural waste and were hardly collected. It was only at the beginning of the 21st century that the chewed monkey coffee beans were collected by coffee producers and sold after being processed as a special one.

Benefits or Ill Effects of Monkey Coffee

Some of the health benefits include
  • Protects from several cancers
  • Prevents from stomach ailments due to low acidity content
  • Helps in preventing dementia
  • Protects and strengthens teeth
  • Boost energy and improves mood
  • Helps prevent migraine and headaches
There also certain points you need to keep in mind before investing in the monkey coffee beans.
  • As it is rare, authentic coffee is hard to find
  • Might get cheated on the price and you may not get the genuine product as it is not that easily available

How does Monkey Coffee Tastes?

Even though the method of brewing monkey coffee is very similar to brewing other coffees, the taste of monkey coffee is not the same as that of a regular coffee. The flavour of the monkey coffee bean changes as the saliva of the monkeys helps in breaking down the enzymes in the coffee beans. The taste of monkey coffee is more complex and sweeter than many coffees. It has a blend of many flavours such as citrus, nuts, chocolates and vanilla. Out of all these flavours, vanilla is more prominent. Typically found in a light to medium roast, monkey coffee is very little traces of bitterness and a pleasant taste. Monkey bean coffee being a very rare and expensive coffee is usually preferred by people to be consumed on special occasions rather than being drunk on a regular basis. The best way to savour monkey coffee is to have it without any additions like milk, creamer or sugar. It is best tasted like black coffee.

How Can You Purchase Monkey Coffee?

The production of monkey coffee mainly depends upon monkeys along with favourable climate conditions due to which there is a lot of inconsistency in its availability. It is very common for coffee producers to have a very limited amount of coffee available for the whole year. The number of coffee producers specializing in monkey coffee is very less in number.
  • The retail price of monkey coffee is several hundred dollars for a pound and the price of a cup of brewed monkey coffee can go up to 10 dollars.
  • It is very difficult to procure monkey coffee as it is scarce very difficult to find.
  • It can be sold through high-end coffee retailers, coffee farmers or from the website of speciality coffee roasters.
  • Monkey coffee beans are rare coffee beans that are grown in limited places like India and Taiwan and are a little pricy. This coffee is not much bitter and is best enjoyed as black coffee.
In order to retain its freshness, it is advisable to store monkey coffee carefully. It should be stored in an airtight container and kept in a place that is dry, dark and cool. The best locations for storing it are is away from the source of heat. Storing monkey coffee in the freezer or a refrigerator should be avoided as the beans can degrade because of the humidity and moisture in these places. Sure, this coffee seems bizarre but hey, given the realms of coffee have made animal poop coffee popular, monkey coffee seems to be a fair deal. Too offbeat for you? There is always the best milk coffee drinks and black coffee drinks available for you to savour....

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List of best milk coffee drinks and recipes – Explained

18-June-2021, 5:14 pm, Chandigarh

It’s an Ice breaker, it’s a Heart mender, it is a Cup of Coffee!

cappuccino milk coffee The aroma of freshly brewed coffee is almost therapeutic. Regardless of whether you like it with a hint of hazelnut syrup or a dollop(s) of ice cream; it is remedial for everyone. The very mention of the word coffee reminds us of a café or a coffee shop and on visiting these places it generally becomes difficult on what to order as the variety of milk coffee is mind-boggling. There is a variety of coffee available to suit different tastes that go beyond just normal coffee. With different kinds of beans available at the best coffee farms, many forms of coffee can be brewed using a little bit of innovation and imagination. Let us dive into some of the best milk coffee drinks that will want you to get in your kitchen and experiment. Cappuccino Is a favorite among many people. It is inspired by the distinct hoods on the robes of Italian monks called capuchins. It is served with a foam cup of thick milk. A good cup of cappuccino can instantly energize you to begin your day with a full swing. Recipe for a good cup of cappuccino Take 1 shot of espresso and add it to half a cup of steamed milk and one-third cup of milk foam. Combine all three of them and enjoy. Latte Latte is another variant of the cappuccino family but in a mildly flavored version. A latte has less froth and more steamed milk as compared to a cup of cappuccino. You can also enjoy it by flavoring it with a dessert syrup of your choice. Another way of relishing the latte is by adding ice and some whipped cream. Recipe to an energizing cup of latte Take one shot of espresso and add it to ten ounces of steamed milk. Now top it up with half an inch of foam. You can also add some dessert syrup or ice or whipped cream to add flavor. Affogato Italians have inspired many versions of coffee and one of them is affogato which is more of a dessert than coffee. It includes ice cream or gelato along with a shot of espresso. You can always create variations by adding a dash of liqueurs along with espresso. Recipe to a delightful affogato Take one scoop of any ice cream preferably vanilla and add one shot of espresso on top of it. Enjoy the bold and creamy iced drink with a distinct flavor of espresso. Cortado This interesting drink has its origin in Spain and owes its name to the Spanish verb cortar which means to cut. The name is so as the strong espresso has a lot of acidity and the dairy cuts out the acidity so produced. It is a common ratio of 1:1 of espresso and milk where milk cuts the bitterness of the espresso. Cortado is generally served in a glass or a metal cup. Recipe to this delicious drink take two ounces of espresso and an equal amount of foamed milk. The milk should be just slightly foamed. Serve a cup of love to be savored. Mocha/Mochaccino Mocha has its origin from the city of Mocha in Yemen, an early coffee trade center. Most people are of the opinion that mocha and mochaccino are the same, but there is no clarity on why. Both these drinks are made out of espresso and chocolate. Mocha is a latte with some added chocolate which is used as a sweetener. A mochaccino is considered to be closer to a cappuccino where the espresso and milk ratio is concerned. These two drinks are often served with whipped cream. Recipe to this lip-smacking drink Take one tablespoon of chocolate syrup and add a shot of espresso to it. Now add one-third of steamed milk and top it up with one-third of whipped cream. You can also add marsh mellows and cinnamon for some variation. Flat white This delicious drink has its origin in Australia and is one of people's favorite. It is important to have the right proportion of steamed milk and espresso for preparing a perfect cup of flat white. The microfoam topping is the most challenging part and requires a skillful and careful steaming of milk to get the dense froth which is the highlight of this drink. Recipe to a frothy flat white Take one shot of espresso and add four ounces of milk steamed to get a dense froth. Frappuccino Frappuccino is widely called a frappe. This is a mixture of many ingredients to get the required consistency. It is also known as a coffee milkshake that requires to be frozen, creamy, and strong coffee. Recipe to a strong coffee milkshake
  • Take one shot of espresso, add one cup of ice to it along with half a cup of milk. Now add three tablespoons of brown sugar and blend them to enjoy your Frappuccino.
  • Coffee is a very versatile drink that can be made and consumed in a variety of ways. One can experiment using different various ways and with different beans, milk, and other ingredients.
Haven’t turned into cafephile yet? Give them all a (double) shot! double shot cappuccino Our last article on list of black coffee drinks and above list of milk coffee drinks and recipes will give you a fair idea about the best types of palatable milk and black coffees which can be customized to your taste using a little creativity and experimenting with ingredients. milk-based coffee also helps you avoid acidic reactions. So go ahead, brew a perfect cup of coffee, and savor it....

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List Of Black Coffee Drinks and Recipes

11-June-2021, 11:29 am, Chandigarh

[caption id="attachment_1291" align="aligncenter" width="840"]Vardish Coffee Bloggers Vardish Coffee Bloggers[/caption] When we hear or read the word coffee, the first thing that comes to mind is a coffee shop or a cafe and when we do visit these coffee shops, small/big or buy coffee from a renowned coffee farms the first thing is that we get confused looking at the menu. There are so many variants of coffee that it becomes difficult to decide what to drink and impossible to try all (yes, even for a coffee lover). With so many variants of beans, brews, and types of coffee that it will be impossible to taste all of them in a lifetime. This makes trying them all the more important. While people love experimenting with coffee, it's more about different brewing methods, beans, grinding methods, water temperature and more just to get that perfect cup of coffee. Here we are going to discuss the best black coffee drinks and help you decide what all to try. You probably have had the aroma settled in your senses already so here we go!

Espresso

A perfect espresso shot is a creamy sweet syrup which is truly the essence of a wonderful coffee. It takes a lot of expertise to prepare a perfect espresso that is creamy and smooth containing just a little pinch of bitterness. The difference between espresso and other coffee drinks is its preparation method.

Recipe for a perfect espresso shot

  • Take 7-9 grams of coffee.
  • Pour clean water forced at 195-205F (90.5-96.1C) with a lot of pressure grinding the coffee beans for 20-30 seconds to allow it to brew well. This will prepare a single shot of 25-35 ml which is .85-1.2 ounce.
  • To prepare a double shot multiply the numbers by 2.
To keep it simple, espresso is one of the most loved coffee shots which is highly concentrated and needs a short time to be brewed under a lot of pressure. The taste of espresso largely depends on the way the coffee beans are roasted. The darker the beans are roasted; the more bitter the espresso will be. Roasting the beans lightly or medium make the best espresso as this allows the sugar and oils to be preserved leading to a balanced taste.

Americano

[caption id="attachment_1290" align="aligncenter" width="768"]iced americano vardish Iced Americano Vardish[/caption] Americano is one of the much-debated coffee on the menu. It is made by pouring some water into the espresso shot after it is brewed by diluting it. Many people who love coffee take americano to be diluted, but on the contrary, sometimes an espresso shot tastes much better with a combination of some water. It helps in making it more aromatic keeping the elements in place.

Recipe for a beautifully brewed Americano

The three important things to be kept in mind while preparing an americano are
  • The temperature of the water-
The temperature of the water should be 185 degrees Fahrenheit. Adding too hot or too cold water will not make a perfect americano.
  • Flavor Profile-
There are many different coffee flavors to prepare an americano. And mixing hot water with the shot of espresso will only dilute the coffee flavors. There may not be any particular flavor for preparing an americano, but many different flavors will require different preparation methods.
  • Style of shot
While choosing a shot to prepare americano, ristretto shots are preferred by many coffee lovers due to its intensity. These shots are highly flavored, brighter, and sweeter as compared to the espresso shot.

Ristretto

Even though ristretto originated in Italy, it was made popular by the Americans. The intensity of flavors in a ristretto is higher which means that the level of favoring compounds of coffee is difficult and not as concentrated as in espresso.

To prepare a perfect cup of ristretto

Brew the coffee for the same time as an espresso shot just keeping the water restricted. This changes the extraction of coffee shifting the flavor to a sweet, syrupy, and acidic one. The final cup of a ristretto is a sweet, syrupy, and bright espresso shot. Even the bitterness is very little.

Long black

The long black is very popular in the café of Australia. It is similar to Americano just the method is reversed.

Recipe for preparing a long black

  • Fill the cup with hot boiling water and then pour the espresso or ristretto shot from the top. This will help to give the long black a rich flavor as well as reserve the crema.
  • Another way of preparing a long shot is by pulling the espresso shots straight into the water. This helps in preserving the flavor for a longer time also helping in creating a beautiful pattern on the top of the coffee.

Lungo Espresso

Lungo espresso is also Caffe Lungo and is a favorite in Italy. the taste of Caffe Lungo can be extremely bitter as compared to a properly brewed one.

The recipe to prepare the Lungo shots

Brew it for more than one minute which is longer than the normal espresso. Food. Water. Black Coffee – that’s all the essentials you need in life. The above list of black coffee drinks and recipes includes the best black coffee and is a must-try for every coffee lover. A good cup of black coffee not only helps in energizing you but also has a lot of health benefits. So, experiment at home or visit a nearby café and brew yourself a perfect cup of black coffee drink with the help of the recipes above....

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What are the benefits of procuring coffee directly from coffee farmers?

03-June-2021, 8:51 pm, Chandigarh

Many of us like to begin our day with a freshly brewed cup of coffee. It is a perfect energy booster to keep you going the entire day. Purchasing coffee from retailers and departmental stores is the closest on a busy day, but it depends on the availability and often creates a hole in our pockets. Freshly Brewed Coffee It is thus more beneficial to connect with the local coffee farmers and stock yourself with less expensive and fresh beans directly cutting out on all middlemen from the supply chain and having the best source at hand. Let’s now dive into coffee farms and direct procurement to understand the benefits of directly buying coffee from coffee farmers.

What are coffee farms and coffee farmers?

Coffee Farms Coffee farms are farms where coffee cherry seeds are planted and coffee trees are grown. There are many different types of coffee farms that can help you in understanding how coffee is produced.
  • Small Family-owned Farms - Small scale farmers are responsible for growing around 80% of the coffee produced in the world. Coffee farming is a source of livelihood for more than 125 million people.
  • High Production Farms - Around 20% are high production farms that are not owned by families. The coffee output farms of Vietnam and Mexico are the commercial hub of the coffee business.
  • Organic Coffee Farms - Organic farms are refrained from using chemicals, fertilizers, and pesticides for increasing their coffee plants. This helps in the early ripening of the berries and helps in producing a healthy yield.
Organic coffee is more expensive than the standard ones.

How to find and select the best coffee farms?

Best Coffee Farms 2021 Coffee is a product that can vary in properties based on various factors. In order to procure the best coffee, there are a few things to look out for:
  • Choose Source Country - The first step is to determine the country of origin from where you want your coffee to be sourced. Each country has its distinct coffee characteristics which are aided by the varying soil fertility, altitude, processing methods, and local varieties. The desired order quantity and frequency is a major factor because coffee can’t be sourced all year round from the same country.
  • Choose the Coffee Producing Region - Each country can have multiple coffee-producing regions defined by climate and geography. Each region’s coffee can differ in taste and aroma. Having an understanding of each region’s flavor profile can help you choose wisely.
  • Research Processing Methods - The processing method greatly impacts the flavor profile of any coffee produce. There are three main processing methods - natural, honey, and washed. It is important to know each process in detail and how it affects the coffee.
  • Visit the Coffee Farm and Taste the Coffee - Once your preferred source country and region are selected, you should visit the coffee farms in that location for a process called “cupping”, where you can sample the coffee and get an idea about the flavor profile of the coffee on offer.
  • Fair Trade Certified - If you want your coffee to be sourced only from farms that provide safe working conditions to the coffee farmers and do not use harmful chemical pesticides, you should buy from Fair Trade Certified coffee farms only.

What are the benefits of procuring coffee directly from producers?

Purchasing coffee directly from producers is popularly known as Direct Trade. The benefits of direct trade include:
  • Greater Transparency - From start to finish, the process is highly transparent with every specific detail provided to you by the farmers and producers. This includes the specific farm where the coffee was produced.
  • Better Prices for Everyone - Since direct trade removes all middlemen from the coffee purchasing process, the purchase price is lesser for customers while giving more money to the farmers. This is a win-win situation for all stakeholders involved.
  • Better Relationships with Producers and Farmers - Direct trade allows you to facilitate long-standing relationships with coffee producers and farmers. This provides encouragement and better earning opportunities to farmers while also ensuring value delivery for customers.
  • Great Quality of Coffee - Since you are directly procuring coffee from farmers, you can make informed decisions based on your sampling of coffee. Farmers are incentivized to choose high-quality beans as they have better monetary returns. This allows you to choose the best quality of coffee.

Best coffee farms in 2021

Some of the best coffee farms in 2021 which you can visit for an enriching experience are:
  • Finca La Valentina (Panama) - This coffee estate is located in the mountains of Boquete and produces Geisha coffee.
  • Finca El Ocaso (Colombia) - This coffee farm can accommodate up to 10 tourists with on-site rooms and has daily tours of 3-hour duration, available in both English and Spanish.
  • Arusha Coffee Lodge (Tanzania) - One of the largest coffee farms in the country.
  • Suan Lahu (Thailand) - Run by the Lahu tribe, Suan Lahu farm offers insights not only into Thai coffee but also the culture of the Lahu people.
We hope this article shows you the benefits of procuring coffee directly from the farmers who toil tirelessly to ensure that you get the best cup of black coffees or milk coffees all year long....

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Top 5 Vedic Astrologers in Chandigarh and Tricity, India

29-May-2021, 8:49 am, Chandigarh

Are you looking for the best Vedic astrologer in Chandigarh, Panchkula or Mohali? You must be busy searching for them through Google. Or you might have asked your friends for references. True, it is not a big deal to find them. Just type “best astrologers near me” and you will get hundreds of search results for the same. How to tell if you have chosen the right Vedic astrologer? How to make sure that you have chosen someone who can give you the best prediction and solution? This is because many people claim to be an astrologer. Well, anyone can be an astrologer. There are many tutorials or astrology books one can learn from to become an astrologer. But that doesn’t make anyone a good astrologer. It takes years of experience, analytical skills and expertise to become an efficient astrologer. Therefore, your hunt for the right astrologer in Chandigarh or Tri-city can be quite stressful. Don’t worry! Here I have rounded up some best Vedic astrologers in Chandigarh based on their performances, reputation and results. Whether you are stuck with relationship issues, financial concerns, career, health or other life problems, these astrologers will help you overcome all problems with their precise prediction and result-oriented solutions.

1. Priyanka Jain Vedic Astrologer Review:

Counted among the top Vedic astrologers in Chandigarh, Priyanka Jain has helped many people with her accurate predictions and guidance over the years. Boasting 15 years of experience in Vedic astrology, she is a gifted astrologer and has a huge client base not only in Chandigarh but throughout India. Priyanka has started astrology as a hobby that evolved into a passion over time. She specializes in counselling and future telling for a love affair, career, marriage and other problems. She also uses astrological solutions to help people overcome severe depression and suicidal issues. She listens to her client's issues in a friendly and composed manner. On receiving information from them, she can see a complete picture to come up with the right suggestions. Guaranteed accurate results, she has earned wide acclaim in the fields of astrology. You can consult her on any issue—from marriage, divorce, love life to psychological problems, career to business, and dosha removal to family issues. Click here for contact info.

2. Astrologer Pandit Bhusan Sharma:

Pandit Bhusan Sharma offers comprehensive Vedic astrology services in Tricity, including personal astrology, numerology, Vashikarana and Vastu. Pandit Ji, as he is fondly addressed by people, is known for his specific approach in astrological readings. Being an eminent Vedic astrologer in Chandigarh, he has a huge client base in the city and around. Whether you are looking for a solution to your marriage, childbirth issues, love related problem, or legal problems, Pandit Bhusan Sharma will help you overcome all life problems efficiently and without any hassle. Click here for contact info.

3. Astrologer Karan Sharma Review:

Karan Sharma makes it to this list of top Vedic astrologers in Chandigarh due to his proven track record since 2000. He holds expertise in both astrology and numerology. He has been awarded a gold medal in the National Conference on Astrologer and Vastu in 2011. He helps his clients with his profound knowledge and experience in health, business, career, marriage and divorce issues. He is a renowned specialist in finance-related matters, making him a sought-after astrologer for industrialists and people looking to invest money. Some of his popular services are Janam kundali matching, black magic removals, career prediction, financial astrology and horoscope making. Click here for contact info.

4. Pandit Amar Sharma:

Amar Sharma is one of the popular Vedic astrologers in Chandigarh and around. Known for making accurate predictions, he holds expertise in the field of astrology, Vastu and numerology. Mr Amar Sharma analyzes the problem to find the right solution using his immense knowledge in horoscopes, birth chart analysis and tantra/mantra. He has spent years helping and guiding his clients through their good and bad times. He provides accurate readings and solutions for marriage, career, visa, love marriage, child issues, business, health, film and modelling career and marital dispute. Click here for contact info.

5.  R.K. Shastri:

Lovingly known as Shastri Ji by his clients and peers, Pandit R.K. Shastri has benefitted many people with his precise readings and astrological solutions. Even he can read the minds through your body language. He is a reputed astrologer of international acclaim in Chandigarh and Panchkula when it comes to horoscope reading and making predictions on politics, matchmaking and finance. He also helped in getting lost love back, black magic services, childbirth issues and visa problems with his top-notch astrological services. Click here for contact info.

6. Astrologer Narinder Kataria:

Having specialization in astrology, Vaastu and palmistry, Narinder Kataria believes in providing practical astrological solutions that can work for his clients. He has helped many people get rid of the problems associated with marriage, childbirth, career and marriage. No wonder why he is known as a gifted maestro in the world of astrology. Click here for contact info. Wrapping Up... So these are some best Vedic astrologers in Chandigarh and Tri-city, India. You can call them, schedule an online consultation or meet them in person. If you think that we have missed out on a few names, let me know by commenting below! Best of luck!!!...

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What is Google Analytics 4? Getting Started and Transition from Old Analytics

04-March-2021, 2:03 pm, Chandigarh

[caption id="attachment_1276" align="aligncenter" width="225"]Google analytics 4 Source Wikipedia[/caption] As a marketer, the power of Google Analytics cannot be ignored today. The Universal Google Analytics model took the market by a storm unprecedented and has made its roots stay here. Today, it is next to impossible to be an online marketer without an in-depth understanding and use of Google Analytics. This is what makes the improvement and changes this important along with being needed to be understood well. The bottom line of the tools at Google Analytics is to give you a complete and comprehensive picture of consumer behavior and activity patterns. This core need and idea is what has led to Google Analytics 4 being rolled out. Before we can get into how you can transition from the old system to the new one, let us understand what all the new one entails.

What are the four key features of Google Analytic 4?

  1. Smarter AI-powered insights and predictions

Machine learning has been a part of Google Analytics since its inception. What has changed in GA4 then is the inputs it gives and what they are. GA4 does more than before by detecting changes in trends when it comes to what your business has to offer. This can help you:
  • Stay updated to something like increased demand for your offerings
  • Make better predictions in terms of potential revenue or churn rates.
The way this helps is simple yet powerful. These insights when put together or even taken independently, help you as a marketer take better decisions. Working on accurate predictions, trends, and data that is well-founded, helps you plan your campaigns and supply chain better. After all, while you certainly want to avoid being over-prepared for sales you don't also want to be caught with more demand than you can cater to. Given that you are using the best tools in the kit should allow you to find the balance.
  1. Deeper integration with Google Ads

Google Analytics 4 works better than ever with the other marketing tools that Google has to offer. This is nowhere truer than Google Ads. The increase in precision and decision making that this allows is worth seeing. The integration allows you to:
  • Make and maintain a custom audience basis your site and app visiting/ usage. This will allow you to cater to those who are actually your audience or potentially so; rather than working on ideas only. A sure shot way for increased Return on Investment in ads.
  • There is also the integrated feature that allows you to view conversions from YouTube, be it on the app or the web, as also for other channels. These channels could be organic growth, paid ads, paid search, social media, emails, etc. This directly presents a better and comprehensive view of the marketing efforts you make.
  1. Customer-centric measurements and customer life cycle reports

Till this point, Google has performed analytics on very fragmented metrics and data sets. GA4 allows the complete life cycle of a customer to be measured and analyzed through more compact and comprehensive metrics and forms. This is achieved by Google Analytics 4 by making the use of multiple identity spaces to the likes of marketer provided User IDs and Google signals. The latter of course is only from users who have opted into personalized ads In all, this will help you see how your customers and potential customers intact with your business throughout their journey. This includes all stages from first visibility to conversion and beyond that as well. Even feedback revisits and customer experience sharing online if done on Google platforms is integrated. There are also updated engagement and retention reports that allow an analysis of what is working and what isn't for you online. This can help immensely better your business presence and decisions.
  1. More granular data control

One of the biggest changes that GA4 has seen is the field and form of data control. The control of the data has not only been taken seriously by the analytics tool kit themselves but also more control mechanisms have been awarded to users and marketers such as you. This applies to all aspects of the data such as collection, retention, and usage. This level of control means you can choose even whether or not you would like to use the data only as a measurement or would you rather want it used for optimization. Another key feature of the update in this aspect is that it is made to work for the future where cookies and identifiers may reduce or become entirely different. The idea GA4 has is to make use of conversion modeling which helps fill the gaps in the customer journey.

Steps to do transition from old analytics to Google Analytics 4

  1. Setting up your first data stream

This is the first and likely the most crucial step in setting yourself up in GA4 and in the transition. To keep your tags from the Universal GA to GA4 you must have both tags firing on your site. This can be achieved through the admin section where you have to upgrade your property. This upgrade will lead to a new property being created for tagging. This new property begins with G-. This you will have to follow up by connecting the new property to your data streams. After this, you will be given the full G property and code that you must install on your website. When doing this you must not remove your Universal GA firing on your site or through Google Tag Manager. This should allow for data to flow to both versions of GA.
  1. Real-time refresh

After you are done installing the code, the next step is simpler. You need to navigate to the real-time report in other to confirm the flow of data into the GA. The new reports work in a manner where all individual reports are combined into one mega report. Also, to note here is the fact that the map now updates in real-time along with showing a 30-minute history. Another major change is that all user activity is now counted as events. This is done as GA4 wishes to focus on engagement. This is complemented by the change where "important actions" are now labeled "conversions" and you can track up to 30 of those now.
  1. Events editing by you

Last but not least relevant part of the process is for you to edit and define your events. When you go to the events menu for the first time, the standard events that are a part of GA4 are visible. You will see modify and add options in this menu as well. One more ease is that a click on a slide allows for events to be converted to and tracked as conversions. Defining and adding/ modifying events allows you to have what matters to you counted instead of a one size one count fits all model. While this change may appear daunting at first, we hope that as you start to work on it report by report and data set by data set, you find the journey exciting and you learn to work well in the new system at the earliest....

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Facebook Shops Launched: How to create it With Commerce Manager

12-February-2021, 12:33 pm, Chandigarh

Do you use Facebook business Page to sell your products? Well, most businesses do. Facebook Shops is a new feature to make your selling easier through Facebook and Instagram. Launched on 19th May 2020, Facebook Shops let businesses of all sizes to create a single online store for customers. This store can be accessed on both Facebook and Instagram. It lets sell directly through their Facebook page or take the visitors to their website. Facebook Shops is powered by third party eCommerce services such as Woo, BigCommerce, and Shopify. Setting up a Facebook Shop is easy and free. Businesses can list the products they want to feature and then personalize their store's appearance with a cover image and colors that represent their brand. Facebook Shops is available for all vendors, irrespective of their size or budget. They can have an online store and connect with customers anytime. Customers can access Facebook Shops on a vendor's Facebook Page or Instagram profile, or through stories or ads. From there, they can explore the products, save items they liked, and place an order—either on the vendor’s website or without checking out the app. With Facebook Shops, businesses can also provide customer support through messaging on WhatsApp, Messenger, and Instagram Direct. These apps let the customer track deliveries, get help, and ask queries. Facebook is also looking to facilitate the purchasing directly from a WhatsApp chat, Messenger, or Instagram Direct. Facebook Shops

How to Create Facebook Shops using Commerce Manager?

If you have a previous business account as Facebook Page Shop, you can easily add this section. Otherwise, you can use the Commerce Manager. Commerce Manager is a platform to create a store and manage sales on Facebook and Instagram. This tool lets you choose where you want your buyers to complete their order—on your website, on Facebook, or on Instagram with checkout. Commerce Manager has many tools and settings such as—
  • Creating and managing a Facebook shop and collections.
  • Checking the summary of sales, catalogs, and suggested actions.
  • Viewing and managing items in a catalog.
  • Discovering advertising options.
  • Letting customers buying directly on Facebook and Instagram (for businesses with checkout feature).

Here’s How to Set up Facebook Shops Using Commerce Manager.

Commerce Manager lets you create a store for direct selling through Facebook page (shop with checkout) or take the customers to your shopping site from the page. The steps are different for both purposes. Here we will explain the steps for both objectives. First of all, let’s find out how to create Facebook Shops with Commerce Messenger if you want to send buyers to your website to complete the purchase. Before getting started, make sure to create a commerce account in Commerce Manager. To create a store on Facebook, you should be a Business Manager Admin and the owner of your Facebook Page. You are also required to have Manage Page permissions for the catalog in Business Manager. For setting a shop on Instagram, you should be a Business Manager admin and own an Instagram business account, Facebook Page, and catalog. You also need Manage Page permissions to connect the Instagram business account with the Facebook Page. Manage catalog permissions are also required for the catalog.

Set Up Your Store:

This requires you to use your PC to create your shop in Commerce Manager.
  • Visit Commerce Manager
  • Choose to Get Started to visit the Create your Shop Page.
  • Under the Choose a Way to Sell part, choose Create a Shop, and click Get Started.
  • In the Assets section, upgrade your shop or click +Create a shop.
  • Move to the Start Setting up your shop section and select Your Website. Choose the Get Started option.
  • Choose your business section shows a list of Facebook Pages owned by you. Choose the business you would like to add to your store top. Click NEXT.
  • Fill up an account name and choose a business account as you enter the Account details section.
  • With the Where people can view your shop section, you can choose Facebook or Instagram to create your shop. Or you can choose both.
  • The Catalogue section lets you chose an existing catalog or created a new one. Choose NEXT.
  • Check your shop details, review, and accept the Seller Performance and Accountability Policies. Click Create Your Shop.
Once you set up your shop, you can create a collection of 6 to 30 products. Besides, you can personalize the store with accent colors. It will take 24 hours to publish your shop as Facebook reviews and approves your collection.

How to Create Account If You Want to Let People Shop Directly from Facebook or Instagram?

Commerce Manager also lets you set up a store that allows buyers to shop directly from Facebook or Instagram instead of sending them to another website. This is known as a shop with a checkout. Anyone can explore and buy your products instantly from your Facebook and Instagram accounts. However, this feature is available in the USA and to a limited number of vendors for the time being (as of October 2020) Before you get started, make sure to sign in to your Facebook account.
  • Visit Commerce Manager
  • Choose Get Started to visit the Create your Shop Page
  • Under the Choose a Way to Sell part, choose Create a Shop, and click Get Started.
  • In the Assets section, upgrade your shop or click +Create a shop.
  • Click Get Started for either creating a shop with Commerce Manager or with an e-commerce platform. If you want to choose an e-commerce platform, choose the one from the list. To use Commerce Manager, select Facebook or Instagram.
  • Review the things required to complete a Commerce Manager account and click Next.
  • Provide business information; add products and settings; set up Payouts; Submit Instagram account for review (if you use Instagram). Check all the information and make changes. Click Finish setup.
When you are done with the process, visit Commerce Manager to handle your catalog, get educated on the selling tolls and other policies. It takes up to two weeks for the Shops tab to occur in Commerce Manager while Facebook assesses your account. Once it occurs, you can add a collection that can include two or more products, personalize your store, and publish your shop. The customers will see your shop once Facebook reviews and approve your collection, which is done within 24 hours.

Some Other Important Features by Facebook for Ecommerce Businesses

Facebook Shops is an exciting feature launched by Facebook to help online businesses. As an added bonus, there are some features provided by Facebook to maximize your sales potential. They can play an important role in your eCommerce campaign management over Facebook.

Lookalike Audiences:

Facebook tells that its “A Lookalike Audience” facility can help “reach new people who are likely to be interested in your business because they're similar to your best existing customers.” It is a useful feature for advertisers to maximize their reach by targeting customers with similar interests as their exiting buyers on Facebook and Instagram.

Instagram Ads with Product Tags:

Instagram has been involved in the testing of product tags for organic Shopping posts. Marketers can then use these posts for promotion as ads. Now, they will be able to directly make ads with product tags in Ads Manager without requiring to visit the organic post way first. White dots will be used to show product tags. Product information, including the name and price display, when these dots are clicked. Product tags can also be incorporated to photo, video, and carousel ad formats.

Insights:

Insights feature in Commerce Manager is useful to see how your sales, products, and other things are performing on Facebook and Instagram. Besides, it helps determine how people interact with your products. Make sure to check your insights regularly to see the trends and performance of your shop and offerings.

EXPERT OPINIONS

 “We’ve seen live shopping take off in other parts of the world. The pandemic has really changed behavior from a consumer perspective, so we’re moving as fast as we can to bring out these tools to help [businesses respond].”
  • Vishal Shah, VP of Product at Instagram
"We really hope that our commerce solutions help businesses not only survive but thrive during coming months, and adapt to new consumer behavior,"
  • Layla Amjadi, Product Lead at Instagram Shopping
“So it makes sense for Facebook to make the purchase process as easy as possible from those profiles. From a business perspective, the obvious goal is to drive more advertising. But it's also worth remembering that the pandemic's economic fallout will likely kill off many small business - including the ones that post and advertise on Facebook. So the company has a stake in helping those businesses survive in any way it can.”
  • Anthony Ha, a senior writer at TechCrunch
“The one thing that we haven’t always done particularly well in the past is provide data that’s actionable for merchants.  It’s one thing to share a bunch of data, and it’s another thing to show data that actually could result in product changes — like changes to your Shops, in terms of how it looks or how it’s organized. Most of the [new insights] will be centered around the performance of the Shops. “
  • George Lee, Director of Product Management George Lee at Facebook

Case Study: Using Facebook Shop to Increase Case Study

Can Facebook Shops really help you boost your sales? Well, it all takes the right strategy. This case study of a Thai beauty product will tell you all. (Note: Brand name hasn’t been given for privacy issues)

About the Business:

This Thai fashion brand has been selling women outfits. They decided to take their products to more customers with Facebook Shop. This is more important as they don't have an eCommerce website.

Objectives:

  • Showcasing more products to Facebook followers
  • Selling directly without having them to click to other eCommerce platforms where their products were listed.

Strategy:

  • Setting up Facebook Store
  • Targeting the female audience
  • Running 5 Facebook ad campaigns a month.
  • Using high-quality product photography
  • Using social media influencer (within their budget)
  • Making quick videos on styling and sizing guide
  • Using snappier captions
  • Running Facebook Live Videos and Stories
  • Letting the customers tag their photos in their community tab.
  • Tagging other businesses in their shoots such as photographer so that they can get a mention by other businesses
  • Encouraging customers to drop reviews
  • Providing customer support and responding quickly to the customers’ comments.

