How and Why to Understand Your Client or Customer’s Mindset
Creating products and services for your target audience is just the tip of the iceberg.
For example, your workout protein supplement is bought by the gym freaks or athletes. The supplement has everything they need to build muscles. Right? This way, you are meeting their needs with your supplement.
But have you tried to read their mindsets?
For example, some of them might question if the supplement is approved. Some want to know if the supplement is suitable for the elderly. Some want to know if women can use it. For some, the prices can be too higher. Some might not be assured about the quality of the supplement. Some married people want to know if this can affect their reproductive health.
If these questions are not answered, your potential buyers might be doubtful over your protein supplement.
A customer is likely to consider many points before buying your products and services. Therefore, selling a product to their need is just half done. Getting inside your client’s mindset can help you retain them forever.
Why Should You Care About Your Customer’s Mindset?
Not all customers or clients are made equal. Within the same store or website, one might be looking for a particular product to meet an immediate requirement, while others might simply be exploring or browsing. Just as they can have various goals when they visit a website or store, the individual buyer might be driven by the decision made by a different mindset. In other words, the mood or psychology of a customer often impacts his or her purchase decision.
Getting to know your clients or customers helps you build a better product or services and user experience. It also helps you stay competitive as well as earn the trust of clients. After all, you are familiar with the ins and outs of their concerns.
Coming out with the products that match their psyche or mindset means you have hit the bull’s eye.
HOW TO READ THE MIND OF YOUR CUSTOMERS AND CLIENTS
Work Over Your Buyer Personas:
Go beyond the usual demographics factors like age, location, and profession. These factors might not provide sufficient information to create messaging that connects with your audience.
Go extra miles by using the Acquisitions tab to check out which social media platform, blogs, and forums you are getting your traffic from. Integrate this data with your personas to figure out where and when to approach them more strategically.
Keyword data can also help to find the terms and descriptions speaking about the concerns of your customers. Use Google Webmaster Tools to create a list of keywords that can drive visitors to your site. These keywords can then be used in the content of your website, social media, and other digital interactions. This will make your business more familiar with your customers and clients.
Consider Their Lifestyle:
Not all of your customers have the same lifestyle. Some might have kids, and their lives might be revolving around pick up times and after-school activities. If they might not have kids, they might have a good time in sports activities, holidaying, and clubs. If they work part-time or just start their jobs, they must be budget-conscious. Everyone is different, so should be your services.
For example, a family person might be worried about his furniture’s safety when mischievous kids are around them. You can offer them a sofa that is durable enough to withstand all wear and tear caused by the kids. A person who is working part-time with a study can be lured by offering an affordable sofa.
Tap into Behavioral Data:
Behavioral data is also a valuable point to understand your customer’s mindset. After all, the behavior is the reflection of their mindset. You can obtain it using tools like Google Analytics to understand how customers engage with your business. This will help you understand what they find easy or don’t prefer. Besides, you can see where they encounter difficulties while exploring your site. Reviews on social media, eCommerce, and other platforms can be the goldmine to find your offerings’ customer experience.
Develop the Art of Listening:
This is one of the skills you need to develop if you often interact with your clients over the phone or in-person. Actively listening to them can hint about their issues and the solution they are looking for.
Active social listening is also essential if you interact with your customers over social media platforms. Explore your review section to understand their pain points. Make sure to activate the alerts when people discuss your brand online.
Figure Out their Whys:
The mindset of clients or customers can be read if you find out some “whys.”
Why are they using your product and services? What brings them to you? Can your product solve their problems?
Last but Not Least—Put Yourself in Customer Shoes:
Thinking like a customer or client is one of the effective ways to understand their mindset.
It is all about feeling what your customers go through.
For example, a wheelchair company owner can take a tour in the wheelchair of his brand throughout any building to understand their customers’ concerns. Do they feel comfortable in a wheelchair? Does the wheelchair come with better control for their safety?
Here is another example—let’s say your app goes down. Think like your customers, and you will find that it is quite frustrating. You would like to get it fixed as soon as possible.
These are some essential tips to read the mind of your customers or clients.
I have told you that getting into their minds will surely give you a competitive edge.
You can map out customers’ minds by conducting surveys, polls, and asking for/exploring reviews.
What do you think? Let us know by commenting below!