 The Results

  • With over 2500 product views and 400 clicks, 80 purchases were made directly through the Facebook page within a month.
  • 50 % of new followers increased.
  • 8X return on ad spend

A QUICK RECAP…

Facebook Shops is a wonderful opportunity you should leverage to boost your sales. Creating Facebook Shops is easy and straightforward. If you have a previous business account as Facebook Page Shop, you can easily add this section. New sellers can create a store using Commerce Manage for letting the customers shop directly through their Facebook page or take them to their website to complete the purchase. To make the most of selling with Facebook Shops, it is recommended to use essential features such as Lookalike audiences, Instagram ads, and insights. Once you set up your Facebook Shops, make sure to use the right strategies like adding high-quality images of your products and other things to see success. Hope this information will help you create a successful Facebook Shops account. What do you think? Don't hesitate to drop your opinion on the comment box given below!...

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Best SEO Case Studies of 2020: An In-depth Review

28-October-2020, 10:52 am, Chandigarh

SEO Case Studies 2020 Warren Buffet once said— “When people tell me they have learned from experience, I tell the trick is to learn from other people’s experience.” The same thing can be said about case studies. Case studies, as I personally think, are the best ways to learn from other's experiences. Experience is the best teacher (even when it's not our own.) Case studies are as old as human civilization, although they were not documented as we see them today. For example, a hunter somewhere in 500 B.C. might be telling others how he hunted down the lion using specific tools and techniques. The other hunters then adapted the same tools in their campaign. Case studies are a way to share expertise and solution. On the other hand, they are a great way to learn more practically. They include actual examples and results. A medical case study shows how the researchers identified the problem and created solutions accordingly. It would help the physicians in the future while tackling the same problem. Similarly, a hotel case study would help a new restaurant looking for a business in that area. But case studies are not something you saw on teleshopping ads where (fake) audience claims to reduce 10 kg weight by taking a magic pill. Instead, they include the hard and cold data being used in problem-solving and decision making to achieve the goals. The studies logically show "they-did-this-and-got-this." Case studies have been used for years by various organizations, medical and law schools, and artists. And our SEO industry is not an exception. In fact, case studies are as important as our analytic tools as online marketing is a trial and error process. The SEO case studies of others can help you identify the best practices for the same concern, especially in the same industry. SEO case studies can also be useful if you do not get results instead of doing the right things. Many brands have shared their case studies on how they boost their traffic using specific SEO techniques. Here I have outlined some top SEO case studies you can learn from. (Note: Names of the organizations hasn’t been given due to privacy issues)

SEO Case Study # 1: Improving Organic Traffic and Visibility

This is a case study of a website selling food products. They wanted to leverage digital marketing to promote their brand but didn't know where to get started. Top of that, it was quite challenging in a competitive environment. They adapted specific SEO strategies to see success.

Objectives:

  • Creating a User-Friendly Website
  • Improving Visibility
  • Improving User Experience
  • Increasing Visitors

SEO Strategies Used by Them

  • Making the right keyword strategy
  • Identifying user intent
  • Organizing the website’s content
  • Creating a URL strategy
  • Posting fresh content

The Results:

  • 22% Increased Website Traffic
  • 40% Increased Recipe Sharing
  • Top Ranking for 10 Keywords

Key Lessons to Learn From This Case Study:

  • Creating a user-friendly website ensures easy navigation and encourages users to explore more.
  • A URL strategy can improve user experience and improve current marketing strategies.
  • Understanding the user intent is equally essential as it helps determine whether visitors will explore a website or leave it for a better answer.
  • Identifying the right keywords can put in front of the right audience and help your rank as well.
  • Fresh content not only educates your audience but also helps improve ranking.

SEO CASE STUDY # 2: Increasing Organic Traffic through Blogs

Blogs are also an important SEO strategy. See how this laboratory gets more traffic to its website through blogs by addressing customer’s key concerns.

Objective:

Creating blogs to help customers and to drive traffic as well.

SEO Strategies Used by Them:

  • Researching the topics using specific tools and Q/A platforms like Quora and Reddit.
  • Including the keywords used by the target audience in the search box
  • Using CTAs (Call to Action) in each blog
  • Promoting blogs through social media
  • Using real images, videos, and infographics

The Results:

  • 33% Increase in Traffic to Product Pages
  • 50% Increase in Organic Traffic
  • 20% Increase in Page View

Key Lessons to Learn from this Case Study:

  • Audience-centric blogs are liked and shared by users.
  • Keywords make the content more discoverable.
  • Creating visual appeal through video or infographics can add to the success of your blogging.
  • CTA can prompt users to take the required action, thereby improving the chances of sales.
  • Social media is a basic yet essential channel to market your content.

SEO Case Study# 3: Boosting Local Inquiries

This case study belongs to a waste management business looking for getting leads through local inquiries.

Objectives:

  • To appear at the time when users are looking for their services.
  • Building awareness
  • Focus on the local searches
  • Improving on-page local optimization

SEO Strategies Used by Them:

  • Working on-page local optimization
  • Optimizing “Google My Business”
  • Creating high-quality mentions and links

The Results:

  • 30% more booking
  • Improved visibility in targeted areas
  • Improved traffic and leads

Key Lessons to Learn from this Case Study:

  • Google My Business account is important to improve your local visibility.
  • On-page SEO helps you get better visibility and support your marketing campaigns.
  • Creating mentions and links on other sites and directories help get traffic back to your website.

SEO Case Study# 4: Ranking for Competitive Keywords

A local travel blogger was looking to compete for the top keywords used by his audiences, such as travel advice or outdoor travel tips.

Objectives:

To get on top with specific competitive keywords.

SEO Strategies Used by Them:

  • Guest Posting
  • Choosing the keywords with good volume
  • Performing competitor analysis
  • Linkbuilding
  • Promoting the content
  • Using other content types such as infographics and videos

Key Lessons to Learn from this Case Study:

  • Guest post not only exposes your content to more audience but also helps you earn a link.
  • Link outreach helps increase awareness and visibility.
  • There is no use in going after highly competitive keywords.

SEO Case Study# 5: Building the Traffic from 0 to 100 k

It is challenging to build traffic for a startup as everything has to be started from scratch. However, getting good traffic is still achievable if SEO is done right. Here is a case study of a software company that increased its traffic from 0 to 100,000 in less than two years.

Objectives:

  • Building brand awareness
  • Improving organic traffic
  • Promoting Sales

SEO Strategies Used by Them:

  • Keyword research and competitive keyword analysis
  • Content Creation
  • Implying link building techniques
  • Improving blog visuals and readability
  • Promotion over Social Media

The Results:

  • Having 100k visitors in less than two years
  • Top ranking for 30 keywords
  • Many of their posts still rank on top Google spot for specific keywords

Key Lessons to Learn from this Case Study:

  • Keyword research is important to find the relevant keywords that can boost traffic.
  • Link building adds to your credibility and leads to higher site metrics and SEO scores.
  • Using videos and infographics make content appealing as well as sharable.
  • Content should be more on the latest issues faced by the audience.

Want to Achieve Success Like These Case Studies? We Can Help

These case studies must have made you familiar with essential SEO ingredients like keyword research, blogging, local SEO, content creation, promotion, and many more. It is well and good if you have SEO expertise to imply these SEO essentials. Otherwise, make sure to choose a professional SEO expert or agency to get the job done. If you are looking for the same, look no further than our digital marketing services. We can help you conquer the ranking and boost traffic with the right SEO practices backed by our experience. Get in touch now!...

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Amazon Marketing in 2020 – How to plan and execute?

19-October-2020, 11:05 am, Chandigarh

Amazon Marketing Amazon – it is the world's largest e-commerce marketplace. And it has reached its current stature after decades of updates and enhancements, which provide immense value to both buyers and sellers on the platform. Most online vendors have a product page on Amazon as well. It becomes important for customers to be able to search these product pages, similar to how users search for websites on search engines. Amazon, like other search engines, has its own search algorithm – A9. Thus, it is vital for you to know how A9 works so that they can get their product pages ranked higher to increase discovery and sales. The difference in how Amazon A9 works as compared to the search algorithms of Google and Bing lies in the fact that Amazon is first and foremost a buying platform, which means that the website-SEO concepts alone won’t be of much use. Again, similar to other search engines, Amazon also offers sellers to use the Sponsored Ads feature, which helps attract more customers, improve sales figures, and allows the sellers to meet their goals.

WHAT IS A9?

While Google and Bing searches are related to almost every possible topic that humans can think of, every Amazon search query has a sole transactional purpose. For this reason, the A9 algorithm focuses on two primary aspects only – Relevance and Performance. Optimizing these two factors can yield wonderful results for your Amazon seller account, and you will see your conversions increase steadfastly. Relevance and Performance can further be broken down into multiple sub-categories, as discussed below.

A9 RELEVANCE RELATED FACTORS

  1. Product Title – This is the most important Amazon SEO element for any seller. You should use the most relevant product keywords in the product title, but keep in mind that keyword stuffing will depreciate your Amazon search rankings. Some of the points to consider while optimizing your Amazon product name are:
  • Inclusion of brand name
  • A concise and clear product description outlining the use(s) of the product
  • Include the name of at least one essential material or special ingredient
  • Include product size and color
  • If applicable, you should mention the product quantity as well
  1. Seller Name – If the main keyword(s) for your product is included in your seller name, your products get ranked higher in Amazon search results.
  2. Backend Keywords – Backend keywords can be thought of as similar to the meta tags of a website that tell the search engine what the webpage is about. Backend keywords are used to guide the A9 algorithm in figuring out which particular product listing is targeting which specific keyword on Amazon. For backend keywords, sellers get five fields with a 50 character limit for each field. Sellers should make optimal use of these limits by not repeating any keywords and keeping the use of quotation marks to a minimum. Using synonyms will also help.
  3. Brand Field – Your brand name spelling should be exactly right, as many searches on Amazon are based on a product's brand name.
  4. Product Description & Bullet Points – These are again very vital for your search rankings as they give detailed information about the product to your customers, and hence, the description and bullet points need to be as descriptive as possible and need to include your product's most relevant keywords.

A9 PERFORMANCE RELATED FACTORS

  1. Product Price – Having a competitive price for your products on Amazon as compared to other sites is a big bonus as it increases the likelihood of positively growing your conversion rate. If a particular category has many similar products that are selling for less than you are, then your sales will take a hit. Pricing for products on Amazon should be done only after thorough research and comparison with your competitors.
  2. Product Images – Amazon recommends its sellers to use high-resolution images with guidelines to be 1000 pixels or larger in either of height or width, while also mentioning that the smallest image should be 500 pixels on its longest side.
  3. Amazon Reviews – 85% of the customers trust online reviews as much as personal recommendations. Also, generally, the products ranking at the top of an Amazon product search have more and better reviews as compared to the ones down below on the same list. This concludes that more and better reviews have a positive impact on conversion rates and sales. To ensure that your customers do leave your reviews after purchasing products from you, simply send them follow-up emails requesting them to leave a review. If you have negative reviews, understand what the customers’ complaints are and resolve them.

WHAT ARE AMAZON SPONSORED ADS?

Sponsored Ads work by targeting shopping queries or products and occupy high-visibility sections on Amazon's website. These work similar to Google Ads or Facebook Ads in the sense that different ads are shown to customers based on their search and behavior patterns.

TYPES OF SPONSORED ADS

  1. Sponsored Products – Available to all Amazon professional sellers, these ads are visible on the Amazon website and are useful in promoting specific products. These are visible in the ad placement sections on product search results and product pages. The primary objective of using these ads is to increase traffic to product pages to boost sales.
  2. Sponsored Brands – This is available only to the vendors registered in the Amazon Brand Registry. These ads include multiple products along with the logo of your brand and a customized headline. Once a visitor clicks on the ad, they will be redirected to a grouping of products or your brand store. This ad type is primarily used to increase brand awareness and boost sales across the entire catalog of your products.
  3. Sponsored Display – These ads are used to build customer engagement by targeting those buyers who either viewed the product detail page of your products or showed interest in categories similar to or related to your promoted products. Specific products or categories that are complementary or similar to your product can also be targeted. The sponsored display can help you reach a wider audience both on and off Amazon. This is available to vendors registered in the Amazon Brand Registry only.
  4. Stores – A store is more like a brand campaign where you can showcase your seasonal collections and bestsellers, share your brand's story, and even publish videos. Automatic widgets can be used to customize the user experience. It helps maximized user engagement with your brand using a custom-made brand experience, which improves user loyalty and retention. Again, available only to the sellers and vendors registered on the Amazon Brand Registry.

BUDGETING

Each advertiser, before launching a campaign, would want to have a heads up about how much the ad campaign is going to cost. To help sellers understand the advertising costs, Amazon has some points for you to consider.
  1. There is no upfront on a monthly advertising fee. While setting up a sponsored ads campaign, sellers can determine their ad budget along with the bid amount for each click. Sellers only pay when their ads get clicked by customers, and the cost charged for each click is the exact same amount set as the bid price by the seller.
  2. Sellers have complete control over their ad budget as they can set daily budgets or a campaign-level budget. Not a single penny extra outside of the budget specified by the sellers will be charged to them.
  3. A budget, once set, can always be revised. If you are working on a daily budget, you can either increase or decrease it each day. But a campaign-level budget can only be increased from its current value.
A Sponsored Products ad campaign generally takes about 5 minutes on an average to be setup up, and the ads start showing to targeted users almost instantly. In the campaign manager, you can find real-time information, which is also where you create the ads. These ads are designed, keeping in mind the diverse seller backgrounds, which makes it very easy to implement, without having any prior advertising experience. There are even multiple report types to help you understand your ad campaigns better and optimize them.

CONCLUSION

Amazon is a platform in itself, and it is important to know all it has to offer before you become a seller. This will help you optimize your sales and increase your revenue, which is, after all, the primary motivation of becoming an Amazon seller....

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What is People Also Ask Box or PAA? How to Appear in It?

13-October-2020, 7:53 am, Chandigarh

A good percentage of Google search queries are in the form of a question. Whether it's dating advice, learning magic, making girlfriend happy, or finding the best shoes in the town, everyone prefers to type it in a question form over Google Search. And Google doesn’t disappoint as it tries to provide the best answer that can go with search intent. But Google doesn’t answer on its own. Instead, it collects the data from websites, reviews, and trusted entities to match the answer. It means that if you have the close answer to the user queries, you can show up in its People Also Ask box.

What is People Also Ask box?

It is a Direct Answer facility by Google. It is the set of questions answered that closely matched to the searcher’s intent. It appears in the set of four questions that can be expanded to see the answer. For example, I want to know how French toasts are made. I use Google search to find the answer and this is what Google shows along with the key answers in the People Also Ask box. What is People Also Ask   Here is another one (obviously, searched by a curious or jealous female fan of Brad Pitt). PAA Box Example Like featured snippets, the PAA box shows answers in different formats ranging from text, tables to videos (sometimes).

What are Expert opinions on People Also Ask or PAA Box?

Okay. Now you must have understood what the People Also Ask box is. It is a direct answer facility by Google to show you the related questions to your search queries. It helps people find the best answers. As a business, should you care about People Also Ask Box? Yeah, you should. This is because Google pulls out data from several sites, reviews, and trusted entities to provide the best answers. Showing up in the PAA answers can benefit your website as you get in the front of million eyes looking for the answer. This way, it is a great opportunity to improve your organic search.
EXPERT OPINION Given their typically high position in search results, the PAA box provides brands and SEOs with an opportunity for visibility in a crucial section of the results page. - George Nguyen, Editor at Search Engine Land
According to a study by Ahrefs, PAA box appears roughly four times in search results than featured snippets. SEMrush has found that the PAA box appears 75% of the time. [caption id="attachment_1254" align="aligncenter" width="468"]Featured Snippets VS PAA Source: Moz.com[/caption] The percent of search results with PAA is higher on mobile devices. In Singapore, they pop up 3 times more often in mobile results. In the USA, they occur four times as often on mobile devices. [caption id="attachment_1255" align="aligncenter" width="468"]PAA Box Stats Source: advancedwebranking.com[/caption]

While featured snippets usually appear either first or second in the SERPs, PAA boxes can appear in almost any position. For example, it can be on number two position for the query "how to do SEO" and number five for "how to do digital marketing".

[caption id="attachment_1256" align="aligncenter" width="468"]PAA Serp Presence Source: Semrush.com[/caption]

How to Optimize for PAA Box?

PAA shouldn’t be ignored if you are looking to improve your ranking.

Make it the part of your SEO or online marketing campaign. Here is how to optimize your online website or other entity to appear in the PAA box.

Choose the Right Keywords:

Find out which keyword set is ideal for the People Also Ask box. You can use a rank tracking tool to find the frequency of PAA results for your target phrases. Also, use the Google Universal search engine ranking data, and look at the SERP feature report.

Brainstorm for the Questions:

Slip into your customer's shoes and think about what they are likely to ask. Besides, you can use several online tools to explore questions such as Yahoo Answers, AlsoAsked.com, Answer the Public.com, and Usetopic.com. Quora is also an effective way to get insight into people’s queries. Once you generate the list of questions, see if you can answer them all as well as incorporate somewhere in your content. [caption id="attachment_1257" align="aligncenter" width="468"]usetopics (Snapshot of Usetopics.com tool for finding the answer)[/caption]

 

Optimize Your Content:

Google fetches the data or answers from several online entities such as websites and reviews. But it only considers the content written in the right format. Here are some suggestions to make your content fit for the PAA box:
  • Write in a plain and natural language
  • Avoid making it look like a sales copy
  • Target on the questions you have researched (like on Quora)
  • Keep your content updated
  • Use the tools like “Answer the Public” to Understand Your Audience Queries Better.
EXPERT OPINION When writing about a topic, research it thoroughly and ensure you’re answering all the key questions people have. Thorough keyword research and tools like AlsoAsked will help here. - Sam Underwood, Digital Search Marketer

Strategically Optimize Your Key Pages:

You can try everything you think that people can search for. For example, many people search for “what is the cost of online marketing”. You can optimize your pricing page for that. But the answer shouldn’t be built around “Call us for Quote Now”. Instead, you can mention about the general pricing plans (avoiding sales viewpoint as possible). [caption id="attachment_1258" align="aligncenter" width="468"]PAA SEO PAA SEO[/caption]

Use Question and Answer Schema:

The updated version of markups like Questions, How To and QAPage can be used.
EXPERT OPINION Careful planning in advance and active listening in the moment to what consumers want means you’ll learn how to develop your answers. It is an ongoing process of active listening. - Jeannie Hill

How to See Reporting on Your PAA Listings?

Google Search Console helps you track the data on your PAA listings. However, it only happens when your listed answer on the PAA box is expanded. One more thing—if your PAA box occurs in position five, your listing within the PAA box will be reported in Google Search console as position five, no matter if your answer pops up as one of the original three or the tenth of the listing.

Getting Success with PAA—A Case Study

In the summers of 2018, I have been approached by a US real estate firm looking to increase their sales through an online listing. I thoroughly optimized their site for flaws and found that they lack efficient keywords. However, I also wanted to know how PAA can work for them along with other marketing strategies. Here I will only include PAA strategies and results as the topic is all about PAA. Right?

Our PAA Strategies:

  • Generating Right Keywords People Used for Buying, Selling, and Listing Homes
  • Incorporating Semantic Keywords
  • Adding FAQs Box and Including Some General Real Estate Questions as Well
  • Optimizing the Content for Voice Search
  • Using the Q and A Mark Up and Other Schemas

The Results:

Optimizing the real estate website for PAA as well as other SEO strategies improved their traffic and exposure as well. They also saw a 200% increase in People Also Ask results.

OVER TO YOU

People Also Ask or PAA is on the way to becoming a key online marketing strategy over time. Thanks to the ever-increasing question-based search queries and Google's mission to provide quality search results. If you haven't optimized your website for the PAA box, do it now or else your competitor will do it. What do you think? Let me know by commenting below!...

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How and Why to Understand Your Client or Customer’s Mindset

03-October-2020, 7:31 am, Chandigarh

How and Why to Understand Your Client or Customer’s Mindset Creating products and services for your target audience is just the tip of the iceberg. For example, your workout protein supplement is bought by the gym freaks or athletes. The supplement has everything they need to build muscles. Right? This way, you are meeting their needs with your supplement. But have you tried to read their mindsets? For example, some of them might question if the supplement is approved. Some want to know if the supplement is suitable for the elderly. Some want to know if women can use it. For some, the prices can be too higher. Some might not be assured about the quality of the supplement. Some married people want to know if this can affect their reproductive health. If these questions are not answered, your potential buyers might be doubtful over your protein supplement. A customer is likely to consider many points before buying your products and services. Therefore, selling a product to their need is just half done. Getting inside your client’s mindset can help you retain them forever.

Why Should You Care About Your Customer’s Mindset?

Understanding Customer Mindset Not all customers or clients are made equal. Within the same store or website, one might be looking for a particular product to meet an immediate requirement, while others might simply be exploring or browsing. Just as they can have various goals when they visit a website or store, the individual buyer might be driven by the decision made by a different mindset. In other words, the mood or psychology of a customer often impacts his or her purchase decision. Getting to know your clients or customers helps you build a better product or services and user experience. It also helps you stay competitive as well as earn the trust of clients. After all, you are familiar with the ins and outs of their concerns. Coming out with the products that match their psyche or mindset means you have hit the bull’s eye.

HOW TO READ THE MIND OF YOUR CUSTOMERS AND CLIENTS

Work Over Your Buyer Personas:

Go beyond the usual demographics factors like age, location, and profession. These factors might not provide sufficient information to create messaging that connects with your audience. Go extra miles by using the Acquisitions tab to check out which social media platform, blogs, and forums you are getting your traffic from. Integrate this data with your personas to figure out where and when to approach them more strategically. Keyword data can also help to find the terms and descriptions speaking about the concerns of your customers. Use Google Webmaster Tools to create a list of keywords that can drive visitors to your site. These keywords can then be used in the content of your website, social media, and other digital interactions. This will make your business more familiar with your customers and clients.

Consider Their Lifestyle:

Not all of your customers have the same lifestyle. Some might have kids, and their lives might be revolving around pick up times and after-school activities. If they might not have kids, they might have a good time in sports activities, holidaying, and clubs. If they work part-time or just start their jobs, they must be budget-conscious. Everyone is different, so should be your services. For example, a family person might be worried about his furniture's safety when mischievous kids are around them. You can offer them a sofa that is durable enough to withstand all wear and tear caused by the kids. A person who is working part-time with a study can be lured by offering an affordable sofa.

Tap into Behavioral Data:

Behavioral data is also a valuable point to understand your customer’s mindset. After all, the behavior is the reflection of their mindset. You can obtain it using tools like Google Analytics to understand how customers engage with your business. This will help you understand what they find easy or don’t prefer. Besides, you can see where they encounter difficulties while exploring your site. Reviews on social media, eCommerce, and other platforms can be the goldmine to find your offerings' customer experience.

Develop the Art of Listening:

This is one of the skills you need to develop if you often interact with your clients over the phone or in-person. Actively listening to them can hint about their issues and the solution they are looking for. Active social listening is also essential if you interact with your customers over social media platforms. Explore your review section to understand their pain points. Make sure to activate the alerts when people discuss your brand online.

Figure Out their Whys:

The mindset of clients or customers can be read if you find out some “whys.” Why are they using your product and services? What brings them to you? Can your product solve their problems?

Last but Not Least—Put Yourself in Customer Shoes:

Thinking like a customer or client is one of the effective ways to understand their mindset. It is all about feeling what your customers go through. For example, a wheelchair company owner can take a tour in the wheelchair of his brand throughout any building to understand their customers' concerns. Do they feel comfortable in a wheelchair? Does the wheelchair come with better control for their safety? Here is another example—let’s say your app goes down. Think like your customers, and you will find that it is quite frustrating. You would like to get it fixed as soon as possible.

Bottom Line:

These are some essential tips to read the mind of your customers or clients. I have told you that getting into their minds will surely give you a competitive edge. You can map out customers' minds by conducting surveys, polls, and asking for/exploring reviews. What do you think? Let us know by commenting below!...

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10 Questions to Lukas Zpira

10-September-2020, 11:33 pm, Chandigarh

  Disha: Lukas you are as explained by BMEzine Encyclopedia; body modification artist, nomadic performer, documentor of the contemporary fringes and one of the major figures of the contemporary underground. Do you agree? And what more can be added to introduce you to the audiences in India? Lukas: It’s quite a flattering introduction! Yes, I have always been involved in many kinds of subculture. I am what we can call a transdisciplinary artist, meaning I work on a lot of different mediums. I started doing different artistic experimentation back in the 90s before starting to work on the body. I also do photography as well as documentary and spoken word. I think what can describe the link between all my works is the idea of working with the limits, the boundaries, and the social impact of a work. I thank you for the opportunity to present my work in India which is a country I was always interested to visit and never had the chance to see so far.

Portrait by Maria Issa - Bali 2019

Disha: As I mentioned BME, the fallen king’s death was one of the saddest news for me after he lost BME. I think many do not know/remember him, would you like to say few words about Shannon Larratt. Lukas: I had a complex relationship with Shannon, he was the first one over sea to support & showcase my work. At the time everyone was on BME. It was good but also had it’s downside. It was the place to meet talk exchange but at the same time, it was a microcosm through which many were living without having a grasp on reality. Many people tried really hard to exist on bme, to be recognised & recognisable. Even the system of IAM (the social network within BME) was pushing this dynamic to get 15 minutes of fame. We always disagreed on that and on the consequences among Bod Mod enthusiasts, but we always had a mutual respect. Without BME the scene wouldn’t be what it is nowadays. I felt really sad when I heard Shannon got ripped off of BME by his -at the time- wife and staff. A lot of questions were still pending, that I never had the opportunity to talk about with Shannon, so when he lost the website I decide to take the opportunity to have a fiar talk with “the fallen king”. I did an interview with him, during which I could point out our disagreements and we could share our POV. Shannon was a father figure for many, who ended up a little bit lost when he lost the website & passed away a few months after. The scene changed and slowly became an industry. It is hard to say so little about a man who did so much, so if you are interested to read more about him, here is the full interview with Shannon. Disha: Your performances have evolved a lot over a decade. Can you highlight some advancements that can give the depth of the latest happenings and share your experiences from some of your memorable performances? Lukas: Though my performance exploration took many ways, I mostly explore body suspensions since the past 15 years. It started as an exploration and slowly became more and more an “in depth experience”. Though the performances were well received and my work respected, it always felt a bit frustrating for me, often feeling the public was often missing the point as no matter what I tried to express most of the people focused on the hooks, the blood, the pain. In 2009 I started to conceptualise a new approach, trying to find a way to share the experience with the public. In 2011 I found a team of hackers from Italie Spectre who developed for me the programme for a bio feedback performance. That was the first version of Danse NeurAle . With started to monitor different body responses to the experience (heart beat, breath, brain waves) and used it to create an immersive sound and images installation. The idea was to have the public see the changes inside me during the performance. It worked pretty well, but not as I expected. When we did this first representation I was already on stage as people entered the space, I was equipped with a microphone inside the mask to amplify my breath and a stethoscope for mthe heart beat. I noticed the people arriving, speaking, laughing, but very quickly started to hear my breath, then whispered. Then they could heard my heartbeat and so they became quiet. I was without realising it at first creating a natural organic connection with the public. I had a fantastic feedback of this performance and for the first time they spoke of the “experience” they had, not about the pain and hooks or blood. But still, I noticed that I was losing something as the public was sitting in front of me watching images projected on screen that put them through an intellectual process. So I redesigned this performance in order to emphasize this organic and intimate connection I had with the public. It took me many years to find a programmer who could understand what I was trying to achieve and willing to work on my performance. In 2018 I met David Chanel from Theoriz (www.theoriz.com) in NYC and again few months after in Tokyo with whom I started to develop Danse NeurAle 2.0. In 2019 I found a venue to present the Beta version. Since a month we are working on a new emulation and have added to the team Remi Cambuzat who is developing a robotic part through which a piece will be created live using also the datas generated during the performance. In this new version I am in the center of the room and we created a complete immersive environment designed with my body responses through which the public can go through. The lights are changing, sound is evolving & there are abstract representations of my datas all around me. The space become an extension of my inner self, through which the public can wander. An organic experience rather than an intellectual one, at last. From the beginning to the end the public is intimately connected on an emotional level with me. Disha: I want to talk about the music in your performances. Is it truly being derived from brain? Can you throw some light on this for music enthusiasts. [Please, Share some video as example] Lukas: Everything is generated by the data we collect during the performance. The algorithm my team created interprets the information collected (brain waves, blood pressure, body temperature etc) and transforms them into different sounds that change depending on how all those information evolves. We created a basic pattern and the algorithm does the rest. Here is the link to the first version of Danse NeurAle, as well as the beta version of DNA 2.0 we presented last year here

Photo ©Guillaume Niemetzky

Disha: It’s very rare we’ll be able to find, can I know who and how does Lukas spend his work break at home? You wear bracelet in your hands can you tell what is it made of and it’s significance in your life. Lukas: Well ! when work and passion entangle, there is never “off of work” time. I have been living a nomadic lifestyle since +20 years, traveling months at time with my daughter Mayliss, it is a constant reflection of life and thoughts. Traveling is part of my work rhythm, going to new places, encountering people, creating content. Rather it be photography, performance, workshops. China, Canada, New Zealand, USA, Mexico, all those places have the same value to me, they are home away from home, traveling means also to get out of the comfort zone, a concept that influenced & attracted me. It is not an easy path, it’s just the only one I know. I am my own walking manifesto and the bracelet among other artefacts are statements of that. It’s often in Avignon I come back too. Enjoy the amazing culinary culture of South of France. I read a lot -on the phone- about many subjects & books, as well as a lot of cinema. Sports daily, photography often, also I am a great cook! (laught) Always on the move, but never stressed. I like to keep busy with creative stuffs ! Disha: Please can you enlist your tattoos and body modification with any symbolism or any event attached to them. Lukas: My first tattoo was my arm and chest biomechanical tattoo. I guess it was some kind of representation of something i had in mind, this hybridization was the first thing that came to me when I did my first piercing. Inspired by comic books & some darker superheroes. Then I started to do bod-mod so it was kind of a logic to do these tattoos, it was really like giving some kind of shape & aspect of this hybridation. After it evolved slowly, I don't even remember in which order I did the rest of my tattoos (laught). I know I did my face and hand pretty “late” because it had a lot of impact on the social level. It's something different. As long as you have a tattoo that you can hide, like under suit -I used to wear a lot of suits- of course I had some piercing and so on, but nothing so visible, there you can still disappear somehow, but when you do the face or the hand, then you go toward something else. I was in the state for a few months, far from old europe - was then, still isIn the US it was a bit more common to see hand and face tattoos and I knew from my experience it was completely different in europe. I started there to do my implant on the forehand with Steve Hayworth, then tattooed my chin, then slowly my hands - well not slowly actually, pretty fast (laught) Xhead did the work on my hands. He’s one of the pillars of the full Black Tattoo style- When I came back to Europe with really visible modifications, I thought it was going to be something difficult to live with on the regular bases & somehow I discovered it was kind of the opposite. You know … when you don't have anything and you start to get tattooed, people try to take you back somehow ”what are you doing?!” “Are you sure?” they always ask. Everybody has opinions about what you should do & how you should do it. Problems & regret you will have because of it, they try to pull you back from it. Somehow, as soon as I arrived with my face & hands I was “on the other side” already, so suddenly I had less problems. For me these tattoos are important. I use symbolic for everything, all my tattoos have a meaning, something metaphorique i couldn’t say “this tattoo is this, this tattoo is that” but to me they all mean something. They are all a part of a story I want to tell to myself and also to the spectator, the witness.The people will see my tattoo & Bod-mod, it communicates ideas about oneself Our body communicates: the way we use our body, the way we walk, the way we dress, everything. It’s like a dialogue through body language, so somehow the tattoo is a part of this, i guess. Or maybe something else, something more. Yes, my tattoos are meant to create something inside or outside me, something I want to keep forever in my memories, or some coat I want to use to create interaction with others. Often people say “yeah the problem with tattoos, it closes a lot of doors & opportunities” when actually the only doors that are closed are ones I anyway didn’t want to open. To be honest it opened me much more doors than I could have imagined. I Am lukas Zpira because of my tattoos & because of body modification, I am answering this interview because I have these tattoos and body modification, I do a lot of things because of that. It opened a lot of doors, the dialogue with many people I would never have had the chance to speak with. Disha: Bødy hacktivism or body hacking is coined by you (who else could have done that) can you write few words for someone who knows nothing about the world of body modifications or suspensions? Lukas: That’s a pretty interesting and complex question! Body modification and body hacktivism are pretty much two sides of the spectrum. The history of Body Modification starts with the beginning of humanity, humans always transformed themself one way or the other: scarification, tattoos, from every culture, every part of the world, people used to transform the body. Using the body as a tool to other means, the purpose wasn’t to modify the body in itself but to mark something, a rite of passage, done often as a ritual or to heal. To create a print in the mind through the work on the body as a means to get to the soul. All these cultures have been lost, pretty much with the religions of the books arrived, they whipped out those practices to put new rituals and took the sacred we had in us. Decentralising the body. Putting the sacred it in churches, temples, or whatever. We have been ripped off from our spirituality somewhere in the process. Let’s move forward to back in the 1970’s with Fakir Mustar. A Californian guy, who starts to take all sorts of traditional practices, gathering all the information he could see in magazines such as Nat Geo and books. He recreated practices such as Suspension-For those who don’t know about suspension, to break it down it is about putting hooks in your body and getting suspended by those hooks. The ritual is not about the pain involved but overcoming it to access higher spiritual grounds, this particular form refers to Native American. From there he reproduces it, kind of instinctively. Out of necessity. Others were also attracted by that kind of practice, and slowly it created a movement : the modern primitive, which was the first movement to bring back this culture to us. It was interesting, that was pretty much the birth of modern body modification. I don’t feel connected to the modern primitive though I acknowledge and appreciate the movement because it put in light all those possibilities of practices. For me the problem with the mod primitive is the cultural appropriation, of course it wasn’t met with bad intention, Fakir was bringing back this practice out of a need, a will to express himself, challenge himself but by doing so he was using rituals that belonged to other cultures. Taking the shape but leaving the meaning somewhere lost, still. Meaning has always been important to me, I was looking for my own meaning, that's how I came to create the Body Hacktivism movement. When I started to do body modification I never looked thorward the past Though I had been inspired by fakir musafar and by Leni Riefenstahl pictures in Africa, and lot of different thing we could discover through the magazines and book, it was the only hint we had to go by, there was no internet, none of this kind of practices around. So slowly bod mod came to be kind of popular as a white culture. Cause if you look at the it’s mostly white / hispanic. The bod mod as we apprehend it now is different, is something that came to us not really as looking back to the past and trying to reproduce it, but a way to find something that has been stolen from us, this spirituality we had in ourselves. All these rituals that the tribes and primitive culture were practicing had a purpose. When we lose all these practices & those rituals we lose the purpose, and we all look for a purpose. From there people all around the world started to do/get body modifications. Of course at the beginning olny few around Fakir, a new wave started from there, back in the beginning of the 90s were all these practices started to become very popular. Piercing, tattoo, scarification, suspension. Around then Steve Hayworth created the implants, Sanon Laratt started BME, I started to practice and few around the world. Slowly but surely it became a big movement. I was searching for meaning; questioning myself, my future and what i was going to become. Understanding my past self and what I am made of, canalyse all these energy in me, get read of what I need to, and go toward what i wanted to become. It wasn't just the transformation of a body but the change of a self. To be modified was changing a lot of things on a social level. I came across different texte that influenced me a lot, like Stelark. He was more inspired by hybridization, those practices being for him a way to bind with the machine and challenge the body, to become one with the machine. Testing the body in its strength or weaknesses. I invited him in early 2000 for a conference at my private atelier in Avignon - where I live in the south of France. The town was one of the cities to represent the European culture that year, the theme of the city was the Body. I was approached by the city as I started to be a little bit known, somewhat “popular”. I proposed to start questioning the body -or maybe to answer- all the questions I had about these challenges in regard to being modified in the modern world. I invited various sociologists, psychologists, anthropologists at round table over the course of 6 month, to try to question a little bit everything about the body. That was Art-Kør 00. Even before that, there was a texte from Arthur and Marilouise Kroker she wrote that caught my mind, something about the Data Flesh. As I mentioned before I was always admirative of human hybridization and the data flesh stuck with me. I started to realise somehow we are hacking the body, like on a computer. Going inside the system and changing what we want to. The ideas of hacking became evident, from there I started to use the word Bødyhacking to explain what we were doing. I went to japan for the first time, and met Rihyochi Maeda who was -and still is- the chief editor of Burst Magazine, he was documenting through it all kinds of subculture and of course body modifications. I met Maeda at the first Mod Con that was organised by Shannon in Toronto in 99. In japan we started to talk about the singularity of my work and about ways to give definition to what we were doing & wanted to achieve with it. In 2004 I wrote the Bødy Hacktivist manifesto to define body modification as a form of hacktivism. In the early days it wasn’t like I was craving to do a suspension. It came quite later for me. I went to the state and met Steve, who with him did my first suspension, on a rooftop in Arizona. When I was suspended up in the air, someone asked me “How do you feel?” I said: Like a butterfly. That was the feeling that moment left on me. Afterward I took the process for granted and forgot to take the time & put spirit into my suspension & modification. Then it’s when Iost a bit myself on the way. Doing too much suspension, in not so great places, with terrible vibs. It took a toll on me, I was washed out. Again in the USA I met an older woman, she was descending from local Native tribes and proposed to help find what I had lost. She was my shaman and it’s her who introduced me to rituals. From there I really embraced the ritualistic approach in my performances, tacking on various forms throughout the years. My latest experimental work DNA is still an evolving piece. D.Q. The world is going through unimagined scenario of COVID-19 pandemic. Your thoughts about it and how is your world of body modification going through it? Ans. It is difficult to have an opinion. I am looking at the world falling apart, as I saw it coming and many of us did. Cyberapokalips nightmare That we saw the same books of science fiction that helped us to become cyborg or go toward that, we already knew the world as we know it is going to an end. Can be a pandemic but it can be anything, there is war everywhere around the world, and inside every country. People fight each other, religions fight each other, whatever is different from the other people are fighting for it. We can just acknowledge what is going on and try to do our best to go through all the storm but it is going to be a long storm, but as everything bad it inspires something good so it opens the eyes of some people to other alternatives, giving the will to others to try something new. Anyway that is something that's going to happen, there is no one truth. The new ways of thinking, of living this world, and with each other that's what's going to make the change. Because anyway it's something that is going to happen, but the change is going to be long and difficult. The bod mod scene has also evolved with that idea that the human as we know it is not going to be the same, and thinking of this new human identity. It was a lot about that, and still is. The scene is going through this. The bod mod scene is born from that. This re-appropriation of ourselves, of the world, and try to make something new in it. It was through an individualisation, a specification: Become Yourself. Not against others or without each other, but be good & feel good with yourself then you can resonate in the world in a better way. It is always easier to express yourself in a healthy world when you don't need to worry about everyday life and you can start to think. Think for yourself, about yourself & the world and so on. At the moment people don’t think about how they survive, they think of going through what they have to, it's a difficult time for everyone. It is not really a time of self expression, though everyone as an individual is looking for a solution. Disha: Explain the process of your performance? How much hard work is involved? Lukas: It all evolved from a concept, the first version of DNA (see question 3&4) was created in 2009 and presented for the first time 2 years later. It wasn't as difficult at the time I had a sponsor to back up the idea & a venue to present it. Changes needed to be made, I searched for ways to evolve in a more organic connection and that involved creating a new setting, re-programming all the sofware, aquire the hardware, that was where the problems started. Spectre - the digital tech behind the performance- were too busy to be fully invested in the project & will all those changes time was needed. I had to find a new team, new funds, and a new venue. It took me 8 years to be finaly to present the newest version. Then i met David who was willing to work on the performance, and for a few months we chatted about it. After long and difficult searches I found the venue where we could finally test run the DNA 2.0. I self found the whole process and still on my own regarding many aspect of this work. We are in constant evolution of the concept, have hadded members to our team, and though having now few emulation of the performance, havent been able to present yet the concept as a whole. The constant search for finances to devellop such work or simply to find a venu where to work and present it is a real problem and constant struggle. The data collected during this performance has immense value for reaserchers from many feild... thats an option we are now exploring. As of now, there are not many places worldwide that have the will to support, finance & showcase the kinds of cutting edge performance I wish to create. We have yet to find an Artistic residency in a place somewhere in the world where we could work few month on the performance development and present it as I imagine it. I got the opportunity to present Danse NeurAle 2.0 beta version last year at L’Ardenome in Avignon, a place dedicated to digital art, but it was a one shot and had only two days in the venue to make it happen. Discover more in depth infos about the performance Danse NeurAle Disha: Have you achieved what you wanted to or there are still something pending? Lukas: I wrote one day : “Which caterpillar would think of flying before becoming a butterfly”. When i started i was still a caterpillar so imagine what becoming a butterfly would be. I couldn’t plan anything, I just wanted to change, to evolve. I didn’t know what was after nore what to expect. Where it would take me. It’s an ongoing process. I change a lot, evolve a lot, but I still have a lot of time for more evolution. (laught) More transformation & Experiences. The following texte is one of my many writings you can find across my social media, ideas scribbled alongside photos of my avatar floating around in the matrix. “Everyone who witnesses it, from close or through the image they create of us has an opinion about our life. What we should do and have done or not, how we should do it or have done it or not and so on. But at the end, we are the one living it, the one facing the consequences or getting the benefits of our choices. Though we should pay attention to those opinions as they give us the big picture of our social appearance, they shouldn't be more than a parameter, an echo reflecting the vibration of our existence, but they should not guide us on the path we follow. Yes I made a life of radical choices that made me see the best and the worst in myself, in others and of the world I'm living in. I have been as often admired for what they see as my success than blamed for what they imagine to be my failures. I have had friends or often people I never had the chance to meet supporting me when needed the most and expecting it the less - I have had supposed to be friends, people I thought were on my side - sometimes "forever", some I wish i would have never met, some I hope I won't ever, praying hard or at least expecting me to break. Here I stand. Whatever path we follow eventually takes us to the same point. Maybe when we cash out, life presents us the bill. Then what ? The answer may lie in the ability we have to keep our integrity and live as close as possible from our dreams even if we never managed to achieve them. Because at least we tried, no matter what, and managed to transform the good and the bad, everything that could have felt as regrets into unforgettable life experiences from which we shape ourselves and the world around us. “

Thank you for your time - Lukas Zpira

Some links to know more about the Lukas Zpira:

Instagram - Twitter - Facebook Website: http://www.lukaszpira.com/ Body Hacktivism manifesto & more Danse NeurAle portfolio BløwYøurMind Photography Nomadic Transmedia Project

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6 Best Social Media Strategies for Your Company

, 4:58 pm, Chandigarh

Social networking has rapidly become one of the most critical facets of digital marketing, offering unparalleled rewards that can attract potential customers globally. And if you don't use this lucrative tool, you're losing a fantastic publicity tool, since it makes it easier to spread awareness about your brand and purpose. Other than brand awareness your goals could be-

  • Boosting Brand Engagement
  • Social Customer Service
  • Generate New Leads
  • Laying the foundation for the business community
  • Increase or Drive traffic to your website
[caption id="attachment_1218" align="aligncenter" width="451"]Digital around the world Credit: hootsuite.com[/caption]

Customize Your Content accordingly

It is crucial to keep in mind that not every social media is the same. Preferably, you would need to personalize the content for each platform. [caption id="attachment_1219" align="aligncenter" width="244"]US social network users graph Credit: Marketer.com[/caption]
  • Instagram
With over 500 million daily active users and 1 billion monthly active users, Instagram has an incredible marketing power. Instagram is an entirely image-based social network platform, so you'll need to share intriguing, appropriate photos, and short video clips. You could even incorporate these to create a story, which would have the edge of staying at the top of your audiences' feeds, instead of being forgotten in repeated posts. The best time to post on Instagram would be around Wednesday noon hour and Friday 10 am -11 am
  • Twitter
With over 1.3 Billion accounts, Twitter is a social media giant. Twitter seems to have a self-imposed constraint – you cannot type more than 280 characters in a single tweet. That's why the information needs to be brief, crisp, and to the point. You could include links in twitter posts and hashtags. Make sure you do not exceed more than two.   Tweets with pictures have a far better response than the ones without. The best time to post on Twitter would be on Fridays and Wednesdays at 9 am.
  • LinkedIn
With 44% year over year growth, marketing solutions continue to be LinkedIn's most rapidly growing segment. LinkedIn is a strictly professional social media network, so you'll need to make sure that all the articles, posts, and information you share are appropriate for the audience. LinkedIn Users often read opinions and articles on LinkedIn expecting to enlighten themselves, mostly everything that can improve matters surrounding their professional lives. The best time to post on LinkedIn would be Wednesdays from 8 am to 12 pm, Thursdays and Fridays at 9 am.
  • Facebook
holding almost 93% of entirety, Facebook is Social Media Advertisers' favorite platform.  Social media posts on Facebook may be lengthier than tweets, but don't ever overdo them. People are so quickly put off by a long essay-like text. It's always a fantastic strategy to add a few personal comments, even if you're posting unique content. Short clips do well on Facebook. Attach a picture or video to each Facebook post, and then link it to your article.  Reference posts are often doing great on Facebook. Contrary to popular belief, weekends have the least traffic. The best time to post on Facebook would be on Wednesdays between 10’o’clock in the morning to 3 in the afternoon.
  • Pinterest
Pinterest is also quite photo-focused. Even so, customers Pin pictures on themed boards. So you would need to start concentrating on your Pinterest content around with a "pinnable" image. Pinterest can be fantastic for inventively spotlighting products, especially if you have a female-dominated intended audience.

Realistic Goals

Among the most severe obstacles posed by many companies engaging in social networking is that they have rarely invested time establishing specific and practical social media marketing targets. They acknowledge they ought to be on social networking sites, but they don't realize why they're there. Goal-setting marketers are far more likely (376%) to succeed Your social networking content strategies ought to integrate with your business plans as a whole. Preferably, you might want to have realistic targets on how you expect your company to grow. Your social network advertisement strategies will support the overall company objectives. Make sure your targets are –
  • Attainable
  • Relevant
  • Specific
  • Time-bound
  • Measurable

Organize and Plan your content

Organized marketers are 397% more likely to garner success. Regardless to say, if you want to be influential across social media, you'll need the best quality content there is to post. One of several most significant errors that companies commit is the distribution of unnecessary advertising content. Note, social networking sites are supposed to be sociable – they've never been designed to be a platform for you to advertise your products and services.
  • You ought to harmonize the content you post publicly to blend insightful and fun products, with a minimal percentage of advertising material included.
  • You would always need to post the content that is of relevance and importance to other users.
This is perhaps the most crucial factor why most of the influencers have achieved this title. They fully understand their target well and build strong content to be of value to their fans. You ought to do the same thing as a company. It would be best if you also consider any constraints that you may encounter while creating content.  For instance, you wish to run a YouTube for your company. It is an excellent idea if you have the relevant content, but it would backfire if you do not have the right staff, resources, skills, and, most importantly, all the time in the world to invest for a successful YouTube channel.

Carefully pick and understand your target audience

One of the really frequent pitfalls created by companies on social networking platforms is to believe that all users and followers should be perfect for them. There is a valid explanation for why analysts favor numerical follower numbers and label them vanity metrics. There's no sense in getting anyone as a follower when he's not going to be curious about the content you post. Not all social networking members are the same. Various forms of users use social media in a variety of ways. If you're trying to achieve your targets, you ought to utilize the same social networking platforms as the intended audience. Correspondingly, if you plan to partake in influencer marketing, you ought to determine that you approach influencers whose followers suit your targeted market. You could be a mid-thirty professional who's using Twitter. That being said, if you do not directly suit the target audience of your company, you cannot simply presume that your clients would always invest their time on Twitter.

Choose suitable Social Media Networks for Your intended audience

Some people are concerned about how they're going to aim to sustain energy and time to manage accounts on any social media platform. In certain situations, you should not have to do so. You have to pick the suitable social media platforms for your company. You ought to get to know the social networking sites where the target audience invests their valuable time. You will have to do some homework first to figure out where the target audience is hanging out. This isn't expected to be too complicated, especially if you understand your audience. If you still don't get that, you may get a survey done about their favorite social media networks. You could perhaps begin with the most popular network among your audiences and then extend to involve those where a relatively significant number of active social media accounts run. Even so, you wouldn't have to move past three or five social media platforms.

Analyze Your Competitors social media approach

Many businesses do not operate independently. You're typically going to have competitors that are often managing a networking campaign. You're certainly going to have to learn what they're planning (and executing). What's the primary objective? Who is their target audience? What are all the keywords through which they intend to influence? You must immediately do a competitive review to help you fully grasp their attributes and shortcomings. This would give you a clearer idea of what future clients expect from your company. All in all, it's beneficial and useful to develop a social media strategy such that you don't merely share content solely for the sake of publishing content. It's going to help you reach your social network and market targets. Implementing a marketing strategy through social networking is undoubtedly one of the greatest challenges because it needs you to step away and review at the larger picture. It would be best to move your attention away from your everyday activities, such as managing and reacting to feedback to the higher-level thought process. However, with the tips mentioned above and tactics, you would be able to bring forth your A-game....

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Decoding E.A.T from Google Quality Raters Guidelines Prospective

31-August-2020, 9:51 pm, Chandigarh

A few days back, I had a severe rash on my hand. I searched Google for the causes and treatment of rash. And the site that topped my search results was none other than WebMD. We all know that WebMD is an authentic medical domain educating on various health conditions. But why Google trust it? Why it places WebMD on the top of SERPs related to health and medical advice? As a webmaster, I can give you several reasons why Google shows WebMD on top. But one driving factor behind all those reasons is its E.A.T. E.A.T stands for Expertise, Authority, and Trust. It means that WebMD has got the expertise, authority, and trust. The content is created and verified by medical experts, making it authentic for users. The users come here, trust it, and share it, making it reliable for Google. This is just a rough overview of E.A.T to show its role in the search engine results. LET’S UNDERSTAND E.A.T IN DETAILS

What is E.A.T?

E.A.T stands for Expertise, Authority, and Trust. Launched in 2014, E.A.T has become a key metric of ranking. It is a framework mentioned in Google's Search Quality Guidelines that helps people determine how helpful or useful a page is to solve their queries. Google wants to provide users the quality results for any queries, and websites with sound E.A.T are likely to get higher rankings. Here is a brief explanation of each E.A.T component.

Expertise:

A content creator should be an expert in his field. Although it might not be that critical for gossip or entertainment sites, it really matters for financial, legal, and medical websites. For example, providing an author bio in any piece of writing can help people know about the content's expertise.

Authoritativeness:

Authoritativeness is referred to as the quality of being accurate and reliable. Google measures that by backlinks, reviews, and mentions associated with your website.

Trust:

Trustworthiness comes into play when a website asks users to provide sensitive information such as credit card information. Therefore, a user should feel safe while exploring your site. The primary way to build trust is by implementing an SSL on your website.
  "Proven trustworthiness is really important. While expertise and authority are factors that boost your rankings, trustworthiness, or rather a lack thereof is what can easily tank your rankings on Google."  Ian Booth, SEO Executive  
Keep in mind that these three components work together to help your website be in Google’s good books. It might not work if you are an expert and produce low quality or irrelevant content. If you have expertise and authority in your content, then the last thing to worry about is your website's security. Therefore, you have to be eligible for all components of E.A.T. However, EAT is not a ranking factor as confirmed by Google’s Danny Sullivan— "Is E-A-T a ranking factor? Not if you mean there's some technical thing like with speed that we can measure directly. We do use a variety of signals as a proxy to tell if the content seems to match E-A-T as humans would assess it. In that regard, yeah, it's a ranking factor." Danny Sullivan on EAT But it can't be denied that it plays a vital role in getting your website recognized by Google.

WHAT IS GOOGLE’S QUALITY RATERS GUIDELINES OR QRG?

E.A.T is essential for the success of your website in search results. It helps build your website's credibility among the users. It is also important to know that E.A.T is an integral part of Google Quality Raters Guidelines 2020. Well, Google QRG is a 166-page long document that contains essential guidelines to rate a website. This document has been provided to 16,000 human raters employed by Google just to check every website manually. After all, humans can assess the value of the content better than any machine. These raters use this guideline to determine the quality of the websites. But these raters don’t have the power to rank the website based on their ratings. Instead, they report to Google's engineers, who then assess their algorithms based on the information provided. Simply put, the raters’ feedback is used by Google to adjust its algorithm.
  “ Quality Raters are spread out all over the world and are highly trained using our extensive guidelines. Their feedback helps us understand which changes make Search more useful. Raters also help us categorize information to improve our systems. For example, we might ask what language a page is written in or what’s important on a page. We use responses from Raters to evaluate changes, but they don’t directly impact how our search results are ranked.”Google  
You can download the complete Google Quality Raters Guidelines from HERE. Broadly speaking, Google Quality Raters’ Guidelines works on four things to rate the website:
  • A.T
  • Needs Met (does your page satisfy the users?”
  • Your Money or Your Life (Important content related to life, money, and health. It calls for utmost expertise.)
  • Page Quality (Misleading titles, ad-blocked content, and obtrusive ads might harm your ranking.)
  “They don’t tell you how the algorithm is ranking, but they fundamentally show what the algorithm should do.”    - Ben Gomes, Google’s VP of Search, in an interview with CNBC over Google’s QRG  
 

The Relationship Between E.A.T AND GOOGLE’S QRG

Again, quality raters cannot influence the rankings of your website. But Google surely leverages their reported information to show the high-quality website first in the search results.
  These ratings do not directly impact ranking, but they do help us benchmark the quality of our results and make sure these meet a high bar all around the world.Google  
Even Google is likely to align its algorithms majorly on the E.A.T principles. Being the most highlighted section in the guideline, it will be predominately used by raters to check the website quality. EAT and Google Rater Guideline
TRIVIA: E.A.T has been used 135 times in the 168-page Google Rater’s guideline
And this quotes from Google Quality Rater Guidelines says it all—  “If any of Expertise, Authoritativeness, or Trustworthiness is lacking, use the 'low' rating.” For example, the changes in Google Algorithms proposed by the QRG have a significant impact on the rankings of health, fitness, and medical websites. Here the graph showing the dropping in their ranking as Google rolled out the algorithm in 2018. EAT Effect on Websites - Graph (image source: AHREFS) Many of these websites lack E.A.T; traffic went below when the core update is released, and Google's ability to detect E.A.T enhanced.

How to Create E.A.T Friendly Content

So far, you must have read that GOOGLE’S QUALITY RATERS GUIDELINES is more or less based on E.A.T principles. Google is likely to tweak its algorithm based on the report of these guidelines. Therefore, the message is clear—only an E.A.T friendly website has good chances to rank, no matter what algorithm comes. There is no right time to update your website according to the E.A.T norms. Do it now. Here’s how…

Create Quality Content That Stands for Expertise:

Whether you write medical content or run a recipe blog, make sure it has the reflection of your expertise. Otherwise, it is better to get it done by an expert of that field, especially if it is related to medical, finance and health, or any other area of Your Money, Your Life (YMYL) However, formal expertise is not required in the content related to life experience or everyday expertise. For example, someone mentioning his experience with depression in any form won't be penalized. Because Google thinks that the person is sharing his knowledge, not expertise. Here’s what Google guideline says about it. “Consider this example. Here, forum participants are telling how long their loved ones lived with liver cancer. This is an example of sharing personal experiences (in which they are experts), not medical advice. Specific medical information and advice (rather than descriptions of life experiences) should come from doctors or other health professionals.”

Use Authentic Sources:

Make sure to link your facts and statistics to a credible and accurate source. This makes your content looks authentic. Google pinpoints this thing in its guideline—  “High E-A-T news articles should be produced with journalistic professionalism—they should contain factually accurate content presented in a way that helps users achieve a better understanding of events.” Marie Haynes on EAT

Look for Positive Reviews:

One of the E.A.T rules is to gain positive reviews on your content. It will improve your page quality as well as build a reputation. Positive reviews are triggered by high-quality content that helps your audience. Besides, you should take care of negative reviews by trying to know their problems and providing solutions accordingly.

Make a Wikipedia Page:

For Google, Wikipedia is a reliable source. Joshua Hardwick, the head of content at AHREFS and the founder at the SEO Project, opines"News articles and Wikipedia articles can help you learn about a company and may include information specific to reputation, such as awards and other forms of recognition, or controversies and issues." In fact, having a Wikipedia page for your business can help you gain authority and trust to some extent. It is also worth mentioning that Google extracts information from Wikipedia for Google Knowledge Graphs, which is a critical point in improving your online reputation as well.

OVER TO YOU:

Google Search Quality Raters’ Guidelines impact algorithms. And E.A.T is going to be a crucial factor in that. Therefore, optimize your content according to E.A.T so that your website can easily pass an algorithm test on any given day. What do you think? Let us know by commenting below!...

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5 Most Controversial Digital Marketing Tactics

26-August-2020, 8:37 am, Chandigarh

There may be a name in notoriety too. Still, today more and more consumers are making brands and companies accountable for their marketing tactics and policies, especially in the digital marketing world. The exposure of the marketing choice on digital media is many folds more than in offline marketing. This makes controversial tactics exposed and means that sooner rather than later, they will be called out for it. Let us look at five of the most prominent recent examples of controversial marketing tactics in the digital marketing world.

BIC pens Digital Marketing Controversy

One of the biggest names when it comes to pens and stationery products that are reliable and sturdy. This has been true for decades. With everyone moving to digital marketing, Bic has been behind in this in any aspect. Their brand name has only benefited from these for sure, like most brands worldwide across industries.

However, a recent campaign, which was likely made with great intention, backfired royally. The digital marketing campaign led to a lot of controversies as soon as it hit the social media channels.

BIC Digital Marketing Controversy Credit: https://www.theguardian.com/ The campaign read: “Look like a girl Act like a lady Think like a man Work like a boss." This was launched on Women's Day to honor working women. The internet was full of memes and commentaries on this. This led to the company withdrawing the campaign hours into releasing it.

McDonald’s Digital Marketing Controversy

mcdonalds szechuan sauce controversy Credit: Cnet.con The controversy isn't always caused in a negative sense as hard as it may be to be believed. If precedence is to be seen through, a controversy even if it begins well for the company doesn't necessarily end well. Positive publicity can lead to disappointment and broken promises for the company later. A recent example of this is McDonald's when they wanted to publicize their one day return of their 1990s fame Szechuan Sauce in limited outlets. To publicize this, they worked with the peak popular Rick and Morty show to advertise this online. It became clear soon that the company underestimated the response they would get to this ad and the sauce return. It isn’t that their ad was not clear enough on the details of the return of the sauce or its availability. What just happened is that they did not see the return being this successful. What followed the ad was unending lines on all McDonald outlets for the sauce. This threw the outlets that did not have it completely off. Even the ones where it did make a return ran out of it within the first hour or so of the day opening. This meant that almost all customers who visited the outlet left disappointed. This backfired as many were very upset with the company for such a short return or limited outlet return compared to the scale and popularity of the ad partners.

Star Sports Digital Marketing Controversy

[embed]https://www.youtube.com/watch?v=Hjs1Rxz0UUk[/embed] Controversy, at times, strikes even when you may not be at fault. An ad for the Cricket World Cup 2019 by ICC stirred up a lot of controversy in the Indian subcontinent for Star Sports. This controversy is a reminder to brands that not all trending topics are up for grabs when it comes to the sentiments of people. To be fair, the company did not directly cause the controversy, but seeing the timing and what had recently happened, this could have been avoided. They came out with an ad for CWC2019, including Father's Day, in the narrative for a jibe at the neighboring country for India with respect to cricket. A company there hit back with an ad on the issue with an ad-based around Wing Commander Abhinandan. This was not well, obviously. While most of the hate targeted the Pakistani channel, Star Sports was also dragged into the same due to their connection.

Bud light Digital Marketing Controversy

Bud light digital marketing controversy Credit: entrepreneur.com Often controversy is not what a company or brand sets out for, but their obvious oversight on one aspect or another leads to disastrous results. The beer in question recently came out with a series of ads in the digital and traditional marketing formats that completely missed the point and were swamped with negative responses. The ad portrayed the idea of “up for whatever” in terms of willingness and spirit by ads showcasing a man taking on daring tasks. Their tagline of “the perfect beer for removing no from your vocabulary for the night," however, sent the worst possible message across. People saw this as a link to how often alcohol is used or abused for rape, and the campaign faced the social media heat at a peak. The company apologized and pulled their campaign based on the reaction.

Dove Digital Marketing Controversy

Dove Digital Marketing Controversy Many a time the controversy of an ad isn't misperception or a second meaning seem into the ad. While there is no denying that such things should be overlooked or avoided by the brands, there is a much bigger category they need to care for. The last example, for now, is one where the brand marketing team put across a blatantly disturbing thought process, and this was approved or overlooked by the giant that is the company until it blew up. The case in point being discussed is a digital platform released ad by Dove (a brand by Unilever) in which the advertisement shows a black woman remove her dark top and turn into a white woman by using Dove. This was a clearly racist ad but was somehow approved and launched. The backlash was immediate and unrelenting until the company apologized and pulled the campaign, but not before they had received a lot of hate over this.

Bottom Line:

From the above examples, you can see that in these times of the great digital footprint everything leaves and where it is impossible in one way to take away once something is put out there, while also being unable to know the extent to which it would become viral; it is crucial for brands to be more than careful of their campaigns. What a brand puts out there on the digital forums goes beyond geographical boundaries and can have a previously unseen level of response to it....

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Steve Jobs – The man behind the success of John Alan Lasseter and Jony Ive

18-August-2020, 2:36 pm, Chandigarh

Steve Jobs His story is a paradigm of entrepreneurial visionary creation: Steve Jobs co-founded the company- Apple in his parents' garage in the year 1976, was sacked in 1985, resurrected to save it from severe bankruptcy in 1997, and until the day he died, in October 2011, he had established it into becoming the world's most profitable business. He managed to help transform several sectors along the way: animated movies, music, personal computing, retail stores, digital publishing, tablet computing, and phones. With a successful venture into Pixar's computer animation, Toy Story was produced as such a high-quality film that industry powerhouse Disney decided to pick the company. Steve Jobs' last invention was the iPad, a portable device to replace the Desktop. Jobs needed a device to increase cognitive computing capacity for all the information in the world accessible on a smaller screen.

Steve Jobs, John Alan Lasseter & Pixar

Pixar Animation Studios When Steve Jobs decided to purchase Pixar in 1986, a talented animator named John Lasseter had to rope in Jobs for an animated short film. This was Lasseter's first formal encounter with his new boss. Jobs only had a suggestion—"make it great. "The short film, Tin Toy, ended up winning the very first Academy Award ever granted to computer animation and laid the standard as to what eventually became Toy Story. Lasseter, who has become the chief creative director at Walt Disney Animation Studios (and Frozen's exec producer), claimed it was the most in-depth guidance he's ever got. The company's biggest achievement began in 1991 after Disney announced an investment in producing and releasing Pixar's first motion picture. Initially more interested in NeXT's prospects, Jobs immediately entered into negotiations and helped work out a three-movie contract for 12.5 percent of box office revenue. While Lasseter and the design team progressed on what would become Toy Story, Jobs recruited CFO Lawrence Levy to hammer through the mechanics of preparing the firm for a public offering. In an interview with Steve Jobs in 1996, Lasseter said-  "What Pixar does it so extraordinary that we have taken a look at this new technology- computer animation and we don't look at it as a way to replace any of the creativity or any of the art of filmmaking we still we look at it as these are just not great new expensive pencils you know that's what it says is this artist using these computers as a young artist at Disney use a piece of paper and a pencil and because the focus of what we do is still where it's most important and that's with the story and the characters I think toy story is a success not because it’s computer-generated, it is a success because it has characters of Buzz Light year and Woody and in the storyline that really has captivated audience.” Jobs scheduled an IPO date following the release of Toy Story during Thanksgiving in 1995, linking the company's future to the global box office performance of its first sizable endeavor. It turned to be a profitable game, as the convergence of Pixar 's technological wonders, a heart-warming movie, and Tom Hanks and Tim Allen's voices steered Toy Story to an incredible $30 million opening weekend (on the way to a $365 million international revenue). Days later, following its first trade day, Pixar closed at $39 a share, the once-struggling business soon priced at $1.5 billion. John Alan Lasseter has three golden rules to make a great film.  Tell a compelling story, unpredictable components that keep the audience on the edge of their seat.  Populate the story with really appealing and memorable characters and put that story in those characters in a believable world, believable for the story.  Do not go realistic; one should not be interested in reproducing reality. Jobs acknowledged creativity, originality, and inventiveness was the result of unexpected gatherings. He believed, "You run into someone and ask what they're doing. Then you realize the connections, and soon you're cooking up all sorts of ideas." The atrium of the Pixar building laid the groundwork for unplanned encounters. Official structures need to establish connections with sparks to fly and facilitate wondrous spontaneity.

The success of Apple Design

Jony Ive Apple “What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.”                                                                                                                     - Jony Ive Jobs had only just decided to return to Apple in 1997 and intended to reignite the company's groundbreaking and inventive soul. He needed the design to be at the center of this regeneration. Because Apple was a tech corporation at that point, anyone might have anticipated Jobs to have been searching for an experienced machine designer — someone among the industry's most regarded. Well, he did not. Ive had been an independent design consultant in London before he joined Apple. His business, Tangerine, became engaged in the planning and designing of household products (for instance, Tangerine had been an advisor for Ideal Standard, then a dominant figure in the plumbing and bathroom industry). The young designer relocated to Apple in the year 1992, but his projects prior to 1997 just weren't particularly successful. Hence, choosing him as senior vice president of industrial design at that point seemed like an arbitrary decision. Steve believed in looking into the future and not the past while collaborating with innovators. In hindsight, this turned out to be a brilliant decision. Jobs did not hire someone to create and design another beige box. The very first product designed under Ive's supervision was the iMac G3, which was launched in 1998. It was hailed as among the most innovative desktop computers ever launched, with a design layout that was completely unique to the sector: a pleasant shell in translucent reflective plastic and an ovoid design that defied the prevailing model of unpopular beige frames. The gadgets designed by Apple under the guidance of Ive, with all their simplicity and elegance, have reiterated that design is all about fantastic people creating incredible stuff. By launching these smartphones or tablets and computers on a scale of splendor, they are enshrining the elitism of intricate design. Steve Jobs excelled in the production of compact systems that smashed computing performance hurdles. Jobs' interest was extended to both big and minor problems. Several other CEOs are fantastic creative geniuses, while some believe that God is in the detail. Jobs contribute to the legion of the true pioneers, inventors, and visionaries of America (and the world), alongside Nikola Tesla, Walt Disney, and Thomas Edison. Neither of these people was a paragon of virtue, but even after their identities are lost, history will recall how they implemented their ingenuity to technology, business, and engineering....

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Louis Vuitton’s Glow-in-the-Dark Bag Is still talk of the town!

17-August-2020, 3:58 pm, Chandigarh

[video width="400" height="384" style="margin:0 auto;" mp4="https://vardish.com/wp-content/uploads/2020/08/Louis-Vuitton-Keepall-Light-Up-VarDish-com.mp4"][/video] “Louis Vuitton is known for two things - quality craftsmanship and a symbol of luxury that never goes out of style.” The Market Herald

(Flashback)

It was somewhere in 2007, when I wrote about the Louis Vuitton Tribute Patchwork bag. I tried hard to trace the link of that blog post but I think I lost it. Anyways, that time I remember every blogger was writing hate-stories about it. It was a limited-edition, where only 24 pieces were crafted. Marc Jacobs (designer) was ridiculed for designing such bag, "He makes 'editorial' bags that the magazines will talk about and then he can sell the regular bags based on the hype." Kelly Cook of Bagsnob.com (now SnobEssentials.com) In that blog post of mine I tried very hard to show some love to LV but I could not and wrote an article titled The astoundingly priced ugly LV Tribute Patchwork Bag…

Fiber-optic wonder - the Louis Vuitton Keepall Light Up

(Today May, 2020) I was on a regular shopping mode where my eyes wide opened to see the show stopper of LV Men’s Fashion Week 2019 Fall Winter in Paris – Louis Vuitton Keepall Light Up designed by Virgil Abhol. Yes, it might be stale news for some, but I saw it and I am going to write about it. My blog my rules ;-) LOL! [caption id="attachment_1172" align="alignnone" width="840"] Atmosphere during the Louis Vuitton Menswear Fall/Winter 2019-2020 show as part of Paris Fashion Week on January 17, 2019 in Paris, France.[/caption] Anyways, those who admire LV as a brand has seen its evolution and experimentations that have been equally appreciated and discouraged by the people and critics. In recent years, the monogram has undergone several manifestations as artistic directors have bid to put their own stamp on the house. First came Marc Jacobs, who enlisted the help of Stephen Sprouse and applied roses to the beloved Keepall bag in 2001. Jacobs followed that up with a Takashi Murakami collaboration, yielding the Multicolore handbag that soon became an “it” item among the Hollywood elite. It might have been nearly two decades ago, but Jacobs laid a street foundation that would change the course of the house’s modern history. The House of Louis Vuitton has been driven by its desire to explore new horizons and give new definitions to the luxury. Luxury that is everlasting. Last year, at Louis Vuitton’s Paris Fashion Week menswear show 2019, Virgil Abloh put his own unmissable light on the monogram and introduced us to their fiber-optic wonder - the Louis Vuitton Keepall Light Up.

SPECIFICATIONS

It is a cabin size masterful reimagining of LV’s original soft travel that light up to display a luminescent version of the iconic Monogram motif. Activated and controlled by a smartphone app, the colors can be adapted to one’s look. The innovative jacquard weave of optic and synthetic fibers makes this bag as beautiful with the lights off as on. With a cowhide-leather trim, matte-black hardware, double zip closure with padlock, adjustable and removable leather strap, leather nametag, and leather handle fastener; it is a sheer luxury for oomph. There is an inside central zipped pocket with inside side zipped pocket to protect battery as well. And it weights around 2kg including battery when it’s empty. You can comfortably pack your stuff for a week’s travel.

PRICE

PRICE of Louis Vuitton Keepall Light Up is around 17.20 lacs INR or you can say approx. 1900 Euros. WATCH FULL SHOW : Paris. Men's Fall - Winter 2019    ...

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Decoding the Success of 1984 Macintosh Super Bowl Ad

10-August-2020, 5:34 pm, Chandigarh

“Hypnotized people are marching towards the central hall where they are being addressed by a televised Big Brother. A blond girl in athletic shorts and a white tank top enters with a hammer. She runs towards the screen and hurls the hammer towards it. There is a huge explosion as the hammer hits the screen. It is followed by scrolling black text—“On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984." [embed]https://www.youtube.com/watch?v=VtvjbmoDx-I[/embed] That’s how the script of 1984 ad for Apple Macintosh goes on the screen. Aired in 1984 during Super Bowl American football tournament, the ad aimed to create buzz for Apple Macintosh to be launched shortly. The TV commercial is also appeared to be a spoof on the monopoly of its arch-rival, IBM. The 60-second ad was directed by Ridley Scott who has already shot into the fame for Blade Runner and later made Alien and Gladiator. 1984 was inspired from George Orwell’s 1949 novel of the same name which depicted a dystopian future “ruled by a televised Big Brother”. George Orwell in his novel opined how computers would control the world like Big Brother. But the ad showed the end of that “control”. Interestingly, the ad wasn’t well-received by experts who declared it a great flop. Thanks to its futuristic approach and strange plot with keeping the product in suspense. John Sculley, then CEO of Apple, recalled the moment after the ad was showed to the board— "The others just looked at each other, dazed expressions on their faces ... Most of them felt it was the worst commercial they had ever seen. Not a single outside board member liked it." Even the marketing firm that was testing the ad declared it the “least effective” ad they’ve ever worked on. The average score for a commercial was 29, but the 1984 ad managed to score only 5 in their testing. And this was the same advertisement that stunned the entire nation when released. The impact was so huge that people used to rush to electronic stores across the nation to buy Macintosh. The next three months after the Super Bowl witnessed the sale of Macintoshes worth $155 million. While the ad made Mac one of the best-selling computers of its time, it helped Apple turn into a computing giant. It also made into the list of the greatest ads ever made. In fact, 1984 is credited to start the current era of Super Bowl ad, in which ads are as popular as the game itself. Why Apple 1984 was a dream success? How it influenced people to buy Macintosh? The success ingredients of the ad go beyond those cinematic experience and futuristic approach. It hit the bull’s eye because of these factors...

Rebellious Nature of Apple:

IBM used to have a monopoly over the computer market in the 1980s. This was also the time when many new computer companies came into existence. In the wake of all this, Apple, which rose from an electronic and hobbyist background, was looking to capitalize on its first commercial success, Apple II. It was challenging to do in the market being dominated by IBM. IBM was alleged to remove “obstacles” in its way of glory. The triggers of this ad can be sensed in the speech of Steve Jobs at the 1983 Apple Keynote— “Apple is perceived to be the only hope to give IBM a run for its money. Dealers, once welcoming IBM with open arms now fear an IBM dominated and controlled future! They are increasingly and desperately turning back to Apple as the only force that can assure their future freedom!  IBM wants it all and is aiming its guns on its last obstacle to industry control – Apple! Will ‘Big Blue’ dominate the entire computer industry?” Instead of adopting a mild strategy, Apple decided to take on IBM with its 1984 TV commercial. In the advertisement, the Big Brother is supposed to be IBM while the followers are its users. Walter Isaacson, the author and journalist, said,” “What the ad did was in Steve Jobs’ DNA into the soul of Apple. It became a company that was rebellious. That was for misfits and round pegs in square holes but people who wanted to control their own destiny.” The theme of the ad was freedom vs. control and stagnation vs. innovation. And this message just clicked with the customers.

The Creative Vision of Steve Jobs:

Steve Jobs Biography Steve Jobs was a great visionary. He not only made his company grabbing market share from rivals but also revolutionized the way people work and communicate with Apple’s offerings. No wonder that such “out of the box” ad was envisioned by Steve Jobs. Talking about the work methodology of Steve Jobs, Brent Thomas, then art director of the Chiat/Day on the 1984 project, said— “If the people that you had to first present to hated it, Jobs was going to like it. And conversely, if it went the other way, you knew Steve would kill it." Steve was a risk-taker and didn’t afraid of making a mistake. Lee Clow, creative director of 1984, quoted Steve Jobs’ challenge,” “I gotta introduce Macintosh. It’s gotta be dramatic; it gotta be famous, it gotta be different. I want something that nobody else would do.” His creative risks can be seen in his approach to design, marketing and leadership. And 1984 ad was no exception.

The Promise of Innovative Technology:

The role of technology, according to Steve, is to empower people, not to control them. His mission for Apple is better explained by Tim Cook as he says— “His vision for Apple was a company that turned powerful technology into tools that were easy to use, tools that would help people realize their dreams and change the world for the better.,” 1984 ad seems to be the reflection of this vision. The athletic girl throws a hammer at the screen—or in the face of Big Brother. It means that Apple Macintosh would break stagnant technology to provide innovative, fresh and useful devices to people. As stated in Steve Job’s speech, people were looking to overcome “dominated and controlled future” by a handful of computer companies. The idea of Apple “to bring freedom, not control” worked. Apple really lived up to its promise as Macintosh turned out to be a game-changer of its time.

Bottom Line:

1984 was really an ahead of a time TV commercial. But that is not the only reason behind its success. The advertisement stands for the vision of Apple—to provide innovative and user-friendly technology. The theme of the ad was to break the shackles of monopoly and control to move towards freedom. Apple has always stepped ahead of its competitors due to its belief in giving the world something innovative, something better, and something that can change their life. The ad also teaches some valuable marketing lessons, from implying a fearless approach to aligning the product to the company’s vision. What do you think? Let us know by commenting below!...

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User Reviews Optimization: Its Benefits for SEO

04-August-2020, 10:53 pm, Chandigarh

  How to optimize your content for improved traffic and visibility? Generally, you insert keywords, create a meta-description, use heading tags and share it on other platforms. Apart from ticking all these SEO boxes, you should do one more thing. That’s optimizing the user reviews or feedback received on content. User reviews speaks about the experience of visitors with your content. Some reviews can be good. Some can be negative. Whatever reviews you get, make sure to optimize them to improve your content. For example, some readers ask you to update certain parts of your content. Or some are looking for video or some more tips. Once you make all these required changes suggested by your visitors, your content sounds better and efficient. Here you will learn why and how to optimize user reviews to improve the performance of your content in SERPs. Let’s get started!

HOW OPTIMIZING CUSTOMER FEEDBACK CAN BENEFIT YOUR SEO?

Customer Feedback SEO   The suggestions by your audience are useful in making your content relevant and potent. When your content sounds relevant and better, it can improve its ranking and visibility on the SERPs. That’s not the only benefit associated with optimizing your customer reviews. Have you ever thought that the reviews, whether they are good or bad, include certain keywords? For example, a review that contains the phrase “the best SEO advice” can make your blog rank for the same keyword. This also helps Google identify your blog or business, letting it to improve position in the SERPs. As an added bonus, user reviews contain semantic keywords that are also useful. Secondly, responding to the comments signifies to Google and users that your business cares for feedback and opinions.

You Don’t Have User Reviews? Here’s How You Can Generate Them

There is no shame in admitting that your blogs have little to no reviews on them. But it also prompts you to boost the engagement so that it attracts feedback from the readers. Here are 8 tips that can help you in getting reviews on your blog.

1. Using CTA at the End of the Content:

Asking for feedback can be as simple as asking them for their thoughts at the very end of the blog. For example, “Looking for your valuable opinion on this piece of writing! It will encourage the readers to drop their feedback on your content.

2. Via Email:

Using email to ask for reviews is an effective approach. This is because over 90% of users open their email daily. And 58% of them check their email before doing anything else. Some readers might have subscribed to your blogs. If not, then you can go out to your user list. Send emails to all of them asking for their feedback on your blogs or other pieces of content. The message can be crafted like this: “Hello Sam (it's better if you personalize the mail using their name)! Positive feedback from amazing readers like you helps us improve our blogs. Could you take a couple of seconds to go to this LINK and share your experiences? We will be grateful!“

3. Social Media:

Sharing your content via social media not only prompts the users to drop reviews but also encourage them to leave the feedback on the post.

4. Writing on the Trendy Topics:

Over the years, Quora has become a goldmine for webmasters to search popular queries posted by users. You can use these queries to create content. quora for seo

5. Reddit:

Reddit is a great source of interesting and popular topics to choose from. Reddit for seo

6. Email or Online Thread:

Ask your subscribers about their concerns so that you can create a blog on that. Online community or thread can be created to keep track of the most talked about things among your audience.

7. Competitor Research:

Look at your successful competitor’s to find out what keywords are they targeting to create content. The comments on their blogs can also help you figure out the relevant topic.

8. Google Search Console:

Last but not least—check out article’s queries in your Google Search Console to see if people are looking for your topics.

How to Run User Reviews Optimization for Your Content

We hope that the above-mentioned methods will help you attract feedback from the customers. Once you get sufficient amount of reviews on your content, it is time to optimize them.

1. Go through All the Comments:

There are many steps of optimizing reviews on your content. The first one is to analyze them. You need to read them all to get some key findings. Are users happy with your contents? What are the points they do not agree with? Do they make any suggestions?

2. Respond to The Comments:

Whether the feedback is negative or positive, make sure to reply to all the comments. If some users are not happy with the details, assure them that you will make the relevant changes. And it costs nothing to say thanks to the visitors who appreciate your content. This will, as we have said before, will show that you care of your audience. USING COMMENTS SEO

3. Make the Suggested Update or Changes:

Based on the feedbacks, add the relevant content as required by your audience as well as remove those irrelevant parts. To understand this point better, let’s go through this example. Your blog is on useful tips to create SEO friendly URLs. But some part of it becomes dated over time. Some readers are making you aware of this concern. However, that doesn’t mean you jump on making changes suggested by them. Find out if they are right. If you conclude that their suggestions are worthy of implication, inform them that you have made or will make the required changes. Otherwise, you can clarify to them why those changes can’t be made. Do it politely so that your response doesn’t seem rude to them.

4. Run the Feedback Optimization every 3-6 Months:

You can perform feedback optimization every 3-5 months as you get sufficient amount of review during this timeframe. Periodically optimizing the reviews of your audience will keep you content relevant, updated and fresh.

Bottom Line:

User reviews are one of the crucial parts of SEO. However, feedback optimization is not known to all webmasters. Only reputable digital marketing experts are using this strategy in best possible way. Responding to your user reviews to create content accordingly not only keeps your content relevant but also keeps you in the good books of Google based on user engagement. After all, your content is meant for your audience. Targeting their queries will make your content naturally engaging for them. If your content has a lot of feedback and you haven’t optimized it yet, the time has come to run the feedback optimization process. If you don’t have sufficient reviews, encourage your audience for the same through emails, CTAs and social media. One more thing—always choose a trendy topic to create your content. It will increase the chances of engagement over your blogs. Sharing is also important for user engagement. Here is some additional tips you can go through that will help your content to stand out in 2020. What do you think? Drop your valuable feedback to the comment section given below!...

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Experts Opinions: How to make your content strategy in 2020?

28-July-2020, 8:37 am, Chandigarh

Before diving into content strategies for 2020, let’s have a look at these two blogs published on our websites. One is “How to Put Your Business into Top Gear" which was published in 2014. The other is “Coronavirus: Understanding Its Impact on Life and Business” that was uploaded in 2020. You will find a stark difference in their creation. A 2014 blog is an absolute textual blog and lacks references, visuals or sources. Talking about 2020 blogs, it includes all details, stats, and visuals to look appealing and engaging. But they have one thing in common—both are created according to the content trends of their respective years. The point is here that content creation has changed a lot in the course of these six years. Content strategies that worked in 2014 will not work in 2020. This is because the search engines have become more user-oriented while people like you and me look for a quick solution that appears as soon as we key in the query. In 2020, content needs to be engaging, authentic, and "problem-solving" to ace the ranking game. Funny Content strategies 2020

Avoid Writing Thin Content in 2020:

Review this piece of content: “Are you looking for the best software development and consulting services? We are the best software development and consulting services.  Our best software development and consulting services are available at reasonable prices." Being stuffed with unnecessary keyword usage, this piece sounds ridiculous. Isn't it? Interestingly, such pieces of content used to get good ranking before the advent of the Google Panda algorithm in 2011. This algorithm aims to drop the rankings of "thin content" or low-quality content. However, spammed or thin content hasn’t gone out of practice yet. In fact, it has evolved in other forms like scrapping. Scrapping involves duplicate content or the content that is rehashed or manipulated with the use of synonyms. But keep in mind that thin content only hurts your ranking and nothing else. Cautioning against such practices, Todd Friesen, director of digital strategy and SEO at Salesforce, opines,” “It’s (thin content) not going to work anymore in the content world. Everybody’s content has gotten good. I can go who wrote this piece of crap and they're gonna move on because you know the bar has been set.” The number one content strategy to imply in 2020 is to avoid thin or low-quality content. Instead, create the content that can boost engagement and prompt users to take action. Here are some basic ways to ensure the quality of content:
  • Avoid keyword stuffing. Use semantic keywords.
  • Say no rehashing or sentence manipulation.
  • Read the content for relevancy and quality.
Address any plagiarized content issue.

Best Content Strategy is to Address the Pain Points of Your Audience:

Have you ever thought why most of the search results are Quora answers? And this is even surprising when your 2500-word article doesn’t rank for the same search query. The reason is pretty simple—Quora covers the solution for that query which your blog fails to do. [caption id="attachment_1134" align="aligncenter" width="500"]Funny dog SEO When you do not get solution in a 2500 word blog[/caption] Here we got our content strategy no. 2—the content should find and solve the customer's problem. Most users expect blogs or any form of content to address their concerns. It is worth to quote Carolyn Shelby, manager of SEO at ESPN, in this context: "People are that impatient and crazy so the trick is just to make sure that you know what your users, your target audience wants and hand it to Google on a silver platter and make it easy for Google to ingest it and dice it up." She means that the content should be logical, easy to understand, and exceed the user's expectations. If your content is all about making tea, cover the points what to do when tea becomes excessively sweet as it can be a common problem associated with the tea prep. Secondly, you should know how to present your information. It not only helps your content to be captured by Google but also makes it searchable for voice assistance devices or tools. Therefore, present the key points with headings, bullet points, and short sentences. Above all, you should be aware of your target audience and their problems. It will help you find the right solution as well as the way to present them.

Use Best Content Curation Tools as Part of Your Content Marketing Plan:

Content curation is another important part of your content strategy. It is the process of gathering information from a variety of sources, including stats, expert quotes, and citations. This way, it helps determine the reliability and authenticity of your content. And it is also true that this process is quite cumbersome. Maybe you need to burn your midnight oil to find the right sources for your content. Needless to say that such an exhaustive process can hinder your "creative juice" as well as time to create content. That’s why using content curation tools makes up as our content strategy no. 3! Content curation tools automate the content curation process. They help you locate relevant content or help you with new content ideas. For example, there is a tool called Anders Pink that crawl millions of webpages to create daily briefings. These briefings can be then be sorted out for specific keywords. And who can forget Buzzsumo that provides you a list for the most shared content on the subject you are looking for. Plus, you can sort the list using categories like content type, follow authors, date, and more. As an added bonus, you can find out the latest trends as well as the most shared content. You can then use all these insights to create relevant and authentic content with all the latest information. Even Buzzsumo helped me curate content for this topic. Here’s how... Buzzsumo Content Curation   Flipboard is also counted among quality tools for its ability to fetch content from reliable and trusted sources.

Freshen Up Your Old and Dry Content:

This new content strategy also requires you to work over your old and dry topics which can be as simple as “How to Plant a Tree” or “How to Choose Headlines.” This is because such topics are available at thousands of websites, giving your visitor a range of options to choose from. Why one would read your blogs if they have thousands of such pieces at their disposal? One thing you can do is to freshen up those old pieces by using infographics, quotes, podcasts, visuals, and videos. It will make your content attractive enough to encourage the audience to get engaged with it.

Optimize Your Content Marketing Approach for Voice Search:

Hello Siri, how to do push-ups? And Siri displayed these results— Voice Search SEO Well, many people use voice assistance like Siri or Amazon Echo to get help with their daily tasks. Using such devices make sense as they are quick and simple than typing. According to one study by Forbes, nearly 50% of all searches will be voice searches by 2020. It simply means that your content should be activated for voice search. After all, voice search is becoming a key ranking factor. Here’s how to optimize your content for voice search...
  • Look for phrases and longtail keywords.
  • Focus on natural language (the way we talk is different than the way we write.)
  • Make it easy to read as well as scannable.
  • Create a FAQ section or blog around conversational but specific questions associated with your industry.
  • Optimize your content for Local SEO keywords such as “digital marketing agency near me.”

Add Content Based Videos to Stand out in 2020:

Over the years, a video has become an integral part of content strategy. Video content is more appealing and shareable than its textual counterpart. This increases the chances of high organic ranking in search results and better conversions as well. Videos Content 2020

(Image Source: https://www.impactbnd.com)

One of the key benefits of video content is that they make complicated concepts easy to understand. For example, explainer videos can be used to educate the users on your products. Or reviews can be made more authentic with videos as users can see a person using them. Facebook Live can be used to launch your new products. content videos 2020

(Image Source: https://www.impactbnd.com)

Last But Not Least — The Frequency of Content Publication in 2020:

How often should you publish the contents? Well, there is no straightforward answer to this. Some say that quality is important. Some advocate for quality. However, the fact is that both are important for a fruitful content strategy. It will be challenging to gain any traction with a sluggish or inconsistent publishing schedule even for your great piece of content. A single piece of great content might not benefit your business or brand in the long term. Having a consistent content schedule and publishing frequent content can help you make the most of your content marketing. HubSpot has found that the publication of four blogs per week can increase the traffic up to five times more than those that publish once a week.  content frequency SEO 2020

(Image Source: HubSpot)

But that doesn’t mean you need to work as a content mill. Providing quality and value in the content should be your topmost priority.

Over to you:

So these are some key points to be included and implied in your content strategy for 2020 and beyond. It is all about understanding your users and their needs and create content accordingly. Besides, you need to prioritize videos as well as optimize your content for voice search. Once you are done with all these parameters, make sure to create a realistic content publishing schedule. What do you think? Let me know by commenting below!!!...

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The Impact of Covid-19 on Global Marketing & E-Commerce Industry

21-July-2020, 3:12 pm, Chandigarh

Ever Since its outbreak in late 2019, Coronavirus pandemic has shocked the entire world with its severity and crumbled the economies all around the globe. The horrific virus first appeared at the Chinese city of Wuhan and slowly clutched many countries in its deadly grip. Sadly, not only had it cost billions of lives worldwide, but also, it has shaken up and altered the natural living standards and habits of the people around globe. While any nations are in lockdown and following strict social distancing policies with other precautionary measures, many businesses are fighting for their survival. One of the major reasons for drastic fall in business, apart from the deadly infection itself is the fact that consumer’s shopping habits and their way to approach things have been deeply affected. Not only the pandemic and self-quarantine have left them economically challenged, but also people are immensely stressed with disruption to their daily routines.

Why SEO will dominate during Covid-19 time?

Apparently, the marketing seems to be the only ray of hope for many big or small scale business industries.  The marketers currently are expecting low budget with high goal achievement as low cost Digital Marketing seems to be the top choice rather than other costly options such as paid media and reduction in headcount ratio. The survey on current marketing scenario which included many high rank executives and top entrepreneurs shows that:
  1. A survey at Gartner shows that, over 65% of the marketers are anticipating a substantial decrease to their annual marketing budget.
  2. While 86% of the enterprisers are foreseeing there marketing goals will be harder to reach.
In this situation, lowering down the budgets, limiting the channels and reduction in the staff numbers is eventually becoming one of the top concerns for many firms. Majority of marketers are considering that SEO services are way more beneficial during this time. Moreover, despite the lower budget 40% out of total of 72% entrepreneurs predicted that their marketing goals will be increased while 32% of them anticipated that their goals will remain same. Source: The Impact of COVID-19 on Marketing (2020) Likewise 58% of marketers told that they will lower the budget and on the other hand 34% of them seemed to be more inclined toward investing in low cost channels like SEO. Additionally, 63% of enterprises are predicting that SEO will be a prominent aspect in the current marketing scene. In addition, the latest search results from Google have also corroborate the rising importance of SEO services as the searches for term “SEO” is rising at substantial pace. With over 66% of markets reported that SEO was also the top most performing channel in last year, leaving behind other marketing channels in competition with a large margin. Conclusively, Digital marketing and low cost channels like SEO are turning out to bet the major focus for many marketers worldwide and more than half of the firms are turning to the digital content for brand building as it seems more efficient, safe and high gain approach during the time of self-isolation and social distancing....

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Psychology and SEO – Its role and importance in 2020

13-May-2020, 4:53 pm, Chandigarh

In my career since 2004, I have read many books. My favourite is the “The Art of SEO” all editions. Directly or indirectly, all articles and books have some similarity i.e. they talk about role of human mind and behaviour in the list of SEO activities. Recently, I also started reading “A textbook on General Phycology” to explore more on the topic of psychology and get an in-depth knowledge. However, I would lay my emphasis on below 4 pointers that relates to the importance of SEO and Psychology in 2020:

  1. Keyword Research and Searcher Psychology
  2. Creation of content and human Psychology
  3. Link Building and Psychology
  4. Website architecture and audience behaviour

Keyword Research – Understanding the searcher psychology:

In 2020, we are in a world, where voice searches and AI have started gaining their share and importance. The record sales of Alexa and Google assistant proves the same. Considering that, the short term phrases which were used by human has been replaced by long term queries. Example: A person looking for a pizza shop in 2004 in Manhattan, New York – Would have simply typed on Google.com “Pizza Manhattan” whereas in 2020 the human mind with the growth of technology and AI would have searched or spoken to Siri “Best pizza restaurants near me with 5 star rating”. This clearly shows how human psychology and searcher intent has evolved over the time with the growth of technology in terms of keyword interpretation and research.

What is the best strategy for keyword research in 2020?

We have one of the best tools like SEM Rush and Answer the Public for researching or spying on competitors. However, if I have to talk about psychology and list one particular strategy that stands out for me then it will be using “Google Auto Complete” feature to get best maximum number of keywords based on searchers intent. The process is simple: For example, if I have to search for possible search phrases that have been searched for my targeted term or niche i.e. “Plumbers in Manhattan”
  1. I would simple type in Google search “Plumbers in Manhattan” as below:The screenshot showcases the auto complete listing of keywords: How to use Google Autocomplete 2. You can further elaborate by using “A-Z” combinations in front, middle and Back of the keywords to get a possible list of best keywords for the niche.

Crafting a story that is rich in keyword topics and covers your targeted audience sentiments:

In order, to make your website content stand out:
  1. You need something that can touch the right sentiment of the audience. In our in-house experiments at KVR Web Tech, we are using Google AI and sentiment analysis tool. The tool help us to get good insights VS competitors content and thus improvise.2. You need perfect amalgamation of selecting the right keywords and topics.
Example: Business selling insurance to Sole traders in Australia. In order, to have a perfect list of topics that should be covered in the content, simply again used “Google auto complete” feature and make a list. Review, what type of topics are being covered. See below snapshot: Google Autocomplete It clearly shows that I have to incorporate topic about cost, cover, comparisons and talk about sole trader cleaners, contractor and consultants. Again, you can run different set of combinations to get a list of topics. 3. Researching on top competitors - Yes, what is their winning formula. Try to get an idea of how the top 3 competitors on search are drafting their content and how you can be unique in your own story and idea. Important tip: For uniqueness, Gather stats and conduct surveys on relevant forums, groups on FB which covers your targeted audience to get high level data and convert that into statistical data. 4. Trending Data – Incorporating the trends in your story will surely help to stand out and gain exposure. We use “Buzz Sumo” to find relevant trending stories, sort them out and make a list of what will entice a reaction among our targeted audience.

Understanding the psychology, developing relations and garnering links

Link building psychology In 2004, when I started my link building career, we use to send emails for outreach, have conversations and then after developing a bond exchange links. It was a clear process that had emotions and one loved to follow the process and get success that could last long from SEO prospective. However, in later stages link building was bombarded by commercialization and paid schemes, which resulted in link farms and slowly Google and reliable website owners changed their outlook towards the same. So let’s talk about 2020, the things have changed so have the strategies. We are somehow getting back to where we had once started. Influencer Outreaching is not that simple now days. If you want to outreach a strong influencer in your field, you need to study them, understand them and then win your race towards getting a brand mention for your website. Below are some point that can help:
  • Follower Wonk, is a tool that you can use to get a list of top influencers.
  • Study them by reviewing their social profiles. Create a list of their like and dislikes.
  • Prepare an outreach pitch on an email that can get a reaction on the first go!
  • Generate a conversation by using your pitch elements i.e. “list of likes” and make sure you stay away from the “dislike list”
  • Provide a free giveaway if your business supports the model

Understanding the visitor behaviour and changing the website architecture:

SEO human psychology I like Neil and had a great interview session with him. I believe he has contributed a lot towards our field of SEO. One of his contributions that I have been using since so many years is “Crazy Egg”. The tool we use to understand how the audience react to the various elements on our website. The basic purpose is to:
  • View and analyse, if we have the placed all the elements correctly i.e. Call to action, images content and videos
  • View and analyse, A/B testing of which colour suits my audience in the best particular way.
Understanding your audience behaviour and improvising on the design is a must, if you have to win the race of getting quality conversion from your qualified organic traffic. In a short summary, the above all topics can have their own articles. I have tried my level best to give you an overview and will keep posting more extensive information on the same....

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Confession of a lovely partner

, 10:38 am, Chandigarh

vardish couple image

It’s true! Men is know by the company he keeps… same is the case here. Today, I’m going to write a confession post of a partner who understood how gradually couples start to shout and yell at each other. And why you are taken for granted over a certain period of marriage.

Especially during this phase of lockdown the vent outs have increased further. There is confinement, work stress, distressed news updates and anxious thoughts about future.

But when I look back at our table talks with friends I see that it had become usual sight that couples sit and complain/pass subtle insults about each other in front of friends though it is casual but it is socially accepted now. Jokes are cracked and now this whole scenario of husband and wife tiffs have become a content of regular mainstream jokes.

It’s just okay if one yells at other and other is poking for one task or other. But have you (couples) ever paused and thought… do you like it? Do you loose your cool when being provoked/poked or this thought never came to you that why we loose our cool most of the times.

I sat down overnight to rewind my marriage of over a decade and brought few points that were worth addressing. Every moment was noted and analysed. Yes, we have changed or you can say evolved but I think it’ll be a worth read for you.

Ours was a Love marriage full of love and respect. Love still persist but over period of time respect is drying drip by drip. What happens is that when we have been together one of the partners automatically becomes a listener Oh! that never happens, I correct it here, one partner closes door to react whatever noise or fault-findings are done by other partner. So, when one is not overreacting to other comments it creates a pattern where one becomes a fault-finder and other ignores what is being said. Gradually, it becomes a vicious cycle where ones mind blocks whatever is being said by other, this blockage brings repetition of words by other partner as she never got any assertive reaction. So, many words are put in repetition to explain what had just happened … where if the other partner explains or answer nicely the situation there will be very less repetition of blame game. Here, I give you an example, husband for the geyser on after taking a bath and it happens everyday, wife points out he does not react… Then she keeps putting so many words to explain the importance of switching off appliances when not in use, and all the stories of past ignorance also build up and brought forward. Whereas, solution can be when wife points out about the geyser left on, husband can simply reply oh! will take care in future! End of conversation.

And, one point which I mentioned in beginning of this article about you are known by the company you keep; as well proves itself true, when one partner is mostly shouting for every small or big issue - over period of some years it seeps into the behavioural of other partner as well and similar loud reactions are received. Which comes as a jolt.

Another reason that I strongly feel is that we become friends and say out whatever comes in mouth - which needs a big check! This can only be checked by highly respecting the partner. It is very important. The reason for most couple-fights is nothing but lack of respect over period of time! And they just start to live in this disrespecting environment.

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Quickly repair broken Crocs Flip flop during Lockdown (DIY)

02-May-2020, 5:40 pm, Chandigarh

During this distressing phase of lockdown it is difficult to measure a problem as big or small. We know there are truly many big problems in the world but for us who are at home during lockdown broken slipper (flip flop) became a major concern since many days. broken slipper Then I found that many of my family and friends were sailing on the same boat. For them and other people frustrated with broken chappal/slipper/flipflop this is going to be pretty helpful.   Steps and Process of DIY - fixing broken Flip Flop

  1. Take a carry bag cut the handles as shown in the video. We’re going to use the bag handles as the toe thongs of the strap. These handles are water proof so for me this was the best available option at home apart from thread/cloth piece.
 
  1. Quickly cut the toe thong smooth to leave the Y-strap looking like V-strap. Remove the knob under the sole. It was difficult to do this in Crocs so I simply used my pair of scissors to do so.
  1. Next I half folded the handle and ran it through the V-shaped strap to make it Y-shaped again and pushed the bag handle inside the toe thong knob hole.
 
  1. Finally, I tied a thick and strong knot underneath the sole. Cut-off the extra material. And you have a survival slipper/flipflop ready.
Takeaway, If you can remove whole Y-shaped strap then simply take bigger piece of material measure it across the toe thong hole and the holes near the heel. Simply like a ribbon pass through toe knob hole, bring them upwards and tie underneath both holes at the back separately to make perfect Y-shaped strap.  ...

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5 steps to effective local marketing for small business owners in 2020

01-May-2020, 3:45 pm, Chandigarh

Are you having a local business and struggling to get an online presence?

Sad Small Business Owner


The below 5 pointers are the key to success. It will really help you to layout a plan and then strategize your local marketing efforts on the path to success.

  • Management of Local Listing and Local Directories
  • Local Search Engine Optimization
  • Creation of Landing Pages tailored towards your audience
  • Online reputation management
  • Paid ads and Social Media Presence

Now let us dig deeper to get more insights on the above points.

Steps to manage your local citations and business directories for local marketing:

  1. The foremost step is to set up your Google My Business account. The set up and verification process is easy. You will need a valid address, phone number and a registered business name. To validate the same, Google will send a postcard which will contain a 5 digit code. You will receive the same on your provided registered address.

  2. Once the Google My Business account is active, you need to know the meaning of the term NAP. Name, Address and Place (Location address). The NAP has to be consistent wherever you register your business in the 3rd step.

  3. Research now starts, search for local business directories or citations in your area. Make sure, you are registered with high authority and reputed websites.

Example - For US owners Yelp has been the most effective business directory and similarly for India Just Dial has been performing very well.

You can also be specific to your niche. For example, for home improvement owners and interior designers website like houzz has been doing really good.

How to find directories in your local area?
You can use the below search parameters on the search engine to find directories, I am going to use an example of an Electrician looking for directories in New York.

For Industry specific directories use below operators:

  • “Industry” directory – Example “Electrician” directory
  • “Industry” inurl:directory: - Example “Electrician” inurl:directory
  • “Industry” intitle:directory – Example “Electrician” intitle:directory
  • “Industry” inurl:links – Example “Electrician” inurl:links
  • intitle:industry inurl:directory – intitle:electrician inurl:directory
  • related:industry inurl:directory – related:electrician inurl:directory

For Location specific directories use below operators:

  • “City” intitle:directory – Example “new York” intitle:directory
  • “City” inurl:directory – Example “New York” inurl:directory
  • “City industry” intitle:directory – Example “New York” intitle:directory
  • “City directory” intitle:industry – Example “New York directory” intitle:electrician

Other important links are below, which may be of help as they are listing some Top directories:

https://www.searchenginejournal.com/web-directories-list/287799/#close

https://blog.hubspot.com/blog/tabid/6307/bid/10322/the-ultimate-list-50-local-business-directories.aspx

https://www.brightlocal.com/resources/top-local-citations-by-business-category/

Note: The 2 points here is to understand that relevancy to your business and location is a necessity with usage of same NAP that you have used in your GMB account in 1st step.

  1. Now once you are listed in the business directories, it is time to manage all listings. There are 2 ways of doing the same.

Considering the budget involved you can use tools like bright local and yext to manage the listing in different countries. These tools run automatic scans on all listings and will provide you deep insights on errors and rectification under a single dashboard. However, there is a cost involved as they offer different packages.

Another way, is too do it manually i.e. maintain a list in an excel file and give it a review once a month. 

How to use local SEO to boost your local marketing efforts?

Local SEO



Search engine optimization of your local business is a must, if you want to excel in your business and stay in front of your competitors.

We are going to divide this into three topics:

  1. On-page local SEOThis part of SEO deals with the optimization of your local website. It lay emphasis on optimizing your localized website pages with targeted location based keywords, having localized content that serve your users and making use of local schema and other applicable structured data to stand apart in search results.
  2. Off-Page Local SEOGetting local awareness through communicating with local bloggers and raising brand awareness via directories, events, sponsorships will help in getting high authority links and votes towards your website, thus helping in keyword rankings and organic traffic from search engines.
  3. Update CitationsKeep your GMB and local business citations updated with latest videos and images. Make sure you use all features of these websites to maximum potential. For example: GMB itself allows you to post description, hours, appointment url etc to your account that can be big conversion factors for your audience.

Creation of Landing Pages tailored towards your audience:

You have got traffic, your marketing strategy to get qualified traffic is working well.
However, a website landing page which does not solve its purpose of conversion of qualified traffic, will result in a dead end and a waste of investment in terms of both time and money.

So, It is very important that the website landing pages should talk to customer in their language.

Below are some of the pointers that you can keep in mind while creating a landing page for your local business:

  1. Make your content localized to the best possible extent i.e. use images that speak to local customers, add content and location based keywords that your audience can easily relate to and make sure you describe your marketing pitch clearly.
  2. Make use of local reviews, accreditations to gain trust of the user. Remember, Trust is an important factor of conversion. You can embed reviews from GMB and other profiles.
  3. Appropriate use of CTA (Call to Action) buttons for conversion. Track your forms, phone number and email using Google Analytic. Set up Goals, monitor conversion path and then improvise on the landing page elements.
  4. Videos speak larger than words, make use of videos in order to gain attention of your local audience. It can be a customer review or a marketing pitch video by the owner or his team itself.
  5. Make sure the page loading speed and the mobile user experience is good.

Online Reputation Management – Handling reviews and Brand Reputation for local marketing

Online Reputation Management



Customer service does not only cater to getting positive reviews but also replying to the negative feedback of your customer.

Remember, all accounts and business profiles including GMB are open to reviews that can be posted from your customers.

The below points will help you to streamline your business goals and acquire a positive word of mouth for your brand:

  1. Make sure you check all the portals, social media websites and business profiles where your business is listed and reply to all negative and positive reviews., this authenticates that you are a responsible business owner.
  2. Encourage your customers to post reviews to your social media and GMB account. More positive reviews will help you outrank your competitors in terms of brand awareness and expertise.
  3. If you are running a local store, shop or restaurant then incentivize your local employees to ask for reviews in store.

Using Google Paid Ads and Social Media for Conversions and Brand Awareness in local marketing:

Paid ads is a tool which can not only help you in getting instant conversions but also in making enhancements in your business strategies as per your buyer reactions.

If you have a budget and I would surely suggest you to initiate with a trail to understand the local market and business demands.

Based on your goals, you can use Google Ads for Local Businesses to target Google search. It is an easy to use tool, where you can set your daily and monthly budget and will be charged only if someone clicks on your ads. The interface allows you to track conversion and even give you the entire data and suggestions for conversions.

In some part of countries, especially US “Google Guarantee Ads” are really helping local businesses to stand out. You can read about more information here

Another parallel strategy that you can club with Google ads for brand awareness is posting on Facebook, Instagram or Pinterest, whatever suits your business needs and interests. Below are some important points that you can incorporate in your social media strategy:

  • Have a Facebook Business page, Instagram account that have all required business information.
  • Post regularly on the selected mediums – Have a post schedule and set up a calendar. You can experiment for time and days based on audience reaction.
  • Boost your website content, reviews on these channels. Yes, you can use a little paid budget to grow your targeted reach. Facebook and all other channels has a sophisticated ad manager that can help you to circulate your brand voice to your selected niche of audience.

Note: Other than this, there are other channels that can be good from lead prospective. For example Yelp in US, Justdial in India and Houzz for home improvement businesses all are open for paid ads and can get you some good lead prospects.

Conclusion:

The above insights will surely be of great use if it is targeted correctly. You need to be innovative and have a fast approach in order to succeed in this ever evolving competitive world.

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Shimla my love!

23-November-2019, 2:40 pm, Chandigarh

 

Yes it... my first love!

It is a place where I was born and I love every bit of it whether it is the forest, the weather, the people, the bakeries, the fashion, the Mall road, the schools, the college, the rhododendron flowers, the morning daisies, the hills, the roads, various temples, the fruits, the fresh vegetables, the office alarm siren, my true friends... I can go unstoppable! :)

It has taught me everything. Even tough I have been living in some other place my love for Shimla has not demised. In fact it has become deeper.

There is so much to do in Shimla but this time we just had one day so we only planned our visit to the Mall Road.

Whenever in a rush we make our feet upto these 7 best places near Shimla, Mall road and we would like to share with all our readers that we never miss!

1. A quick stroll from one corner that is Marina (near CM residence) to Scandal Point further to city point. Enjoying the crowd, the similar faces and the tick tock of travellers. The fresh air and that touch of royalty makes the walk a charming experience.

  [caption id="attachment_1022" align="aligncenter" width="603"]Night View Mall Road Shimla Night View Mall Road Shimla[/caption]   [caption id="attachment_1021" align="aligncenter" width="586"]Stroll at Mall-Road Shimla Stroll at Mall-Road[/caption]

2. Must visit Trishool bakery and eat uncountable chocolate pastries. Being a chocolate lover, I can assure you that you would never get that kind of authentic taste anywhere in the world!

Also, it is one of the best places as recognized by local celebrities like Preity Zinta.

This time I tried their Japanese pastry on being suggested by this man standing behind us, you won’t believe he has been serving people for over 45 years. It is a must-visit-place of all my relatives and have been serving the same quality throughout these years. Simply Remarkable!

[caption id="attachment_1019" align="aligncenter" width="616"]Trishul Bakery Shimla Trishul Bakery Shimla[/caption]   [caption id="attachment_1020" align="aligncenter" width="449"]Trishul Bakery Japanese Pastry Shimla Trishul Japanese Pastry Shimla[/caption]

3. Then my favorite shop Minerva Book House locals just say ‘Minerva.’ My school books were bought from there. And now I buy books for my son Aditya and ourselves. This shops’ display window in itself is very close to my heart. They have very cool stuff you would surely enjoy exploring.

We love books and make sure we make visit to Minerva, just because we do not want to miss the charm of discovering and selecting the best collection of hard copies through a book store - than just being a tech savvy and ordering a book online :D We want the book stores to Stay and survive! [caption id="attachment_1018" align="aligncenter" width="655"]Minerva Book House Shimla Minerva Book House Shimla[/caption]   [caption id="attachment_1017" align="aligncenter" width="661"]Minerva Book House Shimla Minerva Book House Shimla, Image Credit - Aman Dhayal[/caption]

4. Coffee time! how can VarDish live without coffee. So have to find the best brew somewhere on the Mall Road, Right? So which place can be better then Combermere "Cafe Sol"

  [caption id="attachment_1025" align="aligncenter" width="601"]Combermere Cafe Sol Shimla Combermere Cafe Sol Shimla[/caption]
  [caption id="attachment_1026" align="aligncenter" width="626"]Combermere Shimla Combermere Shimla[/caption]
I tried their Cafe latte and Varun went for his all time favourite "A tale of two chocolate" (A chocolate based coffee with orange flavour).

5. Marina Hotel is so apt for nice lunches or work over meals. "Work from Marina" what VarDish calls the place! Sit down, Eat and relax in the beauty of mountains while doing your daily technical chores.

6. How can we miss the ice cream and specially the softy at Embassy, near the lift. I eat my legendary favourite Twin softy and Varun buys chocolate cone I might be forgetting the name i.e. chocolate cone filled with vanilla ice cream!

[caption id="attachment_1028" align="aligncenter" width="436"]Ice cream Embassy Shimla Ice cream Embassy Shimla[/caption] Also, with this I would like to add new small cafe named as "Wood Street Cafe" at Lakkar Bazzar -   if you have a taste bud of that home-styled sandwiches and pizzas. [caption id="attachment_1027" align="aligncenter" width="351"]Wood Street Cafe Shimla Wood Street Cafe Shimla[/caption]

7. At last, Dont forget to visit ‘Thakur Bhrata’ for pickle and murabbas, surmas, etc

[caption id="attachment_1016" align="aligncenter" width="540"]Thakur Bhrata Shimla Thakur Bhrata Shimla, Image Credit - Facebook[/caption] You can as well try locally made wine, I bought sparkling wine apple flavour. Just for the sake of trying, I won't buy it again.
Note: If you are a person like us who loves Food, Coffee, Travel, Books, Super Bikes, Dogs, Body Art, Games and Life. Then do comment, share and subscribe to our Blog. For more stay tuned!...

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Peace to Jammu and Kashmir

06-August-2019, 10:39 pm, Chandigarh

I feel & hear the dug-dug-dug-dug of this chopper over my head. I dunno why there is a feeling of World War in near future! 🤞 This thought is the result of recent episode towards Jammu & Kashmir. Being an outsider I feel it’s good but I do not know the scenario there... One side as a trivial spectator I feel encroachment in a way and on other side I feel this was the only solution. I pray 🙏for peace to every family in Jammu & Kashmir. Sharing my experince in Kashmir: People there, whom I met, do not like India or Hindus. They referred Kashmir as another country. My driver was not ready to take us to Holy Shrine of Shankaracharya Temple, and the security system into the temple self explained the hardship army is facing to protect that temple. On Dal Lake one shikaara guy said “jitna paise ka aid Government ko milta hai, agar usmeise woh log 20% bhi dal ki safai pe laga dein toh bhi kafi hai!” He mentioned this when I said why do people come to Dal Lake when it is so unclean... So, this might be good as well as bad, god knows but we always pray for peace and happiness to all. ...

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Silent Whisper (Poem)

30-July-2019, 3:11 pm, Chandigarh

Everyday I wake up to do my duties, Everyday I sleep by doing my duties, But today there was a silent whisper In my ears I heard a voice asking me... Are you aware of your duties towards Your own-self? You forget when self becomes selfless When love become loved-less When work becomes worked-less When passion becomes passion-less There is so much less that you cannot ask for more There is so much noise that you cannot hear anymore But this Silent Whisper quietly, very quietly Leaves its mark, to make me Spark! ❤️❤️❤️...

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Decoding the word Mobile Optimized Website in 2019

31-January-2019, 3:29 pm, Chandigarh

Considering the latest update of Mobile First-Index and due to huge surge of traffic from mobile devices which surpassed the desktop traffic in recent years, the demand for Mobile Optimization has reached a new level. The below graph illustrates the vast growth of Mobile VS Desktop from 2012-2020: Mobile VS Desktop Users Survey 2019 So the key question that hovers over the mind is “How do we compete and make sure that we are providing the best Mobile User Experience for our visitors?” The answer is thorough Research and perfect implementation. So let us dig in and evaluate the meaning of these 2 powerful terms.

Research: How to conduct a competitor research for creating an advanced mobile strategy for 2019

Competitor Analysis One of the most important aspect for any kind of research is to get into the shoes of “What your competitors are doing?”. Similarly for mobile optimization, the game begins with the study on your competitor abilities to dominate the mobile era. Important Tip: Study both local as well as global competitors in the same niche to get the best strategy out of your competition.
  1. Review of Design Implementation - What kind of implementation they are following i.e.
  • Progressive Web App Design
  • Responsive Design
  • Mobile Separate Design
  • Dynamic Serving
  • Accelerated Mobile Pages
to get a proper overview of “What is working in your niche and what is not?” is a must. We will be discussing these implementations ahead in full detail in the “Implementation” phase. 2. Review of UX Elements in the buyers journey - Buyers Journey Digital Marketing With coming up of AI technologies and day to day advancements, it is very important to study what kind of new UX elements are being offered by the competitors to interact with the targeted audience at each level of buyers journey i.e.
  • Global Usage - What kind of navigation they are utilising, font size, content decoration styles and colour combinations.
  • Awareness Stage - Checkout the Main Blog and individual blog post representations, what kind of features and how they are represented to interact with users i.e. Social media sharing buttons, subscriber forms, banners and images, offers etc. Checkout how PDF and other type of knowledge based elements are used on the website i.e. example e-books and infographics. Some trending features like approximate time of blog reading, featured post/New Posts or Top posts representation can be reviewed as well.
  • Consideration and Decision Stage - E-commerce website have incorporated products, software website may contain demos. Studying their representations allow you to create the best layout for your website for the consideration and decision stages. Some powerful examples may be Reviews layout, Product Features Layout, Comparison Charts Layout, Feedback Form Layout, Customer Service Elements, Clear Product Images and Pricing. Also, very important is to review the check out process and the forms layout. Any leakage in customer flow can be a big loss.
3. Technical Aspects - Study the technical aspects of your competitors i.e. compare page loading speed, light house elements, AMP implementations using tools. Be the best out of the same, improvise where required. The best option is outrank the Top 3 competitors by creating an excel comparison sheet and updating it on regular basis for all the technical elements.

Studying the various implementation options for a mobile optimized website in 2018:

1. Separate Mobile Design

The design that is specifically made for mobile and is hosted on a separate sub-folder and sub-domain is called a mobile dedicated design. Mostly applicable for local businesses that wants to showcase “to the point content” or a website with “vast amount of content” which may be difficult to showcase in a responsive design. Separate Mobile Website Design Below are some of the things to remember:
  • Have a clearly defined Rel=Alternate Tag on the desktop version and Canonical tag of the desktop version on the mobile sub domain or sub folder to clearly represent the implementation of separate mobile design.
Example of a Rel=Alternate tag - <link rel=”alternate” href=”http://m.yourdomain.com/example-page” > For further implementation you can also view the article of Stone Temple here.
  • The use of Vary:User-Agent Header - Whenever a visitor visits a webpage, it sends a User Agent of the particular device being used to the web server, a specific code is placed on the website to make sure the most suitable version of your website is detected using the Vary:User-Agent Header script.
The code can be found here with more elaboration on the topic.
  • Proper Meta codes to be used on each mobile optimised webpage - As each mobile web page has a different url of the desktop version so it is very important to make sure that all meta codes are present on the mobile urls as well, that are there on the corresponding desktop version of the same webpage.
  • Review of Structured Data as compared to Desktop - Another issue mostly found with the separate mobile design is the missing of the structure data. The structured data also has to be same for both the version of pages in order to not miss any SEO opportunities.
  • Appropriate use of Href-Lang tags, if you have an international website. Remember for the mobile dedicated structure you need to point the href-lang tags towards the mobile version of the website.
  • Proper Pagination as compared to Desktop - Many website auto load the rest of the pages in the mobile version rather than using the pagination rel=prev and rel=next tags. Need to have the same structure as desktop so that all the content is indexed.
  • Redirects - Redirect of 404 pages which has to simultaneously work for desktop as well as for mobile website, are often missed, so have to make sure the redirections are properly applied for both the variations.
  • Make sure to copy same rules in robots.txt as they are in desktop version i.e. unnecessary folders and pages must remain blocked on both the versions.
  • Verify the mobile version in Google Webmaster Tools - Yes, if it is a sub domain then it has to be verified separately in the GWT console, however you don’t need to do in case you are using a sub-folder. Here is a question answered on Google forums for the same query.
  • Review of content, headlines as compared to Desktop - After mobile first index, it is very important that you review the content density on your separate mobile website as lack of content means lack of rankings.

2. Responsive Design -

Most used, Recommended. Google Loves it! Easy to implement, cost effective as well and has been used by majority of the websites. The design that automatically fetches the same code or HTML of desktop and renders itself according to the device being used is called responsive design. Responsive Design Mobile Website Some of the points to consider:
  • It uses a meta viewport tag to detect the resolution (Width and scaling) of the device being used by the user and thus render itself according to the same.
  • As stated “Google loves it” as it does not have to crawl another version of the website or duplicate content thus saving its crawler budget i.e. time and effort.
  • Page Loading Speed: Main painpoint for responsive website is with the page speed. As they have to load all the elements and content of the desktop version, it becomes a problem to get a good page loading speed. Make sure you check the page loading speed of each page using Google Page Speed Insight tool.
  • Google states not to hide your javascript and CSS, while most of the designers and developers does the same in order to achieve the target of a clean website. Has to be avoided at all cost. Make sure to “Fetch as Mobile” in GWT to check if all javascript, CSS and images are being crawled and are not blocked.
  • Site Architecture - Most of the top websites like Microsoft, Disney etc which are critically acclaimed as one of the best responsive websites have lot of responsive issues which lead to bad U/X. For an example: the “Games” option on Disney website had huge bugs. Also, comes with this the burden of pixilate images, formatting of charts and graphs and size of CTA’s being used on mobile are smaller as compared to desktop so designer has to optimize for the touch rather than scrolling and then clicking.
Tip: Try to use CTA buttons of 44 X 44 pixels.
  • Hiding Content - Another issue is with hidden content, most of the responsive versions in order to showcase the best elements, hide their desktop elements, which leads to lack of content or copied content on the same version. Has to be avoided. Best strategy is of aligning Content i.e Make sure to use the CTA banner on Top mobile fold and long fold content after the same.

3. Dynamic Serving -

In dynamic serving, the URL remains the same but the content & HTML changes for different versions of mobile, tablet and desktop by detecting the user device. Dynamic Serving Mobile Website
  • Again, it uses the Vary:User-Agent Header to detect the user agent being used by the user and then fetches the appropriate version accordingly.
Note: The issue for using Vary:User-Agent Header tag is that it the user agent list has to be constantly maintained in order to give the right UX to bots as well as user, which is a hard job and often leads to redirection issues.
  • It is an expensive affair as it requires a lot of effort from design and development team.
  • Most of the points, as discussed with the separate mobile website exists with dynamic serving as well regarding to meta codes, structured data and content structuring. Have to make sure that the codes are same for both the versions.
  • Caching issue is another problem faced as only version is cached i.e. either mobile or desktop so there are many chances that a mobile visitor may get the cached version of the desktop. However, solution is to properly use the cache plugins to use only the desktop cache.

4. Progressive Web Apps –

A mobile website that behaves like a web app and can be used offline is called PWA. Aliexpress and Filpkart elite are an examples of PWA. Both the websites multiplied their sales and user interaction using PWA. Video: Get Example from an andriod phone. More information - Download Ali Express Case Study
  • Uses service workers (A connection between your browser and device) to store, update data and send push notifications.
  • PWA stores data and cache once a visitor visits the websites and prompts visitor to add a PWA icon to the home screen, once done the service workers then help to send push notifications.
  • Requires lot of expertise for implementation and is recommended only if you need an APP like experience.
  • The downward side is that some of the browsers still does not support PWA so may result in a broken link.
  • From SEO prospective, make sure you have SEO-friendly URLs and not the ones with a # as Google will neglect everything after #.
  • Make sure to use a proper sitemap for indexing of PWA urls.
  • Check the “Fetch and Render” option for the PWA pages to make sure they are being indexed properly.
  • Make sure to copy all content, Structured Data and Meta data from the desktop version.
  • Make sure to use the canonical version of desktop pages on the PWA pages where there is copied content.
  • Use the Vary User Agent header to indicate the user agent and make sure the redirections are proper.
  • Website has to be secure in order to make a PWA.
  • Use light house to make sure the PWA has all the important elements incorporated.

5. Accelerated Mobile Pages -

Next in the league, come the introduction of Accelerated Mobile pages. The pages that are built by stripping of some desktop elements and javascript and uses AMP HTML, AMP JS which is stored in AMP Cache to give a top notch page loading speed i.e. 4X more than a regular responsive webpage Accelerated Mobile Pages AMP
  • Tedious implementation - In wordpress, simple plugins and rework of htaccess file helps in the implementation, whereas in other platforms, developer has to download the code for AMP Project website. You need a developer for the implementation.
  • Canonical Tags - Canonical tags needs to be implemented on the AMP versions for desktop urls to showcase proper implementation and rel="amphtml" tag has to be placed on the corresponding desktop webpage.
  • Mostly applicable for major content publishing sections such as Blog, News etc may not considered for product or service pages.
  • AMP Articles are favoured by Google as well. One can see AMP tag on the Google search engine which also is listed in the top carousel on the search.
  • Difficult for advertisers, as only one advertisement tag can be used on one page, which is also very difficult to implement.
  • Great UX - Studies have shown increased interaction, reduced bounce rate and even rise in conversions for websites that have switched to AMP.
  • AMP AD Landing Pages - Can help you create fast and attractive landing pages for your Google Ads. AMP Analytic can further combine with the same to run conversion tracking codes and re-marketing codes.Some common AMP Tags that can be used with-in landing page:
    1. amp-bind: Add custom stateful interactivity based on JavaScript-like events.
    2. amp-form: Create landing pages that require input from the user.
    3. amp-carousel: Create an image carousel with standard controls for scrolling an image gallery.
    4. amp-lightbox: Display a full-screen view of a component like an image when it's interacted with.
    5. amp-live-list: Render a live stream of content into the landing page.
    6. amp-call-tracking Dynamically replaces a phone number in a hyperlink to enable call tracking.
    More information can be found here:
  • AMP Analytics and GWT - AMP is supported by Google analytic, AMP Analytic provides you a desired script that can be used on AMP pages for tracking, as well you can review the results in the GWT for the same.
  • Domain Authority - All the urls resides on Google, so getting a link back for AMP towards your websites is not possible which results in loss of backlinks thus DA. However, by late 2018, Google plans to roll out publisher URL in search for AMP websites.
  • Design Issues - As major chunk of javascript etc is removed from the AMP version so the design is not lucrative as that of a desktop version. Main focus of AMP is fast loading and readability. Therefore, majority of the websites using AMP are content publishing websites.
  • Google Validation - Google Validation plays a major role in showcasing AMP pages on the search result i.e. until and unless Google is sure that there are no errors in implementation, it will not showcase AMP pages in the search result.
  • Continuous improvement - Still not being adapted by majority users, the AMP project still requires a major growth in prospect of design. However, as link-e-din, twitter and other major guns supporting the initiative it is bound to receive a major boost in coming years.

The question at the end of the day, comes with which mobile implementation is best for your business in 2019?

The answer is: It depends upon the nature of your business. As mentioned, content publishing websites may opt for AMP, e-commerce websites or website that loves APP may switch to PWA, while responsive may be loved by majority of the owners due to less cost, less SEO work as well as the reason Google favours the same. However, i do believe, studying your audience plays a major role in the creation and optimization of mobile website. For example, Combination of PWA + AMP can do wonders if implemented correctly and can be considered as one of the powerful combination for coming year. Similarly, AMP + Responsive can also be combined together. Some of additional checkpoints that you can consider while reviewing are:
  • Study Analytics - Best way to build a strategy is to study the analytical behaviour of the mobile visitor and improvise step by step i.e. mobile devices being used, avg time of site, bounce rate, conversion and traffic ratio etc. May be trying out A/B testing can really help as well.
  • HSTS - Though new, HSTS can be a replacement for faster loading speed for HTTP. It adds an extra security layer as well. And Google loves secure websites.
  • Monitor Rankings - Desktop and Mobile rankings are different. Keep a regular check on the same by using tools like SEM Rush.
  • If you are using QR codes, make sure they are not on the desktop version as they are meant to be for a mobile device.
  • A check on video is must, most of the websites still load videos with technical glitches which results in bad U/X. Make sure each video is working and easy to navigate.
  • Pop-up, Ad banners - Major source of high bounce rate are pop-ups and ad-banners that take important space of your powerful content and may frustrate user in their desired path of conversion. Avoid until it is necessary.
  • Maps - For local business or brands in which store finders are essential needs Maps to showcase proper address. Make sure they are not over pixelated.
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An amazing display of talent – 20th Annual Art Exhibition by Bama Academy of Fine Arts

, 3:12 pm, Chandigarh

We were privileged to be a part and sponsor of the 20th annual art exhibition by Bama Academy of fine arts where over 100+ artists participated and displayed their hidden talent. It was an honour to meet Mr Vivek Atray (a well known bureaucrat and motivational speaker), the chief guest of the event, who with his amazing words brought lustre to the event. [caption id="attachment_954" align="aligncenter" width="2048"]Bama Art Academy Annual Exhibition 2018 Bama Art Academy Annual Exhibition 2018[/caption]

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[caption id="attachment_955" align="aligncenter" width="1280"]Mr Vivek Atray Words for Bama Academy Few Words by Mr Vivek Atray on the Event[/caption]

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On this auspicious occasion, we would also like to congratulate the team of Bama Academy for their efforts to bring out such a budding talent in front of the world. Each year they make their presence felt in the world of art and craft with tremendous amount of hardwork. However, the laurels go to these artists who presented their remarkable art in front of us. We would like to highlight a few of the stars of the show who provided us with great insight on their art works: 1. Artist Bhumika Talwar shared some amazing words for her painting - [caption id="attachment_943" align="aligncenter" width="200"]Art of Bhumika Talwar Art of Bhumika Talwar[/caption]

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"A picture can paint thousand words." I found the one picture in my mind that does paint a thousand words. "A birth of soul" that struck my mind. How a creator (all mighty) creates his best art and put soul in it and Send to take birth in a human body. The arrival of this beautiful art is celebrated by other creatures by great enthusiasm. Tried my best using oil colours in to picture. These words in the form of painting on canvas. I (Bhumika Talwar) teacher by profession started painting in year 2016 when, i got a chance to join BAMA ACADEMY where got to learn so many techniques of expressing my ideas. 2.  Artist Sakshi - This painting depicts the balance in nature by exploring all the negative and positive aspects of nature . It is one dot balance in the sea of different extremes manifested only through this magnified sign of balance . [caption id="attachment_942" align="aligncenter" width="225"]Art of Sakshi Art of Sakshi[/caption]

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The materials used are:
  • Acrylic paints
  • Sequins
  • Beads
  • Nalki
  • Wire
  • Crystals
  • Feathers
  • Chain
3. Artist Khushi Rajpal feels excited with the natural beauty and natures colors of beauty in the form of flowers, rivers gives her a meaning of life. She depicted her happiness beautifully in the acrylic medium titled natures wonderful gift. [caption id="attachment_939" align="aligncenter" width="225"]Art by Khushi Rajpal Art by Khushi Rajpal[/caption]

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The artefact is made using pencil colours and acrylics. The motif behind making this artpiece is to show the worries on a grown and experienced face about the changing scenario of today's world. 4. Artist Shivani Rajpal wants to take the people focus to be alert for the future society - may it be climatic changes or emphasis on today's young talent [caption id="attachment_940" align="aligncenter" width="225"]Art by Shivani Rajpal Art by Shivani Rajpal[/caption]

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5. I, Aparna Jindal, have been associated with Bama Academy since 2014 ... though i have learned all sorts of painting i luv making portraits (basically realistic painting) .. For this painting I was really inspired by a poster which I saw . Titled ' WE ARE THE WORLD ' I have tried to show that kids are the true inspiration who make us understand the true meaning of happiness ... no matter whatever the condition , whether we are happy or not makes all the difference. The medium used for this painting was OIL & have even used some wood waste ( coloured) to give dust look & it took me around 15-20 days to finish it. [caption id="attachment_941" align="aligncenter" width="300"]Art by Aparna Jindal Art by Aparna Jindal[/caption]

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 ...

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Answering the Dilemma – how to make your content standout in 2019

19-January-2019, 1:03 pm, Chandigarh

Content Marketing – Why it is important?

If you are not investing time and money in content writing then you may be missing out on the most important aspect that run through the veins of Digital Marketing!   A glance at some of the interesting statistics that will surely change your prospective about content marketing:
  • A pdf at Oracle states, Content marketing generates 3 times the leads then a paid search campaign per dollar spent
  • 90% of all organizations use content in their marketing efforts
  • On an average 27 million content are shared every day
  • Companies that Blog 15+ times in one month has 5 times more traffic than companies that do not blog
Well the above stats will surely “put a pen in your hand” … if still not impressed then please review a PPT shared by NewsCred on slideshare that highlights 50 Stats You Need to Know About Content Marketing

Factors to be considered for a compelling write-up:

What are the two important elements that come in your mind before you even want to proceed to write a powerful piece of content for your targeted audience? Still thinking! via GIPHY Well the answer is UX and UI. UX refers to the user experience your write-up provides, whereas UI refers to the interface on which it is going to be displayed. So answer the below 2 questions:
  • What are all the interfaces on which the content is to be displayed (Desktop, Mobile, Tab) and how does the rendering of content looks like on these devices? After Mobile First Index, you should surely consider giving Mobile a top priority.
  • What user experience does it offer (Content in form of videos, images, info-graphics, proper CTA etc)? – Is content clickable and shareable?
Did you know?
  1. Article with images get 94 percent more views than those without.
  2. Posts with videos generate 3 times more inbound links than posts with plain text
If you are a SEO Expert or a Creative writer, you are bound around the words by your clients “WRITE QUALITY CONTENT?”

What pointers really define a quality content?

I will keep it simple and straight:
  • How to create trust? - Is your information correct, do you have supportive facts?
  • Is the content useful to targeted users? – Are those facts useful in anyway?
  • Is the content interesting for the targeted users? - How your content is different from other content? – Is there an emotional pitch, excitement, surprise, and admiration in the flow of content to create a reply from the visitor?
Answer the question – Why are you writing? For whom you are writing? What you want to achieve? Or simply fill in the blanks below: We’ll become the best ________________ for ___________________ who are interested in __________________. This will help us become the ________________ and ________________. And unlike _____________, we do ______________ differently by _______________. Scratch your heads and Get Deep Insight of the topic: Still Thinking which content is good
  • Understand the topic on which you have to write (Get deep insights from the team who is engaged with the project.)
  • Read other blogs (What are they writing, which content on topic has maximum shares etc)
  • Check Q/A for the topic on channels like Quora
  • Get to know the latest trends and hash tags on topic
  • Review any news in trend for the particular topic
  • Any Stats that can be supported

3 Powerful tips to get your message to the right people:

Tip 1: Segment and know your audience: Who are the targeted audience?
  • Get stats from client or his sales team
  • Previous Demographic Data from analytics (if any)
  • Review stats around the world or local targeted region (if available)
  • Carry out a competitor analysis, you can use free tool like com
Tip 2: After segmenting the audience, get into their shoes and
  • Try to find similarities between their interests
  • How to make a No or Yes from them, how to generate reaction i.e. go against or support them?
  • Understanding whom they follow, what they follow? – Use Follower Wonk to get some insights.
Tip 3: Display the Right Elements:
  • Review additional supporting informational keywords use Google Auto Complete or SEM Rush
  • Review images or info-graphics (Give references)
  • Add some supportive videos with references
  • Any influencer or author you can refer?
  • Any E-book or guide you can refer?
Lets check out a small example of how my team crafted a content for a “Business Insurance” client who wanted to sell insurance to “Plumbers” Example: Main Motive - Content focused to help the targeted audience to decide, invoke and create a curiosity to buy insurance. Client Requirement – Topic – Plumber Insurance Targeted Audience – Plumbers Targeted Location - Australia Elements to understand topic: What issues plumbers usually face? http://www.theplumbette.com.au/plumbing/21-challenges-plumbers-have-to-face/ Examples of any Plumber story (Checked references on internet) – http://www.abc.net.au/news/2015-08-08/man-seriously-injured-in-barangaroo-construction-accident/6682746?site=sydney Need of insurance for Plumbers (Checking the growth and stats for need over the years and describing the same) – https://www.safeworkaustralia.gov.au/statistics-and-research/statistics/fatalities/fatality-statistics We used the above data. Added a right infographic with videos. Powered it with great CTAs. Summary: An infographic to summarize the article in the best way (Click to view): content marketing 2019 infographic  ...

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Top 15 Strategies for Ecommerce Link Building in 2019

, 6:21 am, Chandigarh

In 2019, the smart move in link building strategies for ecommerce websites will help the aggressive and ambitious competitive business market to catch eyes of their online customers. [caption id="attachment_541" align="aligncenter" width="300"]Eccommerce Link Building E-commerce Link Building[/caption] “Those brands that can visualise and accommodate or outstrip the needs of customer and can dexterously engage online shoppers via mobile as well, will be champions in 2016. But those online retailers that follow the conventional brand-centric e-commerce tactics will lose their potential customers and revenue.” - VarDish How to make links for Ecommerce website is hard process. It's not a hidden fact. Whether you are doing ecommerce link building services for a client or working to enhance the visibility of your own site, there are some exclusive confrontations you have to face when building links for an e-commerce website. As we enter 2019, it’s important to have recap of link building approaches of previous year. It will help us to understand the future of link building tactics in a better way. Most of the tricks and techniques for building the links for ecommerce websites will be similar in 2019. It will just be an enhancement of 2018.

2018 Link Building Strategy for Ecommerce Websites which are promoted to 2019

1. Set Up Deal Pages:

[caption id="attachment_542" align="aligncenter" width="300"]Deals Page Eccommerce Website Deals Page E-commerce Website[/caption] Ecommerce websites run numerous deals throughout year. The deal page can be used to earn more links. Below given points will be helpful:
  • It is better to have one common deal page. It will be useful in getting return business. It is better to check for the backlinks of similar deal pages and outreach websites who posts similar deals in your business targeted region for backlinks.
  • Keep track of the relevant competitors and customers. Let bloggers and media know about your deals. If they want to let their followers know about it, they will have to link back to the page.
  • It is better to keep the page up once the sale is done. You can alter the page contents to be more generic. It is good to include links to important categories on your website or give a way to chip in to your mailing list.

2. Run a Contest:

Contests gives an enormous chance to generate links. [caption id="attachment_543" align="aligncenter" width="300"]Contest Eccomerce website Contest E-commerce website[/caption] You can form them to target specific customers, gratify to their requirements and in turn, make your contents go viral. There are several types of contests you could use in ecommerce. For example Sweepstakes are easy to run, affordable and can produce great traffic for your ecommerce website.

3. Spend on PR:

Nicely formed PR campaign which is built around crucial event for your business can give good quality editorial links. It is wise to observe services like ProfNet and SourceBottle for media story requests and pitch your ideas. If you’re chosen, you’ll get an editorial link.

4. Change Brand Mentions into Link:

Many times in a month people may refer your brand in their blog or website etc. They may even write about it on their sites, tweet or mention it in their Facebook on regular basis. But they do not regularly link back.Use Buzz Sumo or alerts to track your website mentionsof your brand or products and reach out to those who are using your brand for a link back.

5. Research your competition

:It is better to use a link tool to see where your competitors  are getting their links from and candidly start noting them. You will apparently require unique and catchy content. This process will save your time that you would have spent searching for new sites. It is advisable to ignore the low authority sites. As long as you follow guidelines and give excellent content, it’s only a matter of time before you outshine them.

6. Guest Posting:

It should be the best way of having backlinks for an ecommerce website. The essential part of an effective guest post is targeting right audience related to your business.In your signature or the biography box, you can leave links to your site with specific key words. Search engines use the number of back links as an indication of ranking your website for respective keywords.

7. Get a link from the manufacturer:

It is a good idea to get a link from the manufacturer whose products are sold on your website. Just send them an email and request them for a link that will do the magic.

8. Article submission:

It is an efficient way to get back links. Every now and then they will renounce your submission or take a very long time to approve it, but it is still an ultimate way to boost back links.

9. Interviews:

This is a fantastic way to build links for your ecommerce website. Catch a forerunner in your business and take their interview. People like publicity. In order to find forerunners in your business area do survey. Send emails to them. If they have press page there are 100% chances that they will link to your website.

10. Broken Link Building Redefined:

Make list of products in your business that are terminated, not in stock etc •       Check 404 pages or websites for those products or keywords (Website can be used: https://www.expireddomains.net) •       Outreach them to replace the current page with a similar product from your inventory •       Check the back link of a broken website and outreach them for replacement links

11. Infographics:

Infographics are golden goose for having backlinks and a new technique. A functional embed code raises the amount of backlinks that you achieve from your infographic marketing campaign. whenever someone pastes your embed code on their website, it will show your infographic and a link back to your site.

12. Purchase expired domains

Expired domains in your business field are great sources of getting the links to your websites. First purchase the domain and then redirect it using a 301 redirect to your site, and see the flood of link juice.

13. Google loves Yahoo Answers

Google appears to adore Yahoo answers.  Keep a watch on Yahoo Answers and reply to questions related to your field. Provide good answers and give your website as a source.  It increases your chances of getting  back link to your website. No doubt they are no followed, but if your answer is profitable and valuable, anyone who sees it in the future will click through to your site.

14. RSS feeds:

Feedburner is a fantastic place to submit your RSS feeds, whether they are product or news feeds. They have great domain authority and can send you huge traffic, as well. Other feed assembling websites are also important for submitting product feeds, and they add backlink to your website.

15. Focus on Social Media:

Most of the social media sites gives nofollow links. Therefore  it is  important to focus only on those websites that allow dofollow links. Here are some of the social media websites to get backlinks: YouTube, Hub Pages, WordPress, RedditLinkedIn and many more. These are some of the most important ecommerce strategies for 2019. No doubt it will continue to grow in 2019. Therefore it is Important to observe the changes minutely in this arena because ecommerce world is going to get very competitive in coming time....

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Best flats to buy in Zirakpur near Chandigarh in 2019

18-January-2019, 9:43 am, Chandigarh

Want to Buy Flats in Zirakpur near Chandigarh – Below Top Builders can Help

Zirakpur- A fresh spot in real estate, is nowadays trading on top. And, it is emerging to be a standout amongst the most encouraging residential/commercial localities. Many real estate developers are launching lots of projects by keeping the needs of every person in mind. Zirakpur, situated in the foothills of the Shivalik range is bordered by Chandigarh, Panchkula and Mohali city from all sides. With the endeavor of IT Parks in Chandigarh, real estate demands have become greater than before in this area. Top property developers anticipate Zirakpur as a main attraction for the city. Are you planning to buy property or apartments in Zirakpur? If yes, then here is the list of top 4 real estate developers that are thriving in Zirakpur near Chandigarh.

NK Sharma Group

[caption id="attachment_595" align="aligncenter" width="300"]NK Sharma Group Zirakpur NK Sharma Group Zirakpur[/caption] NK Sarma Group is a standout amongst the most famous real estate companies in Zirakpur. The Group has built a reputation for itself on the bases of customer trust and quality products. The group started a business as a residential builder. With luxurious flats, garden flats and independent duplexes, the group offer an attention-grabbing lifestyle to their buyers. It has grown to have the most enhanced product in real estate comprising of world-class residential improvements, including apartments, flats, Duplex, and so on. So far, they’ve 7 delivered projects with 2 ongoing projects.

Ongoing Projects

NK Sharma Group is a name that stands for brilliancy, flexibility, superiority, and quality work in the real estate. Client Reviews: You can also check out the more client’s feedback here. To reach NK Sharma Group, you can email info@nksharmagroup.com or call them at +91-9569021000.  

GBP Group

[caption id="attachment_589" align="aligncenter" width="300"]GBP Builder Zirakpur GBP Builder Zirakpur[/caption] Over the 4 years of its journey, the group has developed as a prominent real estate company in Zirakpur. The group is known for their quality development for both residential as well as commercial property. Either you wish to buy apartments or commercial space you can reach to GBP group.

Ongoing Projects

GBP Group has so far 8 residential and 4 commercial ongoing projects. Take a look at some of the projects below:
  • GBP Eco Greens Floors
  • GBP Superia
  • GBP Eco Homes
  • GBP Crest
You can browse all the projects on their official website. It has created world-class structures and conveyed divine living experiences. The group is recognized for building the coliseum of group housing, shopping complexes, commercial centers, warehouses, and retailing centers. Reliability, transparency and quality are the significant beliefs of the group, which serves it as an edge over the others. It is one of the most trusted property developers as far as auspicious conveyances, maximum customer satisfaction, and clearness in pricing. GBP Group can be reached by email at sales@gbpgroup.in or you can also call at: +91- 7087978380.

SBP Group

[caption id="attachment_590" align="aligncenter" width="170"]SBP Group Zirakpur SBP Group Zirakpur[/caption] SBP Group experts in giving qualitative and quantitative solutions for real estate. It offers their services not only in Zirakpur, but all around Punjab, Himachal, Haryana, Chandigarh, Panchkula, and Mohali. The group made a key movement into developments of flats and mini-township. It offered an incredible nature of living space at exceptionally competitive prices. SBP Group is the prominent real estate players, who have delivered 7 projects to their buyers. Also, 3 are ongoing projects and 5 upcoming ones.

Ongoing Projects:

  • Ananda Towers
  • SBP Housing Park
  • SBP Homes 3
  • City of Dreams
The apartments are designed keeping customers’ point of view in mind. Their projects have a fully functional club and is stacked with ultra modern amenities and some extraordinary Modern Features. Get a healthy lifestyle, that makes you stand apart from your friends and relatives. SBP Group can be reached by email at info@sbpgroup.in or you can also call at: 91-0172 – 4972200.

Maya Estatz

[caption id="attachment_591" align="aligncenter" width="300"]Maya estataz zirakpur Maya estataz zirakpur[/caption] Maya Estatz is a 26 Year old organization and is Located at the heart of Zirakpur. Situated on Chandigarh-Ambala highway, it has a few successful residential projects, that have altered the modern ways of life. Their flats are well-designed, stylish, comfortable, Eco-friendly, and above all, their affordable outlook. The flats are made in such a way that they are near Chandigarh, Panchkula, the Chandigarh Airport and the Chandigarh Technology Park. Moreover, Roads are connected in a better way to clean and green living.

Ongoing Projects:

  • Maya Garden I
  • Maya Garden II
  • Maya Garden III
  • Maya Garden III EXT
  • Maya Garden City

Client Reviews:

You can check review of Maya Estatz here. These ongoing projects offer a large group of lavish courtesies that a home buyer wishes for. Maya Estatz have years of experience in real estate, meeting all the terms and conditions of customer satisfaction and desires of home buyers. Maya Estatz can be reached by email at sales@mayaestate.com or you can also call at: +918591003110. Conclusion: Thus, above mentioned are the top real estate developers that have made not only structures, but created a space where life inhales, joy increases, families come together with uniqueness.  ...

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How to use Image based SEO for marketing in 2019?

17-January-2019, 12:04 pm, Chandigarh

While 2018 saw content emerging from the shadow of SEO but 2019 seems to play a more significant role in SEO for Images. Images can procreate a lot of traffic from image based search engines. If you want more traffic to your website, you must learn how to optimize respective images to bring traffic. The usage of images with other media constituents, has always been a way to engross your visitors and seize their attention. Following certain tactics of Image optimization in 2019 like using quality images in your content will give your business the possibility to be more visible on social media, encouraging more involvement of visitors and click through to your website.

Past, Present and Future of Image Optimisation

[caption id="attachment_528" align="aligncenter" width="496"]Future of SEO for Images Image Based Marketing Past, Present and Future[/caption]

Peep into the Past

In this fast moving world, the benefit of including images within search results is important than before.In comparison to the content of the website image results are more
  • Easily seen,
  • Understood
  • and Clickable.
The Google President, Eric Schmidt, mentioned that google images search was born because of the craving to see Jennifer Lopez in her outlandish green Versace dress. Gradually the number of images indexed in google were increased:
  • 250 million images were indexed in 2001
  • In 2005 the result expanded to 1 billion.
  • By 2010, the index enlarged to 10 billion images.
  • In July 2010, the image search results were over one billion views a day.

Glance into Present (2019) for Image Optimisation

Factors to keep in mind for 2019:

1. Image Assets

Choose  persuasive images to maximize traffic to your website. Visuals are seen 60,000 times faster than text. Therefore to find the accurate image is always crucial. A meaningful image will always be help to give right information and convince your audience. For Example: If a company wants to advertise multiple sales in one image, he has to be clear, specific and impressive as in above picture. Basic factors affecting Optimisation of Image Assets There are two outstanding ways to store and manage your images: i)  One of the reasonable and best option for storing all your digital photos is on photo-centric image hosting websites like flicker.com, imageshack.com, photobucket.com etc.
  • Create Account
  • Upload images
  • Give relevant alt and title tags, loc, description
  • Select the creative common license
ii)  The second way is to Own the Image Gallery on website
  • Create a Gallery Page
  • Define Category in H1 Tag
  • Define Images in each category with title in h2 tag
  • Give relevant description to each image in <p> and alt & title tag.
  • Create the creative license code (4.0) and add to each image for copyrights

2. Add and Submit in GWT the image sitemap: 

Google crawl those images more efficiently whose sitemap is submitted in Google webmaster tool. Therefore in order to let search know about these images, you must put their location as well as different image assets while creating an image site map.

3. File Names:

It is better to optimise your image file names logically. If you're naming the image for your iphone 6 plus product page you should not name your image as mgs729942712.jpg. The accurate image file name is iphone-6-plus.jpg. The search engines not only crawl the text on your webpage, but they also look for the keywords within the file names of your images.

4. Alt Text:

The alt attribute gives SEO value to the images in your website. Providing appropriate alt tags to the images can help your website achieve better rankings in the search engines by giving appropriate and related keywords to the images. The reason behind giving alt attribute is search engines can’t read images. Therefore you need to use alt tags to help describe your image to search engines. So by not including alt attributes for each and every image on your website, you miss a big chance to be visible online.

5. File Size:

For example for the website Amazon.com if their pages slow down even by 1second they will definitely lose $1.6 billion a year . "Page Load Time" is one of the most important factor in determining ranking of respective page. The larger the file size of the images, longer it takes a webpage to load. If images on your website slowly drip down the screen and take over 10 seconds to load, you can bade prospective customer goodbye! It is always better to decrease the size of the image files on your webpage to speed up page load time. Many ecommerce websites may use thumbnails for their websites. Make thumbnail image size as small as possible.

6. Captions: 

The caption of the image is the text that is included in the image optimisation. The captions which are under images are read 200% times more than the body text. Therefore if we don't use them in a proper way, it means you are missing out on an opportunity to engage a large number of crucial readers.

7. How to get Copyright for your Images:

o   Register with the Electronic Copyright Office: ü  Complete the application ü  Pay the registration fee ü  Upload or submit the copies of the images being registered This is the best way of protecting rights for your images which help to protect and prevent other people from copying or using your image without your permission.

8. Image Optimization Tools for Compressing Images: 

There are several free online tools available to squeeze and optimize images. Below are several easy and user-friendly tools for making your web images as tiny in file size as possible.
  1. smush.it! is versatile tool for image optimisation. It is a tool that is available as a Firefox extension or as a simple web-based application  (hosted by Yahoo!) etc.
  2. PNGOUT is a robust image optimization tool which has set of choices so that you can easily optimise files compression to boost traffic via images.
  3. RIOT has tremendous facilities to gain traffic with images for your website. It supports inputs in JPG, PNG, and GIF files. It has the facility to take out image metadata for reduction of file bloat and it also has some image-editing service such as pan, zoom, and rotate..
  4. SuperPNG is a free tool for Windows and Mac OS users that optimizes your GIF images.
  5. Online Image Optimizer is another online tool for compressing your images etc.

9. Image Optimisation in Wordpress:

There are many wordpress plugins to optimise your website. But before hoping on plugins it is better to check other factors which are mentioned above to influence seo for image optimisation. Some of the wordpress plugins for image optimisation  are given below: o   EWWW Image Optimizer WordPress Plugin o   WP Smush.it WordPress Plugin o   SEO Friendly Images WordPress Plugin o   Imsanity WordPress Plugin o   PB Responsive Images WordPress Plugin o   Media File Renamer WordPress Plugin o   Hammy WordPress Plugin There are many options as far as WordPress image optimization plugins go. Choose one that suits your exact requirement. 

10. Reverse Image Search:

It is widely used in 2015 and holds promising future in the image optimisation search technology arena. Reverse image search engine technology takes an image file as input query and returns results related to the image. You can use a picture on your computer or anywhere as your search to find the images which are similar to it around the web. When you are doing a search using an image, at that time any images or URLs that you upload will be stored by Google. Google only uses these images and URLs to enhance your products and services.

Snoop into the Future of Image Optimisation 2019

The below given factors may impact either now or in future:
  • EXIF Image Metadata: According to Matts Cutt software engineer at Google said that Google was not yet exactly using image meta data. Exif data could be included into search results in the future. Besides, Cutts recommended “if you’re taking pictures, I would go ahead and embed that sort of information if it’s available within your camera.
  • Page Rank for product image search: In 2008, Google disclosed a paper named “PageRank for Product Image Search” that entrenched a way of computing a new image ranking factor. Precisely this method accumulates the images that are returned for a query and it recognizes the interest points within the images. It uses those interest points to provide resemblance between images and then ranks the image that has the maximum similar points as the highest.
There is no authentication saying this method has been triggered as a ranking factor, but hopefully it will be used in the future.
  • ImageNet Large-Scale Visual Recognition Challenge: The ImageNet large-scale visual recognition challenge is the biggest academic challenge in the world of computer. It happens every year to test the in depth understanding of the image, both in the sense of identifying the objects in images and tracing where they are. These technological growth will acknowledge even better understanding of image and the progress will directly affect Google products such as photo search, image search, YouTube and many more.
Google is definitely going to deepen its understanding of image optimisation technique  in 2019. Some of the above mentioned factors are going to get more advanced especially reverse image optimisation. We should be prepared for more aggressive competition in image optimisation arena....

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Road we knowingly Mis-take (Poem)

29-September-2018, 1:27 am, Chandigarh

What kind of people are we, We have a strong will but then we let it be. We know this is not the road we like to take But still knowingly we make this mistake. We have friends with dead soul We have empty laughters and hearts with hole. The words 'we are there for you' is so materialistic, That I have to confess I've become pessimistic!...

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Let Go!

07-November-2016, 6:52 am, Chandigarh

No wonder this is a very small phrase but it holds lot of weightage in life.  Since some last 2 months I'm a happy person and it is possible to these two magically words - Let Go! After lot of struggle, fights and endless daunting thoughts... now I handle stuff that always slammed my face.  And it happened when this stuff got so worse that there was no room for further discussions. That very time My soul told me let these things go. Kill the past and future, just be in present to enjoy NOW. Now which is beautiful and where I am great by myself. I found a great companion within myself. The solitude was encouraging and was helpful to take care of myself. 

Remember nothing change for always unless you keep putting efforts to maintain it. ~ Disha
...

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Words may lack!

21-August-2016, 6:05 pm, Chandigarh

 

Many a times we use so many words to explain our heart but have you ever noticed that these words actually kill your feelings...

Yes, Barthes (or Derrida) right understood the "Death of the Author" and for me ... I just understood that they meant words will always kill the intensity of feelings. When we frame words they are influenced by our environment i.e. ethics, how other will feel, our personality, our society, and many more elements which will surely change what ultimately comes out of your pen or mouth. Nobody apart from you will ever know what is going on inside your mind and heart unless you try to put them in words and words will always fail you... Relax keep calm and stop making people understand how you feel. Those who are for you will surely know themselves. Remember actions speaks louder than words! ~DSS  ...

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A confession by an Employer

28-February-2016, 6:07 am, Chandigarh

[caption id="attachment_306" align="aligncenter" width="1024"]Employers looking outside window Employers looking outside window...[/caption] Employer... Boss... are the names which are supposed to be hated for any reason . No matter how reasonable one is but their employees will surely find a reason to unlike them.... Today, I was sitting ideal and sipping a cup of coffee while a line of my another friend stroke my mind, he said "You do anything but the employees will never think of you ever when they get an alluring opportunity..." In my case, I argued with words but could not conquer the battle. That conversation forced me to write this blog as an confession how it feels to be an employer. An employer like us is someone whose world revolve around his employees they are worried about the health, workload, mental state, comfort, happiness, and anything that hits their employees life. We want to spread happiness and it's a great feeling to be able to provide employment to someone and give them the opportunity to earn a living. We care but we forget that their is only one bond here and that is monetary! The conversation with my friend started when I discussed how did that day pass... and how one employee of mine, with whom we stood in his thick and thin and many a times we gave money from our own pocket so that he can be out of the trouble, conveyed that he can will leave (not resign) the job... and reason was that he had recently got a hike. This is not this year but a tantrum of every year. Earlier we revised the scale in order to satisfy him as he was doing his duties very nicely. But this year the work quality has been deteriorating... that day the decision was firm! And then there was a long discussion of he encouraging co-worker to leave the job blah... blah...blah! Not going deep, into the many other incidences, this was an awakening slap on our face and a proof of my friend's words. But still somewhere in my heart I do not fully agree with my friend's quote, but yeah I cannot totally ignore it too.      ...

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Tail Gunner Exhausts on my Hyosung ST7

15-January-2016, 6:49 am, Chandigarh

Tail Gunner Exhausts on my Hyosung ST7

Finally installed the pair of Tail Gunner Exhasusts on my Hyosung ST7. Thanks to Shishir bro for all the help. Now finally, i can have the ride with a noise that everybody dream, with my club "Wheels That Fly".

Images of Tail Gunner Exhaust on ST7

[caption id="attachment_577" align="aligncenter" width="300"]Hyosung ST7 Tail Gunner Exhausts 2 Hyosung ST7 Tail Gunner Exhausts[/caption] [caption id="attachment_578" align="aligncenter" width="300"]Hyosung ST7 Tail Gunner Exhausts Hyosung ST7 Tail Gunner Exhausts[/caption]

Video of Tail Gunner Exhaust on Hyosung ST7

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An overview on successful Journey of Rand Fishkin

30-October-2015, 6:22 am, Chandigarh

History and Biography of Rand Fishkin

On asking Randy about getting recognized in public as a ‘celebrity’, he says, “Almost never, and even when it happens, it’s usually someone I know or have met, so that doesn't really count. I don't think it's fair to say I have "celebrity status, especially compared to all those "social media" experts who have 100K+ followers on Twitter.” Probably, you might also not have identified him by his name, but, what if I say, Mr. Rand Fishkin – Co-Founder and Former CEO, SEOMoz..?? Got him now?? SEOMoz is not a new name in the Digital world today and hence Rand Fishkin is a familiar face for all! “There is a great story behind every successful individual” and this saying fits well with the life of Rand Fishkin. Like every other great personality, Randy too covered the voyage through hardships, struggle and failures in his life.. But these letdowns never stopped him and he reached where he is today [caption id="attachment_520" align="aligncenter" width="769"]Rand fishkin SEO MOZ Rand fishkin SEO MOZ[/caption]

Rand Fishkin – His Tough Journey to Success!

Achieving success is not a game of a day or two. Even people who are highly successful have suffered a lot in getting all they have achieved today. When Randy along with his partner Gillian Muessig started working on MOZ, they had no idea about how to run a business. From venture capital to even the full form of MRR, they were completely blank. “You know, we just had no savviness at all about how to build revenue, how to get customers, keep them, how to maintain a financial model that had any hope of succeeding… We were just truly rank amateurs at this stuff.” What they knew was just the expenses needed to maintain the tools. “ All I knew was well, it cost us this much to maintain our tools, so we’d better get people paying us every month instead of a one time download, because it costs us money to keep it up. I had the most simplistic of thinking that you can imagine from a business perspective.” Although, today SEOmoz is the world’s biggest SEO platform, it gave a lot of pain to Randy during his entire journey. Rand literally struggled with depression while building Moz. His depression made him see everything around him with negative light as all his strategies and efforts for Moz were failing. The situation got worst when Moz lost $6m in 2013. It was a heartbreaking episode for Rand. Although, Rand is very jubilant in real life, during depression he started living in isolation, away from the limelight and even family and friends. When I was depressed, I really did not feel better after spending time with my friends and coworkers who were just like, “everything’s fine, Rand, look at these amazing thing you built. What are you complaining about? It’s going so well, so you had one misstep, it’s going to turn itself around. It’s not like you’re bleeding money, you didn’t have to fire anybody. What’s your problem, Rand? I hated that. HATED it. It just bugged the shit out of me. I’m having a visceral reaction just remembering that now“. What shattered Randy was the public response he received when Moz was in loss. “Folks were like, “yeah man, this is complete shit. I can’t believe we fucked this up, you fucked this up, it’s gotta get better, we’ve gotta improve it, we need to work on this, this is just terrible and I understand how badly you feel.”  But…… things really changed! Randy finally made efforts to fight his depression and come back. His supporters, friends and mentors who trusted him brought him back into action. “The thing that helped me the most was hanging out with friends and folks who either had depression before, or understood that anxiety and could commiserate. Honestly that was way more helpful, way more comforting than “everything will be all right.” People like Ben Ha (of The Cheezburger Network) who have been through struggle and depression, greatly inspired Rand. “I really liked spending time with him. I like spending time with him now, too, but it was just great to have that feeling of not being alone. Of not feeling like “the rest of you are crazy, why can’t you see this terrible thing for what it is?” And finally, his depression began to fade with a silly event that he had. “The moment of change happened after a doctor’s visit, in a very weird, inexplicable way. A few months prior to the doctor’s visit, I had tried a chocolate truffle laced with THC (don’t panic, personal Marijuana use is legal in Washington State). I’ve had sciatica in my left leg for years. For 6 hours after I tried the pot truffle, I felt horrible – crazy paranoid and high and awful. Then, for the next 3 days, my leg didn’t hurt at all for the first time in six years. I told my doctor about this, and she said “the funny thing is, Marijuana doesn’t have any pain-killing properties. It just lessens tension, anxiety, and stress for some people.” Moment of epiphany! My pain is tied to anxiety and stress (probably) and since I’m not particularly excited about trying pot truffles again after those first 6 hours of hell, I need to work on those things in order to fix my leg. And not just my leg, There’s likely all sorts of maladies, mental and physical, that I might suffer in years ahead if I can’t get this under control. That night, I felt different. I looked at our daily numbers email in the morning, and I didn’t come up with some reason in my head why they were bad even though they looked good. “

The Bottom Line

Despite of having specific goals in life, we tend to fail often. This is because it’s not difficult to set goals; it’s difficult to fulfill them. People get into depression because they fear failure and loss, just like Randy. He was so much moved by the continuous losses that he got clutched in despair and heart-break. But, that one event, though weird, changed Randy’s life, bringing him back in his pace and getting him the position he earned today. It’s only a momentous impact that can shake and wake you! Don’t fear failures. They are the stepping stones to success. The more you fail, the more you learn and the better you achieve. Try to learn from your pain. Just think, what are those things that can ease your pain and anxiety and you’ll find several things around. And as said, Big things come in small packets…. Your journey of endless failures and little gains… though may take time… but definitely will lead you to your ultimate goal. Hope this story would inspire you in life! Learn more about Rand Fishkin and get inspired from his failures at http://www.geekwire.com/2014/moz-rand-fishkin/ And, if you’re into SEO marketing and seeking ways to learn the tactics, follow Rand Fishkin at  http://www.rosshudgens.com/rand-fishkins-personal-blog/

An infographic on the timeline of Rand Fishkin Success

infographic rand fishkin history...

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Best Rated Television Series of all Time

22-June-2015, 12:59 pm, Chandigarh

Below i have shared the list of top 3 television series, I do believe are one of the finest when it comes to watch television and keeps you glued to it. However, opinions may differ according to choices and i would be more than happy if you can share your thoughts in the comment section as well. My choices are towards crime, thriller, horror and action genre so below list is a compilation from the thoughts directing to the same. 1. Prison Break - [caption id="attachment_553" align="aligncenter" width="300"]Prison break Prison break[/caption] One of the best television series when it comes to action, thriller and suspense. The story revolves around "Michael Scofield" a brilliant civil engineer who is desperate to free his older brother "Lincoln Burrows" from the schakles of law and prison. The first season one of my best is just awesome! The way Scofield plans a prison escape, his story in prison with other inmates is just great. The suspense and adrenaline rush is such that you will just want to finish the entire season by watching it 24/7 and believe me i have seen around 45 minutes of 10 episodes without break. The 2nd and 3rd season carries with the same momentum, the killings, the time in other prisons and Scofield prison break from SONA - a cruel jail in Panama just keep you to the end of your seat. Not to mention the acting of the characters is just outstanding from small time-plays to large time-plays each character just make this television series more and more interesting. However, there is a small drawback season 4 is little boring and cannot be compared as such to the chill in spine that the other season creates. Despite that, it is one of the best television series that you will come across. More Information on Prison Break: Wikipedia Trailer of Prison Break: Check Rating of Prison Break: IMDb Some common FAQ's about Prison Break:

  • how many seasons of prison break - There are in total four seasons of Prison Break.
  • prison break season 5 release date - The season 5 for prison break will not be coming.
  • does sarah die in prison break? - No, Sarah does not die in Prison Break, she is seen at the end of the series with flowers on Michael's grave.
2. The Walking Dead - [caption id="attachment_555" align="aligncenter" width="300"]the walking dead The walking dead[/caption] Well do you like zombie movies, are you a resident evil fan? If you are, then you are certainly going to like this horror television series. The series is still moving on and revolves around a story and journey of sheriff "Rick Grimes". All the seasons are equally good and keep your spirits high. The characters are engaging in each season and my favourite one is "Daryl Dixon". I was so much carried away by the series that i also brought its PS3 Edition and played the whole game as well. Whether you talk about "The Governor/Phillip Blake" gruesome character or Glenn Rhee innocent face and love story, each phase has its own beautiful side. The human flesh eating people at "Terminus" concept is also really well laid out. Talking about zombies, they look real and are terrifying. Looking forward to see the next season and lets see what new it brings and if it holds to the expectations and anticipation that another seasons have created. More Information on The Walking Dead: Wikipedia Trailer of The Walking Dead: Check Rating of TheWalking Dead: IMDb 3. Breaking Bad - [caption id="attachment_559" align="aligncenter" width="300"]Breaking Bad Breaking Bad[/caption]   Totally unique concept, entirely different from the other two series, "Breaking Bad" is as best as it gets. An intelligent chemistry professor "Walter White" creating drugs to save the future of his family as he is suffering from deadly disease of cancer, a lunatic student "Jesse Pinkman" selling drugs for him, introduction to cruel mafia lord kings and all twists and turns makes "Breaking Bad" one of the best in its class. The above two characters just bring so much life to the series that you almost say "WOW" after watching each single episode. I personally also like the funny character of "Hank Schrader" who plays as brother-in-law of "Walter White" and is the Top cop of the region where both Walter and Jesse start their drug racket. Each and every drug deal has some new twist attached to it which makes each season so good to watch. My favourite was "Tuco Salamanca" the psychopathic Mexican drug lord and the second season contains best of my breaking bad episodes. However, Walter hired lawyer Saul Goodman is also fantastic who later connects him with the private investigator and fixer Mike Ehrmantraut and in turn Mike's employer, drug kingpin Gus Fring. More Information on Breaking Bad: Wikipedia Trailer of Breaking Bad: Check Rating of Breaking Bad: IMDb Some common FAQ's about Breaking Bad:
  1. Is breaking bad season 6 happening or is there any episode 1 of season 6? - The answer is "NO". There was a major hoax that said that the season will be coming but unfortunately there is no such episode that has aired.
  2. how many seasons of breaking bad are there? - There are total 5 seasons of breaking bad aired on the television network till now.
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How to optimize videos for your business on you-tube in 2016

20-June-2015, 10:40 am, Chandigarh

In my 10 years long career, I have read lot of books and certainly Sean V BradleyGoogleopoly book I recently bought was one of the good buys that helped in writing and practicing this strategy for video optimization. Especially, the video optimization chapter was the best one, though a basic start but the examples are good enough to keep you glued to the book and I have been using the same in my small 40 people digital marketing company for enhancing their skills as well. You can see the short video below as an example I used in my company:   To be honest, not only the book, video and the PDF will help you get business from you-tube. They are just basic set ups that are necessary to get the best out of your video optimization campaigns. You will need to have a perfect strategy in-place i.e. an astounding idea, perfect study of your target audience, paid campaign if required and an innovative mind on how to produce share and likes for your video, in simple words, “to make it viral you need to be creative”.

Try out for Results of Video SEO in 30 days:

Example 1 for Video Optimization:

I had done video optimization 3 years back and was able to rank most of the videos for New York based handyman client and honestly speaking, things have changed a lot since then, the way Google rank videos now is a way different then it ranked 3 years back. So for 2015, What can be the right strategy? What I Feel -

Well till you are not in the playground yourself and you do not have the right stats, you just can’t predict things.

Following that idea in my mind, I have started trying the same as below myself: I created a video for one of my client. “Apixel.com.sgTime Tenure till now: 30 Days

Video Created and Used:

 

Targets to Achieve for the Video Optimization Campaign:

  1. To rank “IT Support and IT Services Singapore”  phrasal keyword on Google.com.sg on search engine in Organic and Video Tabs.
  2. To rank “IT Support Singapore” for an exact match keyword on Google.com.sg on search engine in Organic and Video Tabs.
  3. Another target is to rank the video for “Brand Searches” i.e. “Apixel IT Support” keyword on top 5 positions.
Note: Keyword selection is done, according to analytical stats and SEM Rush tool. Note: We already rank on TOP 1st page for Organic and Local rankings for the client on the keywords so now the main JOB is to rank the video in Top 100 and then in Top 10.

Results Achieved so Far for the Video Optimization Campaign:

  • Brand Keyword “Apixel IT Support” – Top 5 positions - Achieved
[caption id="attachment_497" align="aligncenter" width="646"]Video Optimization Example for Brands 2015 Video Optimization Example for Brands in 2015[/caption]
  • IT Support Singapore -  1st Position on Video Tabs - Achieved and 116th Position on Organic Ranking – In Progress
[caption id="attachment_498" align="aligncenter" width="300"]How to Optimize Videos in 2015 How to Optimize Videos in 2015[/caption]
  • IT Support and Services Singapore -  2nd Position on Video Tab Rank - Achieved and 120th Position for Organic Ranking – In Progress
So, the best part is that with-in 30-45 days of small part of optimization gave me some effective results. I cannot share the traffic data of my clients but can give you an idea that my Google analytical goal triggered results. Moving ahead, I will be updating the results for the same by further optimization every month. If anyone followed the same strategy and have better ideas please share your comments below.

 Example 2:

Client: CotyTech.com Challenge: To rank and optimize current videos for keyword "Apple Monitor Mounts" Results: [caption id="attachment_507" align="aligncenter" width="203"]Video SEO Results Video SEO Results 2[/caption]  ...

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Top 5 Taxi Services from Chandigarh to New Delhi

03-April-2015, 7:32 am, Chandigarh

Planning a vacation, or a business event, conference or any other travel or trip is not difficult as finding a means of transportation, which is not only affordable, but comfy and safe as well. The problem becomes intricate when you get numerous options in the market with their various alluring offers. If you have planned your visit from Chandigarh to New Delhi, here we have listed the top 5 car rental services in Chandigarh for your convenience. 1. Jhazz Travels: If you are fond of travelling in a luxurious fashion, this is the choice for you! Jhazz Travels offers you the most lavishing cars and coaches on rentals. You can find here brand new cars including BMW, Audis, Mercedes, Honda CRV, Pajero, Montero and many more. Jhazz Travels are the market’s No. 1 leader in event transportation management.  They are best suited for large and small corporate and hotel sector events. All the cars are fully equipped with tissue papers, mineral water, and daily newspaper/magazine. Jhajj Travels Chandigarh Besides many pros, a major drawback one will find here is that the Jazz Travels is not suitable for those who want to travel for unofficial reasons like family tour or vacatons. Also, offering lucrative services demand heavy rental charges which are not afforded by everyone. 2. Gurdial Taxi Services:  Cozy, safe, highly luxurious, trustable and affordable- these words are enough to describe the Gurdial Taxi Services. Eminent in Chandigarh for providing world class services, GTS is the oldest and the largest taxi providers in Northern India. GTS has professionally qualified and trained staff and offers modern and luxurious fleet of more than 100 vehicles. Gurdial Taxi Services Chandigarh Moreover, they guarantee an enjoyable, timely, joyous and a hassle free taxi /cab travel under their courteous chauffeur having detailed knowledge of place and route. GTS s the only car rental company to offer 100% least price guarantee. GTS is 100% reliable and trustworthy. They are highly secure as every car is equipped with GPS  facility. They offer very reasonable packages for nationwide locations. The cool part is that they also offer you a Friendly cancellation policy, in case you want to cancel your trip. GTS is a highly customer focused company. GTS offers car rentals for various purposes like cars for holiday packages, for corporates, for families, for pilgrimages, for weddings, and even for local fleets. GTS provides a complete pick-and-drop facility keeping in mind the safety of their customers and even provides One-way Deals at almost half rates, unlike any other car rental providers.  Suitable for all the sections of societies, Gurdial Taxi Services are the best. So, if you want to travel anywhere from Chandigarh, New Delhi, make GTS your choice 3. Tara Brothers: Tara Brothers is a reputed Car and Coach rental agency operating in Chandigarh. It is an independent Rental company which can be relied upon to handle your transportation needs timely, on budget and with the finest of service. It maintains a large fleet of new and contemporary Cars and Coaches with a trained team of well-behaved and uniformed chauffeurs. Tara Brothers Chandigarh Tara Brothers is a service provider for A-Class Hotels, blue-chip corporates and, visiting dignitaries in Chandigarh. Whether you are planning a Wedding Function or you need a transportation requirement for corporate events and conferences or any occasion which requires 'Personalized Road Transport Service', Tara Brother can offer you the best vehicles and decent drivers at the best possible rates. Unfortunately, Tara Brothers is not a right option for people who want to travel local or for those who want car rentals for family holidays and tours, etc 4. Nanuan Travels: Nanuan Tours & Travels Cab offers reliable Taxi Service to meet the transportation needs of visitors, corporate clients as well as the residents. Their service area covers alomost the entire Northern India.  They offer a dependable service for airport shuttle, transportation to medical visits, sightseeing tours, social visits or shopping and corporate accounts to manage the corporate transportation needs. The drivers are highly professional and independent business persons in the industry. All the packages are under your budget. naunan travels chandigarh However, with Nanuan Travels, you’ll miss the Luxurious fleets as they do not offer highly luxurious cars like Audi, Benz, etc. 5. Avtar Travels: Avtar Travels strives to satisfy every renter's need and ensure a stress-free Car / Coach rental experience. They offer their services with honesty, trust and professionalism.  The staff and a cohesive team are well experienced in dealing with the foreign and domestic market. They have a fleet of 100 Cars including TOYOTA CAMARY , TOYOTA FORTUNER , TOYOTA COROLLA ,TOYOTA ALTIS, HONDA CITY ,TOYOTA INNOVA, TOYOTA ITOS SWIFT DzIRE ,INDIGO & ETC. A major drawback is that you won’t get highly luxurious fleets here, like Benz, Audi, etc. Avtar Travels are suitable for family trips, pilgrimages, vacations, and not for the corporate and business events. Select the one that fits to your requirements the best!...

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Top 3 Famous Dietitians in Panchkula

01-April-2015, 10:25 am, Chandigarh

A healthy diet is a way to long life.

Obviously, it has become necessary to maintain a healthy lifestyle in this fast-paced life, where every individual is running behind substantial pleasures. A healthy lifestyle means a healthy routine, including regular exercise and a balanced diet. But, what exactly is a balanced diet, what is a healthy routine, what should you eat and what not? Apparently, we all have quite a little idea about a healthy lifestyle, but still it is important to consult an experienced dietician before planning a healthy routine for you and your family. Here are the top 3 best and popular dieticians in Panchkula who can guide you better on how to adopt a balanced diet and live healthy. Have a look: 1. Dr. Madhu Sharma - [caption id="attachment_548" align="aligncenter" width="300"]dietician panchkula madhu sharma Dt. Madhu Sharma[/caption] With a rich experience of more than 3 decades of service at the Post Graduate Institute of Medical Education and Research in Chandigarh, Dr. Madhu Sharma is a talented, expert and registered dietician. Qualified with a diploma in Dietetics and a post graduate in Foods and Nutrition (M.Sc) from Hyderabad and Delhi, she is now serving people at several clinics and hospitals, along with an independent set up with the name of ‘Diet for life’.
  • Dt. Madhu is keen to provide practical and sustainable services for life, thereby making ‘quality, not quantity’ the motto of her work.
  • She is the best in her areas of interest- obesity, child nutrition and associated nutritional aspects, gastric and liver disorders.
  • She can also guide you well about awareness on Lifestyle Diseases comprising common problems of diabetes, both in adults and children, cardiac and hypertension in the population.
  • Her contribution in the public health also includes her 3 publishings based on Paediatric Nutrition which deal with varied aspects of nutrition in health and disease in children.
  • Besides these achievements and contributions, she is a permanent Member of the Indian Dietetic Association, (Vice President of the Chandigarh Chapter), Nutrition Society of India, the Indian Society of Parenteral, World Congress of Nutrition and Enteral Nutrition.
Through her independent setup ‘Diet-for-life’, she offers dietary management advices in the areas of cardiac diseases and hypertension, liver and kidney diseases, weight management (Obesity and underweight), general lifestyle guidelines, pediatric and diabetes.
  • Whether you live in Panchkula, Chandigarh, Mohali or any other part of the world, she is there to guide you.
  • All her services are available at very affordable prices, varying upon your goals and objectives.
To reach her, you can email @madhusharma15@gmail.com or call her at +91-9872001679. For further information, visit her website or check her reviews on Google. 2. Dt. Sheela Seherawat (Nupur Clinic Sector 17, panchkula): A Weight loss & Wellness Specialists and anti ageing specialist, Dt. Sheela is the mentor and a founder dietician of Diet Clinic Health Care Pvt. Ltd. and has won several awards in her field. Dt. Sheela is a certified dietitian, graduated with honors. She is a native of Haryana and has established a private dietician practice in India in the year 2006. 
  • A constant motivation, belief and a positive approach towards having a healthy diet is her key to success.
  • You can achieve good health with the expert advice from dietician Sheela Seherawat as her diet programs are designed in a scientific manner with a practical approach to suit everyone.
  • She runs an independent setup run by Dr Nupur at a Clinic in Sector-17, Panchkula.
  • She has introduced her special menu plans and is a registered dietitian with IDA, to have her own, line of customized diet plans.
  • She offers various dietary packages like Diet Consultations, Therapeutic Diets and weight loss programs. But, these packages are available at quite a high rate.
To book your appointment, call @+918010888222 or visit her clinic ‘Nupur Clinic in Sector 17, Panchkula.  You can also visit her online @ http://www.dietclinic.in/
  1. Dt. Shreya: She is not mere a dietician, rather, she is your ‘diet cook’. Dietician Shreya has done her Post Graduation in Nutrition & Dietetics and thereafter, completed  her internship from PGIMER Hospital Chandigarh. She has also completed her Post Graduation Diploma in Physiotherapy and Nutrition. She has worked as a Clinical Nutritionist in Fortis Hospital. Today, she is running her own clinic with the aim of providing good health systems to her clients with a simple philosophy of ‘Helping people to lose weight with positive lifestyle changes’.
  • Dt. Shreya believes that the solution for any disease is not just to give a therapeutic diet just on a piece of paper.
  • She has initiated and named ‘Diet on Wheels’ where they and her team provides ‘Diet Tiffins’ to those who enroll with them.
  • Her Diet packages include detoxification diets, meta diets, model’s diet, blood pressure diet, etc. Here, this may not convince you as not everyone finds it comfortable with the diets package they provide. Also, these packages are not affordable for everyone.
Reach Dt. Shreya for consultation @ http://dietitianshreya.com/or visit her clinic in sector 14- Panchkula...

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26 best things from the 90s that will bring smile to your face

15-February-2015, 8:44 am, Chandigarh

No matter how successful you may have become in your late twenties and early thirties, but that childhood in the 90s is something that you will always long for. Being a kid in the 90s was fun; it was more than Android and iOS. Playing pittu was favorite pastimes in recess during school hours, while playing cricket or chatting with friends over a game of carom board was the hide out from studies back home. If you are a 90's Indian Kid, here are twenty-five things that will make you smile and feel nostalgic all the way. 1. Parle-G was a staple diet. It was the first thing you had with a glass of milk, and carried to school. parle g glucose biscuits2. Nothing like the refreshing smell of Nutties! Though, opening its tin foil inside the main box was always a task. cadburys nutties   3. A vital part of your school bag arsenal, the Milton water bottles always played a handy role in fights too. https://vardish.com/wp-content/uploads/2015/02/Milton school water bottles   4. We called them PT shoes, aka White Fleet Shoes. When they got dirty, you could get them shinning again with chalk. White PT Shoes   5. You’d wait all through the primary days to be able to write with a Reynolds ball pen. And how smooth was it! reynolds pen 6. Popsicles (pipes with flavored ice) was mandatory after school. Cola was my favorite – yours? cola   7. Those breathtaking stories in the Reader’s Digest are still fresh in the mind. readers digest 8. You’d be marked the geek of the class if you walked in with a floppy disk in your hand. floopy disks  9. The red and black Natraj pencils, and the lovey ad – "Yeh laga sixer, Natraj fir champion." nataraj pencils  10. Mango frooti, Fresh and juicy! That flavor was just so purely fruity. Mango Frooti  11. Probably all of us had gotten immune listening to ad - "Washing powder Nirma, Washing powder Nirma, Doodh si safedi, Nirma se aayi." washing powder nirma   12. Available in Red, green, blue orange, and other colors of the rainbow, Parle Poppins was the candy to go to. poppins 13. The sweet chalky cigarette were our way to imitate our adults. The cigarettes were white with a reddish tip. Sweet cigarettes 14. We were obsessed with Mario and contra. Two video games that were our bread and butter in computer labs. mario contra   15. The Gold Spot carbonated soft drink that Coke and Pepsi drinkers wouldn’t have even heard of. Gold Spot   16. The non-dust eraser rubbed it clean and also left no dust. It was such a delight! NON DUST ERASER 17. Being in the game parlour, playing Road Fighter Game by inserting a rupee in the ‘insert coin’ slot of the arcade machine. road fighter   18. Playing Audio Cassettes  with favorite songs on the Walkman was everyone’s favorite thing. audio cassettes   19. You’d spend all your vacations covering your books and notebooks with brown covers and sticking these name stickers on them. labels for books   20. GI*JOE toys were your personal army. You’d fight endless battles and win every time you played with that bad guy. Gi-joe   21. Crazy balls were really crazy and we were crazier trying to bounce them off the walls in a closed room. I’ve bruised my eyes many times doing it. crazy balls   22. These lead replaceable pencils were just so good to write with. But if you missed one of these replaceable leads you were doomed. lead pencils 23. Fiddling with the TV antenna on rooftop and shouting to confirm the display clarity was something everyone couldn’t do to perfection. tv antenna 24. There were other games and then there were these glass marbles (Bante). Glass marbles Bante  25. Kodak camera with film rolls. You had to be extra sure before clicking a picture since what you clicked could only be seen when the roll was developed. kodak camera reel 26. Who can forget Karur Singh of Chandar Kanta  and his favourite dialogue Yakku!! karur singh...

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This creepy tarantula tattoo will scare off arachnophobes out there

29-January-2015, 4:10 pm, Chandigarh

Creepy Tarantula Tattoo Spider is an intriguing predator known for weaving complex webs and immense patience while awaiting their prey. Many people across the globe get their bodies inked with spider tattoos for its symbolic meaning for creativity, patience and wisdom. Likewise, the tarantula tattoo on leg also symbolizes the same. Although, it is the creepiest tattoo to scare of any arachnophobe, but clearly shows the wearer’s love towards eight-legged invertebrates. Tattoo artist Tamas Dikac from Hungary has inked this incredible tattoo design on the person’s leg. I am really amazed by this realistic tattoo design that seems as if the creepy crawler is waiting patiently to attack its prey any moment. I wonder how the person’s friends who are scared of spiders react after seeing this unusual creature on his leg. Moreover, the beautiful detailing of the tattoo represents the artist’s fine talent to bring life into his unusual skin art. Spare a thought about this eerie tattoo design....

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Understanding Google Freebase and Optimizing it for your brand

14-January-2015, 12:35 pm, Chandigarh

'With great power, comes great responsibility’ – this quote seems perfectly suited for Google. The search engine giant has outshined all players in the race by a significant margin by continuously providing unprecedented services. Google keeps on incorporating new features to better a user’s search experience so that they can get access to more useful and appropriate data in the least possible time. Google’s Freebase acquisition is one step in this direction that allows people to access relevant and commonly available information more effectively. This is why a small module with a summary immediately appears on the R.H.S. of the search result page when you search for a person, place or thing. Freebase is a collaborative graph database for structuring knowledge of people looking for information about a particular person, thing or place on the internet. This ingenious open-source, shared database is the brain-child of San Francisco-based startup Metaweb Technologies, Inc. The company was founded by Robert Cook and Danny Hillis in 2005, and is now an integral part of Google since 2010. Google Freebase Example It’s a community-curated database of more than 12 million well-known objects including movies, books, TV shows, locations, etc., which combines structured and unstructured data, maintains the association between them and finally uses it to show Google search results based on both kinds of data. Being an open-source platform, it is available free for use by developers and encourages other companies and users to contribute to enhance its knowledge base of metadata.

How to add your brand/business to Freebase

Freebase swings into action as soon as you enter a search query, and it collects information from various reliable sources such as, Wikipedia and displays it as Knowledge Graph. If you are the owner of a company and want information about your company/brand to appear on the Knowledge Graph, follow the steps I’ve listed below and see how using Freebase the search engine giant provides better and more contextual results for your brand. freebase for brands Step 1Get a Google account As the Freebase is a Google company, it prefers you sing into it with a Gmail account. If you already have a Google account, then you can directly jump to the sign in/sign up button on the website and register. Step 2 – Brand listing If you have a Wikipedia page for your brand, possibility of your brand already being listed on the Freebase is high, since (already mentioned above) it uses information from reliable sources. If you’re not on Wikipedia, then don’t worry, there are numerous topics listed under Domain bar to choose from using which you can describe your brand easily. After clicking on a category listed under the ‘Domain,’ you will see various types. Choose one that suites your business and proceed to create a topic for it. Clicking the button will activate the ‘gear icon menu’ on the R.H.S of the top bar. Enter the name of your brand and click ‘Create.’ Step 3- Business info Your business has been listed on the Freebase successfully. Now you need to enter more details about your brand. For that you need to add new value listed under the ‘Topic’ module. You can further edit (add or remove) the information by making changes in the ‘Add Type.’ Enter the type of your brand, business or services you offer. ‘Assert this type’ Freebase pop-up will appear on your screen. Click ‘yes’ to continue. Step 4 – Enriching your entities Other important information you need to update for your brand is the logo, general overview, establishment date, name of the founding member(s), business headquarter, official webpage, social media links, etc. And, this is how search result for your brand Freebase will show to a user. Apple Knowledge Graph Why Freebase? That’s all you need to get listed on the Google’s Freebase. But, one question that might be making high tides in your mind is ‘why you need to list your brand on Freebase.’ Okay, here I will try and acquaint you with the answer - Brand image We know the fact that having additional information and multimedia about your brand makes you look more reputable in the eyes of the users searching for your brand on the internet. Free Ad space This is the best advertisement spot Google offers to the brands. If you are right with the process of adding your brand to the Freebase, you are going to get almost half of Google’s search result page (SERP) for free. Sustainability Given that Google keeps enhancing its search algorithm, new updates keep coming in at any point in time impacting search engine rankings for your brand. However, the visual elements Freebase offers with the help of Knowledge Graph can help you stay connected to your potential customers. Here-in the article, I have tried to familiarize you with Freebase, and how you as a business can use it for your advantage. In case there is something that keeps you begging for more, leave a comment and I will respond to your query. However, on the basis of a recent (official) report surfaced on the Freebase’s Google Plus page, Google is planning to shut down Freebase, but will continue to offer access to Knowledge Graph.

What concerns will it raise?

Following this move, Google will integrate huge Freebase database into Wikimedia Foundations’ Wikidata and the project will be shut down as a standalone entity in mid-2015. Freebase will become read-only on March 31st,2015 and a new API for entity search powered by Google's Knowledge Graph will be introduced. By the end of June 2015, the Freebase website and APIs will be closed and the final dump of Freebase data, which is offered under a Creative Commons Attribution License, will be released. This, for sure, is the gentlest retirement of the service ever done by Google, and it would be too early to be judgmental about the decision as one API takes a backseat, and another is ready to enter the service. But, my biggest concern, as a digital marketing expert, is how accurately the data will get updated and transferred from one platform to another. Will the same volunteers work in the Wikipedia community? What would be its impact on Knowledge Graph, good or bad? If you are also concerned about the change, then leave your feedback in the comment section below. Other useful links: http://googleresearch.blogspot.in/2013/07/11-billion-clues-in-800-million.html http://image.slidesharecdn.com/semanticweb-1232933866662648-2/95/apis-freebase-and-the-collaborative-semantic-web-25-728.jpg?cb=1236104253 http://www.kahenadigital.com/wp-content/uploads/2014/04/Understanding-KG-Colors-w-logo.png...

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Is it a handle or an illusionary tattoo design on arm?

06-January-2015, 7:28 pm, Chandigarh

Is it a handle or an illusionary tattoo design on arm? Well, don’t be confused this one is an astonishing tattoo design that seems like you could grab the swirling handle-like pattern on the customer- Paddy Buckley’s arm. It is an interesting tattoo design that certainly makes viewers take a second look due to its unusual optical illusion. This impressive skin art is inked by tattoo artist Paul O'Rourke from Allstar Ink in Limerick, Ireland. The tattoo is so intriguing that it has become an Internet hit and many online visitors are praising this unusual creation. According to O’Rourke, the tattoo design was quite challenging but fun at the same time. I totally loved the twisted pattern of this delusional tattoo; but wonder how the client deals with people wanting to poke his arm to clear their visionary doubts?...

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A Memorable Trip to Manali in 2014

05-January-2015, 10:14 am, Chandigarh

The year 2014 had been a remarkable year with full of fun with friends, colleagues and family. It has been a splendid journey and would hope to make it even more magnificent in 2015. One of such moments were collaborated by and Amazing journey we had in July to Manali, some pics and highlights shared below: The Manali Trip Kunal Sir and Varun The Manali Trip in July with Disha, Kunal Sir and Sherry was an amazing and memorable trip. The trip started with a Bang with chocolate biscuits and ended at The Willow Cafe in Chandigarh with a superb coffee. The main highlights were the:

  • The Coffee shop near Naggar Castle - An amazing coffee shop with great taste of coffee and vast collection of delicious cakes.
Cafe near naggar manali
  • The Italian Restaurant in Naggar - Nightingale - Lovely dinner at the Italian Restaurant down the lane from Naggar Castle, Had pizza and pasta especially cooked for the newly wed Sherry and Kunal Sir with a bottle of Champagne.
Nightingale-Naggar
  • Dharma Thakkur - The Facebook Addict residing with a small shop at top of the ZANA Falls - With cold Beer from the middle of the falls, hot maggi served and with Laal chawal and Lingdu sabzai a special recipe :) was Kunal sir and disha's favorite. Dharma Thakkur, who can forget the chap, a Facebook Fan with a Facebook profile, who says that internet and Facebook has not reached the end chores of India.
Dharma Thankur Zana Falls

"Say Hi to Dharma Thakkur"

Zana-Falls

"In The middle of ZANA Falls"

Trekking-Manali

"Ready for Trekking - Near Zana Falls"

Trekking Manali

"Setting up the tent near ZANA Falls ;-)"

  • The Ghost House near Disha's Masi house - The wrong turn that took right at the door step of a spooky haunted house, we explored and nobody came to answer until we heard strange noises and had to run back to the car.
Ghost in Manali photo 2

"And who can forget the lovely dinner at her place"

  • Kunal sir Car that supported us throughout the trip From Chandigarh to Manali to Manikaran and back to chandigarh
Kunal sir car
  • Journey to Anjani Mahadev and Horse riding near Solang Valley. A 1 hour riding from Solang to Anjani Mahadev was a adventurous experience. With broken bridges, cold fast flowing river to shattered roads, it was a great trek.
horse riding angani mahadev

"Starting of the Journey to Anjani Mahadev from Solang"

Enjoying Falls Anjani Mahadev

"At Anjani Mahadev Falls"

Anjani Mahadev

"Enjoying Cold Fast Flowing River at Anjani Mahadev"

  • Stay at the Morpheus cottages near Raison - The river Side cottages was just a icing needed on the delicious trip :) of the last day. Small but luxurious cottages with a breakfast of Makkhan and Pranthas was great indeed.
Morpheus Raison Review
  • Kunal Sir and Me, were again put to work with "Kunal sir had to catch trout fish" and i had to do marketing for Himachal Government at Naggar falls to sell there shawls :) - Was a Gala Time!!
Kunal-Sir-Trout-Fish

"Kunal Sir and the trout fish Catch"

Marketing-Naggar-Castle"Marketing is in Blood :)"

...

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How to use Wikipedia for SEO and Link Creation

03-December-2014, 12:34 pm, Chandigarh

Wikipedia SEO

Image Credithttp://whiteboardcreations.com/wp-content/uploads/2014/06/wikipedia-seo.gif

A lot of us out there in the SEO world are often wondering whether or not is it correct to use Wikipedia for SEO purpose. If you ask me, my answer will always be – yes! Wikipedia undoubtedly is amidst the most visited websites on the internet. Its importance as an authority website is unparalleled. At this point it is really worth pondering how many times Wikipedia shows up in the first three or four search results on Google. It provides unbiased and near correct information to millions of visitors every day. Wikipedia is therefore a major online traffic source, which is waiting to be used for their advantage by SEO experts. Using Wikipedia for SEO is not as easy as it may seem, you cannot just jump over to Wikipedia and check how many times you can stuff in your links in different articles. Yes, Wikipedia is one of the finest and most effective link building sources out there, but before you can use Wikipedia to your advantage, there are many things that you need to keep in mind.
  • Wikipedia is basically a non-profit organization, so it doesn’t work for financial gains. Its primary objective is to provide readers with unbiased, neutral and accurate information. Studies have revealed, information on Wikipedia is nearly as accurate as Encyclopedia or Britannica and that there are billions of users on the website. The stats are good to suggest Wikipedia as an online information giant
  • Wikipedia doesn’t give out any link juice; all the links on Wikipedia are “nofollow”
  • Wikipedia does not want you to add links with which you are personally associated with you in any way
  • Wikipedia can add your site to spam list if links to your website are continuously added to articles on Wikipedia

 Wikipedia SEO Strategy

Image Credit: http://www.mashinie.com/wp-content/uploads/2014/04/670x500xSmartly-Interlink-Posts.png.pagespeed.ic.KJhUCsJsiD.jpg

How can you use Wikipedia for your SEO advantage?

Basically put, Wikipedia backlink will not add value to your site. But yes, you can still gain with exposure and keyword ranking. Most Internet Marketing experts, like myself thus suggest:

"Value is not really the question, it’s how you get your links on Wikipedia pages to benefit from other things."

When it comes to ranking for a specific keyword, your website may not rank well for it, but your Wikipedia page with a link for the keyword will be able to rank fairly high. This does not mean you start creating Wikipedia page for every keyword, it is only beneficial if it happens organically. The main focus of an SEO professional should be to add content, and not links. Links should be secondary to content, especially when you’re dealing with Wikipedia.
  • The content you upload on Wikipedia should be unbiased and completely accurate.
  • Start by editing few related articles and then move to the target article.
  • When adding links, be inconspicuous and focus on linking multiple website.
  • Do not stick to adding links to your website alone, try and include links to few other credible sources as well.
  • It is also advisable not to try and add all your links at once, it should be a gradual process and should look organic.

How to create a Wikipedia page?

Create Wikipedia Page Image Credit: http://3.bp.blogspot.com/-Tzw6V4Znr4k/UU9bAaip2YI/AAAAAAAACf0/mF4apytis9o/s1600/imonwikipdia.png Anyone looking to create a brand new page on Wikipedia must proceed with caution. A Wikipedia page for your company, brand or agency is extremely valuable; it can lend credibility and make you reachable on the internet. Moreover, customers searching for you on Wikipedia feel impressed and consider your organization to be big and legitimate. Wikipedia encourages new pages on brands, which have not been written about previously. But the brand or company you are writing about should have history of being in mainstream media and the evidence should be available online. Most SEO executives must have tried to create new pages and place their site’s link(s) on it. In most cases, fanatical Wikipedia editors must have removed it. Why does this happen? It is because the external link you provided is of little use to the community and only benefits you. You should not let this deter you. If you have a website that can be recognized as a resource in its domain. And if you see that Wikipedia does not have a page on the topic you cover, you should venture into creating a page and gain SEO benefits from the link(s) you place in the article. https://www.youtube.com/watch?v=83-lCpAnaFw

Here is how you can get down to create a compliant Wikipedia page:

  • Become a trusted contributor: You cannot get around this, if you are planning to make an edit to existing Wikipedia content, or you plan to add a new page; you need to sign in as user.
  • Login: After creating an account, login to Wikipedia. You can do this directly if you have an existing account. Search if the page already exists: Before getting down to create a page, search Wikipedia to see if the page you plan already exists. If it doesn’t exist you can go on to make the page; but if it is already made you can see the information, read it and edit if necessary.
  • Category: All pages on Wikipedia should be placed in one category at least. The easiest way to find a relevant category for your page, search for similar articles and copy the category from there. You can go to the end of the page, to add category module and select your category there.
  • Include multiple references: Wikipedia says it’s not a dictionary, so it requires every page to have more than a dictionary-style definition with one or no reference. It is advisable to cite at least 3-4 reference links (to credible sources) on a new page. Moreover, including the reference within the article, listing out references at the end of the articles is not considered a good practice by Wikipedia editors.
  • Links other pages in Wikipedia: It is encouraged and expected of you to add references (links) of other pages within Wikipedia, which have relevance to your page content. More detailed process of creating a page can be found here, I’d like to inform that people will edit your page, sometimes in ways you may dislike. Though, Wikipedia has a policy to let you discuss if you disagree with some change, but it may not have a desirable effect on the link you had included. So, what’s the best you can do to ensure Wikipedia page retains the link to your website. The idea is simple – ensure the page linked is useful to any visitor landing on the page through Wikipedia, make sure it does not contain anything promotion or commercial. There are several reasons for your article, or the link in it, to be removed from Wikipedia, the main thing is to ensure that there is a level of neutrality. Do not include anything promotional about your brand or company on the page.

Different types of Wikipedia pages

albert einstein wikipedia page Individual, group, band, company, agency or brand, just about anyone can create a page on Wikipedia. Every page is different from the other, but there is a catch – a page should be neutral, verifiable and should not be promotional. Any page which does not comply with Wikipedia’s terms and conditions or is found to be unworthy of inclusion can be removed from the website as per the site’s deletion policies. Without saying, Wikipedia seeks neutrality. Every page or article on Wikipedia should be editorially neutral. The page cannot take sides of the organization, brand or individual it discusses. It should report both the good and bad about the topic from reliable and verifiable sources. The page cannot be promotion and must only contain factual information. When you write an article about yourself, your agency, organization, company or brand, you have no right to control its content or the right to delete it outside Wikipedia’s normal channels. It is exciting to have an article about yourself, your company etc. on Wikipedia, but it cannot be your sales brochure. The article should not be there to promote, but to tell the world about the topic’s neutral point-of-view. Include your links only if they are useful to the community and not just you (for the sake of promotion, you can only include the link to your website). It is because of this, most SEO experts, will tell you to ask someone with no obvious ties with you, or someone who has good reputation with Wikipedia to create a page for you or your business. This will present a neutral viewpoint.

Link between Google Knowledge Graph and Wikipedia

Wikipedia Google Knowledge Graph Google formally launched its Knowledge Graph back in 2012. The new technology which appears as a box on the side of Google’s traditional search result, providing interesting facts about people, company, brand, place or thing. Google Knowledge Graph picks out most important facts for each search query, to show the visitor information they are looking for in a snippet. The introduction of Google Knowledge Graph (or Graph) is seen to have an effect on Wikipedia. It is believed that the free online encyclopedia lost about 10 percent of its page views in 2013. The Wikimedia foundation website shows that page views on English Wikipedia declined by close to 12 percent in the period between December 2012 and December 2013. The report brings out a finding that believes when people can get their answers from the search page itself, why would they want to click Wikipedia page for it. Google Knowledge Graph Search ensures that people don’t have to click further than the search page when they are searching for companies, people, big brands etc. It may be an outside reason for decline in Wikipedia’s viewership, but there is no denying that Graphs (don’t have a box for everything). For information on most things, you still have to go to Wikipedia.

Using Broken Link Building for Wikipedia

Wikipedia Dead Link SEO When it comes to backlinks, just like any other website, Wikipedia also has broken external links site wide. Wikipedians define “dead link” as link not active. This means the link needs to be replaced. For SEO experts it is a great opportunity to find dead links as it can be a new backlink opportunity. You can find all articles with external dead links here. WikiGrabber is another good tool to help narrow your search for dead links.

Broken Link Building benefit

It is one of the most interesting white hat link building tactic to look up Wikipedia for all dead links. If you have a reference to the dead link, grab the opportunity and get a nofollow link from one of the most trusted website out there. You can email the site owner telling them their links with relevant Wikipedia pages. This will benefits SEOs in two ways:
  • The website owner is flattered because you have helped them fix a broken link
  • And you have a new backlink

"Wiki Grabber" - Introduction to tool and its advantages

Wiki Grabber, as discussed, is one of the finest tools to search for dead links. The tool is a quick way to find Wikipedia pages for non-active links, which need citations and/or dead link replacement. As an SEO you can use Wiki Grabber to your advantage to:
  • Instantly reach Wikipedia pages with broken and inactive links
  • Wikipedia refers to broken links as dead links. SEO can easily find the dead links on the page
  • Once the dead links are found, they can be replaced with your link

Conclusion

Wikipedia, we have come to understand, is the biggest authority websites on the internet. Therefore, the best thing any SEO can do is, create backlinks from Wikipedia. Just because Wikipedia links are nofollow, shouldn’t be a reason to believe that links are not valuable....

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Virtual Reality and Future of Mobile Experience

01-November-2014, 1:50 am, Chandigarh

Imagine the time when people first saw a motion picture, complete with sounds and moving pictures. They must have been surprised to the core when they happened to see movie characters and landscapes come alive on the screen. It was the “projector” that did the trick.

That was several decades ago. 

Virtual Reality Decades Ago

Image Credit: http://blog.thephoenix.com/blogs/blogs/outsidetheframe/dreamherlockjr-inthefilm.jpg

On screen virtualization involved “eyes and ears” but not so much of rest of the human body. The involvement was great but not “near perfect.”

Video games were the next big inventions that further amplified involvement of people who played them. 

virtual reality video games

Image Credit: http://bookofextremefacts.com/fact_images/games_entertain/first_home_video_game_console.jpg

Multiple, layered outcomes of a series of sequential actions in a video game were no doubt predefined by the software program but users did find themselves highly entertained due to the increased involvement. As the computer science took center stage in all sectors including defense, entertainment, education, healthcare etc., several state funded and private organizations began allocating funds for research on Virtual Reality. They knew the applications of a viable VR technology were immense. While some companies like Nitendo launched VR games way back in 1990s, several others jumped in and spent millions of dollars on VR R&D. VR games were launched in huge numbers over the next few years and other organizations too found ways to make use of the advanced VR technologies. Here’s a fine example of immersive virtual reality: https://www.youtube.com/watch?v=9xGJNQZ3wCA Today, VR technology is used in fine arts, game development, music creation, training etc. and even has therapeutic uses. [caption id="attachment_436" align="aligncenter" width="300"]Virtual reality parachuting simulation Virtual reality parachuting simulation | Source: VRS.org.uk[/caption]

Image Credit: http://www.vrs.org.uk/images/us-military.jpg

The Next Big Wave of Change in VR

Virtual Reality and Future of Mobile Experience

Advancements in 3D and other such technologies have now made it possible to pass on the fruits of years of research to common people in the simplest ways imaginable. In order to make VR more accessible to the world (as it required expensive hardware and software), a team at Google decided to develop a product that would provide VR experience right in the mobile phone They called it Google Cardboard. https://www.youtube.com/watch?v=wZXjoMMigJU Google gifted an Android App titled “Google Cardboard” and a “cardboard” (fundamentally an Origami model) to developers this year at a conference. Joined together, an Android Phone with the “Google Cardboard” app and this cardboard literally transformed itself into a basic but impressive virtual reality headset. No, it’s not perfect but you do get the idea where we’re headed, right? Can you imagine just how drastically (and for good) the mobile experience will change when VR in mobile becomes mainstream! Consider This: A mobile virtual world made up of the following:
  • A mobile device (which you can easily carry around easily)
  • A supplementary component to make it VR-ready (preferably less bulky than that of Oculus; its great work though!)
  • Superior Virtual Environment (preferably better than that of Google Cardboard)
  • Input devices for even great involvement (preferably smarter than Microsoft’s Kinect or Wii Controls)
Can you imagine the possibilities? It shouldn’t be hard. VR, I think, may take the world by storm in not so distant future. The fact that technology giants like Google are keen to take the smartphone revolution to the next level by integrating VR technologies with mobile operating systems goes on to prove just that. I would still want to hit the road for a refreshing bike ride but 3D shopping on my mobile, I’m game for that! Fingers crossed....

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How Google uses the Entity Relationship Model

30-June-2014, 4:01 pm, Chandigarh

Computer science has for long made extensive use of “entities” and “relationships” for defining different data sets and key rules that govern their associations. Now, SEO and content writing professionals too may have to learn a thing or two about these concepts. Let’s go through the basics first.

What is An Entity?

Something that can exist independently in its entirety can be termed as an entity. So, your name is an entity and so is the title of this post. Any noun you can think of can be an entity.

What is a Relationship?

Multiple entities can be related to each other. These associations are known as ‘relationships.’

What is entity relationship model?

A Sample Entity-Relationship Diagram

  [caption id="attachment_416" align="aligncenter" width="300"]Entity Relationship Example entity relationship example[/caption] While ‘Writer,’ ‘Consumer’ and ‘Novel’ are entities here, they are related to each other through relationships named ‘Creates,’ and ‘Buys.’ This simple concept, enriched by “roles” and “cardinalities” forms the basis of Relationship Database Management Systems (RDMS).

What’s in it For SEO Experts?

If you are an SEO expert, you may now need to get into the basics of how relational database systems work or how you can use ER diagrams. What should be of interest is the fact that Google has recently secured a patent that revolves around such entities. In this case, Google has used the term “search entities.” The Internet is growing bigger and search engine giants, well, smarter. The next big thing happening after Hummingbird, it seems, is Google taking “search entities” quite seriously. Google’s Knowledge Graph, for example, is in fact an “entity graph.” In near future, Google may use the “search entities” to a great extent to correlate different pieces of information that otherwise appear disconnected to a bot. It’s Not a Recent Development Google has been of course trying harder each year to better serve the end user as the Internet grows in size. If Google didn’t update its search algorithms every now and then, it would just fail to provide “relevant search results” due to the sheer size of the Internet. Providing relevant results is Google’s core competence and there’s no way the company would want to lose out on that. It wants to ‘answer’ everything that billions of people want to ask it and do so in a manner that no one else can. Back in 2010, Google acquired Metaweb, a company that had created a fine system of indexing “named entities” on the Internet. A “named entity” is a specific place, person or a thing. Cristiano Ronaldo, Brazil and Football, for example, are “named entities.” Each of these named entities is given a unique ID. Equipped with a database of tagged data (named entities) created by Metaweb, essentially a semantic search startup, Google was in a position to improvise it further and ultimately make it a part of its search engine offerings. Today, when you search for Bob Marley, you’re shown some highly customized results because Google already has information ready to be served. “Bob Marley” in this case, is handled as a “named entity.” [caption id="attachment_417" align="aligncenter" width="300"]Example Google Knowledge Graph Example Google Knowledge Graph[/caption]   Not just Google, other search engines are using such entities too. According to an internal study carried out by Microsoft, as many as 20 to 30% of all search queries processed by Bing Search were just named entities. The study also pointed out that close to 71% of all queries submitted to Bing Search had named entities in search strings. Does that ring the bell? It should!

Search Entities – How Google Can Use Them

By successfully correlating billions of disparate “search entities,” earlier identified by making use of metrics such as keywords, images, meta tags, back links, anchor text, social signals and more recently authorship, Google may soon be in a position to further improvise its search algorithms. Imagine how page ranks of many websites may change (for better or worse) if Google bots can effectively correlate specific information about different people, places and things. Let’s say you create a new website on Bob Marley and make it a complete resource, by assimilating unique and high quality content as well as other information including the songs, wallpapers, videos, graphics, books etc. Earlier, it would have been pretty hard for you to get it ranked well. It would take great effort because of highly competitive keywords. But once “search entities’ begin to play a bigger role, it would be a different ballgame. Search Entity = Bob Marley Related Search Entities = Songs, Music, Awards, Tours, Biography, Books, Articles, Images, Videos and so on. If the list of “related search entities” is available with a (more) intelligent bot, do you not think it will begin to rank pages differently than how it is possibly done right now? With “search entities” Google may be able to make some sense out of the unstructured data on the Internet. The outcomes will directly impact page ranks of websites crawled by the search engine. What are you selling on the Internet? What are your products known for? Are you targeting a specific place? What is that place known for? All such questions and a whole lot more may soon become more important than ever for internet marketers!...

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Installing Two Brothers Carbon Fiber Exhaust Gt650r Hyosung

21-June-2014, 5:48 pm, Chandigarh

Scorching heat but at last i have finally installed a new two brothers carbon fiber exhaust on my bike Hyosung GT 650r. Thanks to my Bro Guradesh for supporting me and guiding me through the entire installation. Guradesh and Varun installing two brothers carbon fibre exhaust Review of Two Brothers Carbon Fiber Exhaust Price - Quite expensive, thought would get it from ebay for the said amount of 27,000 however here is the tricky part, had to pay 9000 extra for the import duty, so actual cost went to 35k. Delivery - Ordered from Ebay.com (US Florida) and got it delivered with-in 20 days. Installation - Quite easy installation although i was a mere spectator and the installation was carried out by Guradesh. The steps are below: 1. Removed the Exhaust using the l and key set provided with the bike. Needed a 13 and 16 inch key as well to remove the bolts. 2. Easily removed, however one bolt to the inner side of the bike was a pain in the a**. 3. Got the new exhaust and added the glue within the tube to the exhaust, removed the inner ring with the old exhaust and simply refixed the bolts and ready to go! Noise - It sounds like hell, just what i needed. Uploaded a video below of Two Brothers Carbon Fiber Exhaust: Next step is to check the performance. Will monitor and update in my next blogpost. I hope the video works, trying a new method of embedding you-tube video ;-)  ...

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En route into my Memory Lane

, 5:29 pm, Chandigarh



20140621-225757.jpg The Days were bright and sunny The lives were full and funny There were no smiles but carefree laughter The days passed playing and nights slipped into sound slumber No worries, no pain At that we had was mere gain The roads are same The heart is same But today what has changed is my Name!
...

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Happy Birthday Mom

24-April-2014, 6:22 pm, Chandigarh

20140424-234923.jpg Image by Naresh You got me into this world And granny got you into this world No wonder our world's are different But the love and affection is same Wish everyday of your life to be as cheerful as today And may this year Brings in More good health with no pain at all And, yes off course lot of happiness and prosperity....

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No sight of you around…

08-March-2014, 5:56 pm, Chandigarh

Since that dark day and cold night My eyes are always trying to scan my surrounding For a glimpse of you .......

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Love – How to be like Thee…

23-February-2014, 6:34 pm, Chandigarh

I know the love means happiness I know the love means freedom I also know the love means understanding Thou learned so much... Never we miss a chance to be selfish! To put restriction, to do this or not to do that To hurt thy love with thy piercing words Which penetrate the heart to make it bleed Still after these words, we sit to say Darling 'I Love You' And my life is nothing without you But I cannot assure when will I hurt you again But, Yes your love for me always make me feel trivial As I try to be jovial But always fails to be Imperial......

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Wish!

15-February-2014, 11:07 am, Chandigarh

Wish you understood me better as a person I am... Wish I dreamt not so high and stand where today I am... And not be judgmental on every act of your Wish the day didn't pour And heart din get sour I need no stars but some symbolic flowers To do and to explain why not done Are two poles of the earth On which we stand to see Sun from each point together The child heart lurking inside me Wants to be pampered, cared and loved To the bosom of my mother... Wish I can grow up never And live like a child forever n forever....!

20140215-163424.jpg...

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Hello from BodyPiercingNTattoos aka PNT

08-November-2013, 3:54 pm, Chandigarh

BodyPiercingntattoos.com

:) O! I'm so glad to talk to you all after long time. Sorry people I lost www.piercingsntattoos.com and was trying to acquire it back but just failed... So, finally from now www.piercingsntattoos.com will be www.bodypiercingsntattoos.com

For all fans it will be same PNT !

So, guys gear up to start your Body Modification and Tattoo world rendezvous with me, the one and only Disha Singh now officially named Disha Singh Sharma.

Uff! So many name changes.... Anyways just remember PNT and Disha Singh... 

Happy reading!:smile:

...

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Good Relations Ontology, Semantic Markup and how they help in SEO

08-January-2013, 7:41 am, Chandigarh

The task of an SEO is to polish the available content to see that it reaches high ranks in the popular keyword searches. However, it is not really possible for everyone to rank on the first page of the search engines because search engines frequently change their algorithms to penalize SEO oriented sites from faking the system. As search engines resort to semantic search, SEOs are steadily changing their ways and have begun using semantic SEO as the way. Semantic SEO sends more relevant search to the search engines so that your product or services ranks high in the query that is best suited for your offer. Semantic search and semantic SEO [caption id="attachment_292" align="alignnone" width="300"]Semantic Markup Semantic Markup by NY Times[/caption] Semantic SEO is one step ahead of the SEO techniques of yesteryears. Semantic SEO is fairly new web marketing technique but is fast growing in conjunction with large scale SEO perhaps for the fact that it so ably combines the facets of SEO with semantic web technology and semantic search – which instead of using keywords as the core for search results, uses searcher’s intent and meaning of the query. Semantic SEO therefore, besides the normal focus on the user’s keyword search and links also focuses on the user’s intent and meaning of the query to provide best results on search engines. So, when it comes to semantic SEO it becomes all the more important for retailers, bloggers, news websites, video web pages, contact, product and medical data information providing website etc. to rethink their focus on vocabularies and syntax of the structured data to rank high on the search engines following the semantic search technique. Good Relations Ontology It is known that structured data is responsible in sending meaningful information of data on the webpage to the search engines and other data consumers in a way that is best understood by them. There are many vocabularies and syntax that actually make a much needed difference in the structured data, but the most important that also helps in semantic search and SEO is the GoodRelations ontology or schema.org markup in RDFa or Microdata syntax. GoodRelations ontology or schema.org in RDFa or Microdata syntax are the most powerful and effective vocabulary and syntax that can be used to send rich description of all details of products and services of a webpage in a way best suited for search engines, web browsers, mobiles applications etc. Therefore, its believe that if a GoodRelations is used in the markup on the website then search engines, mobile apps etc have a better chance of recognizing you in the search results, which can directly increase the number of users visiting your site from the search engines. This is the reason SEOs are beginning to utilize GoodRealtions ontology. Semantic Markup Vocabularies and syntax mentioned above for structured data can be summed up as semantic markup. Because semantic SEO involves inclusion of semantic markup in the web page to enhance meaning of the page and make it easily comprehendible to search engines, it becomes necessary to understand what is Semantic Markup? Semantic markup is a way to assist search engines, browsers and apps to identify the information on a web page in a language that they can easily understand. Presently the most useful semantic markup formats are RDFa and Microdata, and semantic markup is best defined as using HTML tags, which offer every clean codes that are not only easy for humans to understand and right but also for the search engine algorithms to comprehend. A reason SEOs and developers love it and semantic search recognizes....

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Burn heal -Part 2

29-November-2012, 3:55 pm, Chandigarh



20121221-212911.jpg See guys what happened. After effects of oil burns. I'm regularly applying that coconut oil mixture. Hope marks get erased....

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Burn heal

28-November-2012, 11:54 am, Chandigarh

Ah! A painful holiday. Had planned for a great Gurupurab but sadly I burnt my whole arm with hot oil. Thank god face was saved and with immediate treatment right now I'm feeling little better but major burnt areas are burning in constant interval :( Actually As I u laid makki ki roti on tawa the hot oil splashed on my left arm. It was worse and painful after 5mins. Guys never ignore it, treat the hot burn immediately with ice/cold water otherwise things get worse. Wish even I treated it at the earliest. Anyways nothing could be done now. However you can know how to treat hot oil burns: Immediately apply ice for half an hour then wipe it and put ointment or home remedy for burns like me. home remedy is mixture coconut, rattan jot and rasaunth. By applying this no marks will be found after healing. I'll update you guys if it was successful on my part. Keep reading.

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Loveliest mehndi ever!

27-November-2012, 6:22 pm, Chandigarh

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On this Karvachauth Varun there was a very different and affectionate way to put mehndi. It was he who did mehndi tattoo on my hands for I was unwell and no mehndi artist was coming home to tattoo. This mehndi is the loveliest one I have ever put after the ones my mom used to put on my hands with a toothpick when I was a kid on her Karvachauth. Mehndi is Varun's favorite as it contains everything he likes from Sheesha, bike, play station, to many more.... Now on every Karvachauth he'll be putting mehndi on my hands.... He he he...

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Tattoo Aftercare

31-October-2012, 8:36 am, Chandigarh

Getting a tattoo is no joke. It takes a lot of preparation to be able to choose a tattoo design, and an even harder preparation period to finally go through with the whole tattooing process. However, your responsibility and work does not end there. In order to make the best out of your tattoo, you need to know how to be able to take proper care of it. A lot of things can still go wrong with your tattoo. An infection could follow, especially if you do not take good care of it. Here are a few helpful hints on how you can take care of your tattoo.   1) Remove the wrap. Once you are done with getting your tattoo, make sure that you remove the protective wrap that the artist has placed over your tattoo. It is advisable that you remove the protective wrap from an hour or two up to 12 hours of being wrapped in order to avoid any infection that may be caused by prolonged wrapping. 2) Wash your tattoo. Some people do not wash their tattoo for fear of it coming off. This is not a good idea since you constantly need to keep your tattoo and the area around it clean in order to avoid any infection. Wash your tattoo with soap and water, and rinse briefly. Do not hold your tattoo under running water. Just make sure that you clean the tattoo enough to remove whatever ointments or dirt that may be on your tattoo. 3) Avoid the sun. Do not expose your tattoo to the sun too much. Too much exposure can cause your tattoo to itch a lot, and can cause your tattoo's color to change or fade. Whenever possible, try to avoid the sun, and keep your tattoo in the shade until it has fully healed. 4) Do not wear constrictive clothing over tattoo. Wearing clothing that constricts over your tattoo tends to irritate your tattoo, causing it to itch and increases its tendency to become infected. Make sure that you allow your tattoo to breathe even if you are wearing clothes that will cover them. 5) Leave it alone. Never scratch or pick your tattoo, especially while it is healing. You may damage the quality of the tattoo. Just allow your tattoo to heal, and don't attempt to do anything to it while it is healing, aside from putting ointment on it. 6) Avoid soaking your tattoo. Soaking your tattoo in swimming pools, bathtubs, and hot tubs should be avoided as well, since soaking your still healing tattoo will change its quality and color. Be sure that you take care of your tattoo as it is healing. If something should go wrong with your tattoo, you will be forced to live with it since tattoos are permanent. (The tattoo work shown above is by one of my favorite tattooist, Nick Baxter)...

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Dear love without you

10-October-2012, 5:44 am, Chandigarh

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Dear love without you Life seemed tiny, And I didn't feel like spending a penny, Without you my love The food was never tasty And heart became nasty Without you my love My faovourite timepass Became trespass Without you my love There's no excitement for shopping As there was nobody to appreciate it And everything went sloping Without you my love Friends were still cool But heart said don't make my fool Without you being here my love I recalled all those arguments, talks, walks together ... And felt it is always awesome being together We were not doing good great things but made things great together When you were not here There were eyes with tears heart with fear And life without gear...  

~~~

...

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Thrilling Experience on my Hyosung GT 650 r

11-August-2012, 3:48 pm, Chandigarh

To be honest it feels quite scary but the thrill of driving a monster at a speed of 180 is something which cannot be expressed in words. That's right, i touched the milestone of 180km/hr on my Hyosung GT 650 r for the 1st time. Amazing experience to feel the air brushing on the helmet. The bike is really a gigantic machine which truly supports the 65occ engine. A drive is must for a bike lover. The milestone was achieved at the DLF IT Park road in Chandigarh. hyosung gt 650 r chandigarh...

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Lou Eyrich’s new Tattoo mania

13-September-2011, 7:04 pm, Chandigarh

Cheers Lou! On the Primetime Creative Arts Emmy Awards in Los Angeles, Glee award-winning costume designer, Lou Eyrich showed off “a somewhat different style” a lovely head tattoo. People might be renouncing her latest hair-do sorry I guess I should say tattoo-do of Lou Eyrich ;-) But I am 100% loving it. No greys, No Hair-fall just artistically managed hair etched on your head. It’s not the first time that she has played with her hairstyle. But this time I would like to say that she is looking great in this extra ordinary tattoo. And I would not like forget to appreciate the efforts of the great man behind all these pseudo hair. Tattoo Alert:

New research has turned up troubling findings about toxic chemicals in tattoo inks, including carcinogens and hormone disruptors. Inks, which are injected into the skin with small needles, have caused allergic rashes, chronic skin reactions, infection and inflammation from sun exposure, said Elizabeth Tanzi, co-director of the Washington Institute of Dermatologic Laser Surgery in Washington, D.C. A study published in July suggested that phthalates and other chemicals may be responsible for some of those problems. That raises questions about more serious, long-term risks such as skin cancer, says scientists to SFGate.com (Read More...)
Image Courtesy: Dailymail...

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Profession Revelation Tattoo

15-March-2011, 7:38 pm, Chandigarh

It’s true; tattoos are to reveal your mind onto your skin. No matter what is in your mind you can shape it onto your skin in form of a tattoo. We’ve seen people converting their face into a skull by sketching one onto their face in order to show what’s under that skin. If someone has to flaunt their profession they can etch a symbol of it onto their skin canvas like this cutlery tattoo of a Chef by Shanghai Kate (http://www.shanghaikates.com/). A keyboard key for a geek, a pen for a writer, a brush for a painter, a mike for a RJ, blah blah….! The list will go on and on. Anyways, after this great tattoo now it’s a time for tip of the day: In order to increase the life and newness of your tattoo place it on that part of the body which is less exposed to the sun. Sun is the biggest enemy of your skin and tattoo....

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Say no to rings with tattoos on fingers

11-June-2010, 7:37 pm, Chandigarh

Yeah man, when I came across this tattoo my mind straight away said ‘why not have a tattoo and say no to those rings on our fingers!’ Rings sometimes irritate us, isn’t it? Sometimes they get entangled with your hair when trying to make a hairstyle or your clothes. Getting a tattoo etched on your finger is a better option no hassles and no burden. Imagine the best part on your engagement, you don’t exchange wedding rings but sit in front of the tattooist to permanently engrave your better halves name, symbols or something which marks the big day. Interesting! This tattoo won’t let your partner flirt with anyone else as rings can be removed but tattoos cannot. :-) If you have to show your big money then you can opt for expensive tattoo ink like colored or LED. Tattoo Tip: Before get a tattoo, make sure that your tattooist always dips the needle in a small cap of pigment (squeezed from big bottle) before tattooing you. If the artist dips the needle into the big bottle, you may very well be sharing fluids with those who have had tattoos from that same big bottle, which can be risky. Photo Credit: Superflytattoo.blogspot.com...

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Hi-Tech Tattoo to test Type 1 diabetes

03-June-2010, 6:24 pm, Chandigarh

Graphic: Christine Daniloff Several pricks into your finger to track your blood sugar level can be little painful but more a hassle. You might sometime wish for a machine which could be attached to your body and immediately detects your glucose level. Chemical engineers at Massachusetts Institute of Technology (MIT) are working on carbon nanotubes that could be injected under the skin to reveal blood glucose levels. Paul Barone and Prof. Michael Strano are working on a new type of blood glucose monitor that could not only eliminate the need for finger pricks but also offer more accurate readings. Strano and Barone’s sensing system consists of a "tattoo" that's designed to detect glucose, the nanotubes are wrapped in a polymer that is sensitive to glucose concentrations. A wearable device roughly the size of a wristwatch shines infrared light through the skin and onto the nanotubes, which fluoresce when in contact with glucose, thus displaying the patient’s glucose level. The researchers plan to create an “ink” of these nanoparticles suspended in a saline solution that could be injected under the skin like a tattoo. The “tattoo” would last for a specified length of time, probably six months, before needing to be refreshed. Claims are high and it seems pretty useful for those suffering from type 1 diabetes but is it possible to re-etch a tattoo on the same place where first tattoo is done? Or new skin area will be required, if this happens then one fine day you’ll have to switch back to contemporary blood sugar testing device. I think best is to eat healthy and exercise well to keep yourself away from these tattoos. Be more living and etch some real colorful tattoos ;-) Source: MIT...

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Tribute to Micheal Jackson with a Tattoo

02-July-2009, 6:35 am, Chandigarh

Whole world was shocked on 25th June when the ‘King of Pop’ was reported dead. Micheal Jackson was well-known for his many physically complicated dance techniques, such as the robot and the moonwalk. When you think to give a tribute to Jackson what could be better than his signature moves. The tattoo pictured is inked by Lokesh Verma of Devilz Tattooz, New Delhi, India. Jackson is seen in his signature ‘anti-gravity lean’, for which he was granted U.S. Patent No. 5,255,452, used in the music video for "Smooth Criminal". Though, this patent expired on December 20th, 2005 due to failure to pay its maintenance fee. That’s a separate story! So, guys what are you waiting for grab something more like Micheal Jackson and ink it to give a tribute to the ‘King of The Pop’....

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Paul Booth tattoos Artful Stitches joining Skull

13-May-2009, 1:16 pm, Chandigarh

Tattoos are great pieces of art which an artist etches on the skin of his client till death. This art of permanent decorating your body has advanced day by day. Improved tattooing machines, inks, techniques and even diverse designs are giving tattooists cut-throat competition to keep their name alive. Here, we a piece inked by award winning tattoo artist Paul Booth of Last Rites Tattoo, NY. His work brings images of death and mayhem to mind. He is famous in the tattoo industry for inking life-like evil characters....

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Fake Taping is Killing Music Business

10-May-2009, 2:10 pm, Chandigarh

Tattoos are somewhere best way to express your mind…. and here in this tattoo Lionel tries to say no to pirated cassettes. We can see a pirated cassette on the cleavage of the lady reading “FAKE”. May be the tattoo is a rejection to Home taping business!...

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Religious Text Arm Tattoo

15-April-2009, 10:53 am, Chandigarh

Hanuman Chalisa is one the famous devotional poems by Tulsidas and Sam De of Guns N Inks got a chance to etch the starting lines of the poem on the arm of Rohit Malik. Sam says, "the guy specifically wantd the Hanuman Chalisa....." Sam inked it for him and we brought it on PNT for you....

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A word with Polish Tattooist, Anabi

14-April-2009, 6:25 am, Chandigarh

Sorry Friends, for not posting anything for you in last month, guys what to say the life got so busy that I din get time to be online to write something for you. The fact was that I had been on a trekking trip to the hills of Kullu-Manali, India, and there was no cyber café over there to post something for you. Anyways, please forgive me and read further an interview with Anabi of ‘Anabi-Tattoo’, Szczecin, Poland. Eloping from home to become a tattooist is something interesting and this interesting story is about Anabi, who ran from home at the age of eighteen and today he is a master of tattoos. Know his work and him better in this interview. Disha Singh: Let's start with your first rendezvous with the art. When did it started and how? Anabi: Since I was a kid I used to like drawing :) I was reading a lot of books and comic books, drawing my favourites heroes and make my own histories :) Disha Singh: What's the inspiration behind your creative tattoo designs? Anabi: Inspirations for me is a lot of things... paintings, sketches, photography, digital art, etc... Disha Singh: Are you a perfectionist? Are there any tattoos, paintings, etc. that you wish you could change? Anabi: My clients know that I will sit with them until every little thing will be done as good as I can :) I finish work in first approach very seldom, I spread sessions on instalments most often, I have perfect control as tattoo over due to healed and where I need to correct something to make him beautiful. Disha Singh: How did the idea of becoming a tattoo artist come to your mind? Were your parents comfortable with your decision to become a tattoo artist? Anabi: When I was 18 years old I ran away from home, I have taken up residence in catholic internat, one of colleague had self made tattoo machine, He knew that I possess drawing skills and he asked me about design for him. I looked for a while how he tattooed himself, then I said "give me a try" ...and that's how it began :) Then I searched hints in tattoo studios. Between 2002 – 2004 I was practicing two years in "alien tattoo studio run by Joseph" in my hometown - Szczecin. Eight months ago I opened my own tattoo studio, and it's first custom tattoo in Poland. I don't have albums with tattoo flashes, every design is individually made for each client. Disha: What we see Anabi doing when he is not tattooing? Anabi: I spend whole day in my tattoo shop...when I'm not tattooing, I spend my time at drawing, making new tattoo designs, working in gym and spend some time with my girlfriend and friends.   Disha: Which machine and ink do you use? Anabi: I use several machines... at this moment my favourite is Shader from SUNSKIN, I use it for colour works too. Another good for colour/shader machine is "SWAN" from "WORKHOUSE" For outlines I'm using custom machine from "VIKING TATTOO POLAND" which I won as an award in contest for best tattoo flash. Last one is shader from our live tattooing legend Piotr Zurawski, who got first tattoo shop in Poland. Ink that I use is Intenze and Starbrite for colour works and Indian ink and destilled water for shading. Lately, I bought set of 21 ink concentrates made by Waldi Wahn from Shockin' City. Disha: Which is the strangest request you have ever had for a tattoo? Anabi: 38 year old woman want a cobra on her face. She always dreamed about it, so I did it :-) Disha: How much does a piece cost? Anabi: It's belong from piece ;) If It's a piece that need more then two session, I Usually take charge by session... How much is belong how long session is, and how big is progress at session. Disha: How have things changed regarding your inking over the years? Anabi: Over years? I just started and I've got a looong way to go :) Disha: Who is Anabi in flesh and blood? Anabi: You need to ask my friends! Disha: Finally, what suggestions do you have for the newbie in the industry and especially to those who want to get tattooed? Anabi: Choose good artist and show him your satisfaction with a fat tip ;)...

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Under Training Foot Tattoo- Not Bad!

25-February-2009, 1:45 am, Chandigarh

Wow! a Graphic & Web Designer, turns to be a tattooist. Todd Dumas thinking to do something different has starting practicing tattooing on himself and here is one of his efforts. The first tattoo by him on himself is very different which was he made just to create it. He says,

“I am attempting to teach myself the art of tattooing. Right now, I am just doing some "freestyle" experiments with lines, colors and shading. As I get farther along (and more skilled), this will turn into a neo-tribal, abstract piece. This represents about 5 different 20-minute sessions. This tattoo is damn embarrassing in its current state. The lines are shaky and the shading is terrible.”
However, he agrees to the fact that most new tattoo artists practice on themselves, and mistakes are expected. Though most new tattoo artists have spent a great deal of time in tattoo shops. He thinks that a lot can be learned from just being in the environment and getting work done. Before this, he only had a tiny, black piece that he got over ten years ago. Thus, I make more mistakes than most would. But each session gets a bit better, and my lines are getting cleaner. Hopefully, I can salvage the design before I have to ink my entire foot black , he added....

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Tattoos are Token of Love

17-February-2009, 1:46 pm, Chandigarh

Tanya from Ont., Canada, got this bright Chest Tattoo from Denis Prevost of Live Once Tattoos. Tanya says, “I just wanted something bright and bold and I gave Denis' the reigns on this one the only thing I was looking for was his name in it since he was Brave enough to get mine on his neck.” Her tattoo matches her body and personality....

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Søren Hand Poked Tattoo

09-February-2009, 12:50 pm, Chandigarh

Colin Dale of Kunsten på Kroppen Tattoo Studio, Denmark, inked this Søren tattoo. Talking about the tattoo he says,

Søren's tattoo was hand poked using traditional tools of a type used in the Scandinavian Bronze Age. The design is also inspired by petroglyphs and rock art from the same age. The warrior is meant to move and fight as Søren does... protecting his back.
Søren is a Viking who trains and competes in traditional sword fighting....

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Kat Von D geared up with her High Voltage Tattoo Book

17-January-2009, 11:17 am, Chandigarh

Darling Kat Von D, has again come up with new venture other than tattooing though about tattooing…am I confusing you? I don’t think so. You remember last year in May she brought out her Make-Up Line and this year she is ready with a book called, High Voltage Tattoo, which she claims, is a window into the world of tattooing through her eyes. Book appears to be a real treat to eyes and in it you will also see the tattoos Kat has done on the likes of Bam Margera, Kerry King of Slayer, My Chemical Romance, Green Day, Anthrax, Alkaline Trio, Eagles of Death Metal, Margaret Cho, Jeffree Star, Jamie Thomas, Steel Panther, Fireball Ministry, Nikki Sixx, as well as some of her never before seen final tattoos on her all time fave clients! Let’s see what introduction they give for the Book:

“High Voltage Tattoo is a graphic perspective on today's global tattoo culture by Kat Von D, star of The Learning Channel's L.A. Ink and one of the most talented and popular artists working today. Designed in a style that is reminiscent of a handmade Gothic journal with its red padded cover, ornate typography, and parchmentlike pages, it throws the door wide open to tattooing culture in the way only an insider like Kat can. High Voltage Tattoo traces Kat's career as an artist, from early childhood influences to recent work, along with examples of what inspires her, information about the show and her shop, her sketches, and personal tattoos. The book goes deep into tattoo process and culture: readers can see up close the pigments, the tools, and the making of complex, even collaborative, tattoos. With a foreword by Mötley Crüe's Nikki Sixx, the book features images and stories about celebrities, rockers, pro skaters, and everyday citizens, including Slayer's Kerry King, Anthrax's Scott Ian, Margaret Cho, Jackass' Bam Margera, David Letterman, and many others. It profiles and showcases the work of artists Kat has selected from all over the world, her interviews with people who have compelling tattoos and stories, and amazing images of extraordinary tattoo work. Numerous portfolios throughout the book showcase a range of relevant subjects, from the black and gray portrait work for which Kat is famous to a popular tattoo theme, such as the rose or biblical images. There is a knockout ten-page full-body spread of Kat—clad in a yellow bikini and seven-inch, rhinestone-studded red stilettos—that catalogs in detail all her personal tattoos on her front, back, left, and right sides—even her hands and head.”
High Voltage Tattoo, By Kat Von D will be available January 20th in bookstores nationwide, as well as on The Official Book Tour launching January 18th, 2009. Virgin Megastore Hollywood & Highland 6801 Hollywood Blvd 105 Los Angeles, CA 90028 Thursday, 1/22 @ 7pm Virgin Megastore 2 Stockton Street San Francisco, CA 94108 Friday, 1/30 @7pm Tattoo artist, Kat Von D, will be signing copies of her book, "High Voltage Tattoo." Purchase your copy beginning 20/1/2009 at Virgin Hollywood and receive a wristband that guarantees you a spot in line to have your book signed. *While supplies last. 1 person per wristband. 1 wristband per purchase. Book Release dates: (more…)...

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Dirty effects of face, Tattoo inspired by B.Murphy

02-January-2009, 6:09 am, Chandigarh

Aha! What a tattoo! Anabi has really quenched my thirst for a difference and beauty. Beautiful use of blue, pink, black, green, etc. colors in the tattoo has made bring it here for you guys. Eyes of the girl are telling many stories just need an eye to read them. :wink: Anabi is a Polish tattooist inking his art on the canvas of people’s skin in "Anabi-Tattoo", Poland. Don’t miss to see his more tattoo works on our gallery. ...

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Art Theft – Help!

18-December-2008, 11:56 am, Chandigarh

Minty Fresh Death by AgarciaAutoMech #2 by Guy Aitchison Read on Allen's blog that Canvas Los Angeles, the boutique and gallery of the tattooer arts, was robbed on December 12th. Thankfully, none of the gallery’s staff were injured, but sadly, two pieces of artwork were stolen. The two pieces stolen were by Alex Garcia and Guy Aitchison. This was a truly despicable act. It’s a violation, pure and simple, without any justification whatsoever, and it’s an insult to both the art and tattoo communities. Theft of any sort is inexcusable, but when you steal work from an artist, you steal the thing they produce, and you rob them of their livelihood. What we want more than anything else is simply for these pieces to be returned. If those responsible for this theft bring the paintings back, or if they are otherwise returned unharmed, Canvas LA will not press charges. All we want is for the pieces to be returned to the gallery — this is really just a matter of supporting our community, plain and simple. The gallery will be offering a $1000 cash reward for the return of each piece, revealed Guy's newsletter. “Minty Fresh Death” is oil on masonite while “AutoMech #2″ is acrylic on canvas. Both paintings are approximately 8×10 and were framed at the time they were stolen. Please keep an eye out on eBay and anywhere else you may see art for sale or displayed, and report anything you see to info@canvasla.com. Thank you all for your help and support....

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Black and Red Backpiece Tattoo

16-December-2008, 11:25 am, Chandigarh

Lionel these days enjoying his life in Canada recently inked this tattoo in Montreal, Canada, last month....

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Kindergarten Tattoo

29-November-2008, 1:12 pm, Chandigarh

When we say ‘Kindergarten’ - rhymes, cute playground, scribble drawings with butterflies, ladybirds, flower, cloud, stars, and many other naughty things strike our mind. When I saw this tattoo by Sonja of Amazon Tattoo the first word which knocked my mind was “Kindergarten”, so I named it the “Kindergarten Tattoo”....

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A Tribute to HEATH LEDGER by Lokesh

19-November-2008, 1:33 pm, Chandigarh

With a hard work of consecutive five hours Lokesh Verma of Devilz Tattooz inked Heath Ledger as the Joker in The Dark Knight. The tattoo came as a tribute to Ledger....

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Temporary Tattoos Not a Bad Option to get inked With!

20-October-2008, 3:02 am, Chandigarh

Temporary tattoos are best option for those who wish to flaunt their skin with a tattoo but do not wish its permanence. Permanence is one strong reason which repels and attracts one to get tattooed. Sharpie tattoos by Todditron are another best way to flaunt your skin in black extraordinary tattoo design. The Sharpie tattoos are designs made with broad-narrow lines drawn on the skin. These sharpie tattoos can also be helpful to some of you who are in search of a tattoo design which is totally unusual. Image Credit: Todditron...

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Cute yet Funny Tattoo

12-October-2008, 8:27 am, Chandigarh

Funny Tattoo You might have come across many funny tattoo designs which would have surely made you laugh at the mind of the tattoo wearer and amazed at creation of the artist. Same way I was amazed at the creation of this cute donkey by Pepa Heller of Bohemian Tattoo Arts, and wonder what would have been the inspiration behind the tattoo? Anyways, it did bring a smile to my face. Hope the same for you....

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Custom Freehand Tattoo

11-October-2008, 8:27 am, Chandigarh

Custom Free Hand Tattoo Pepa Heller of Bohemian Tattoo Arts, a professional tattooist since 1996, inked this cool bohemian tattoo on the arm of Adam. A peacock shape is very nicely fused in the black ink tattoo with a mixed design of tribal tattoo....

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You know you’re in love when you can’t fall asleep because reality is finally better than your dreams.

Dr. Seuss