Best SEO Case Studies of 2020: An In-depth Review

Posted by Varun Sharma on October 28, 2020

SEO Case Studies 2020

Warren Buffet once said—

“When people tell me they have learned from experience, I tell the trick is to learn from other people’s experience.”

The same thing can be said about case studies.

Case studies, as I personally think, are the best ways to learn from other’s experiences. Experience is the best teacher (even when it’s not our own.)

Case studies are as old as human civilization, although they were not documented as we see them today.

For example, a hunter somewhere in 500 B.C. might be telling others how he hunted down the lion using specific tools and techniques. The other hunters then adapted the same tools in their campaign.

Case studies are a way to share expertise and solution. On the other hand, they are a great way to learn more practically. They include actual examples and results.

A medical case study shows how the researchers identified the problem and created solutions accordingly. It would help the physicians in the future while tackling the same problem. Similarly, a hotel case study would help a new restaurant looking for a business in that area.

But case studies are not something you saw on teleshopping ads where (fake) audience claims to reduce 10 kg weight by taking a magic pill.

Instead, they include the hard and cold data being used in problem-solving and decision making to achieve the goals. The studies logically show “they-did-this-and-got-this.”

Case studies have been used for years by various organizations, medical and law schools, and artists.

And our SEO industry is not an exception.

In fact, case studies are as important as our analytic tools as online marketing is a trial and error process.

The SEO case studies of others can help you identify the best practices for the same concern, especially in the same industry.

SEO case studies can also be useful if you do not get results instead of doing the right things. Many brands have shared their case studies on how they boost their traffic using specific SEO techniques.

Here I have outlined some top SEO case studies you can learn from.

(Note: Names of the organizations hasn’t been given due to privacy issues)

SEO Case Study # 1: Improving Organic Traffic and Visibility

This is a case study of a website selling food products. They wanted to leverage digital marketing to promote their brand but didn’t know where to get started. Top of that, it was quite challenging in a competitive environment. They adapted specific SEO strategies to see success.


  • Creating a User-Friendly Website
  • Improving Visibility
  • Improving User Experience
  • Increasing Visitors

SEO Strategies Used by Them

  • Making the right keyword strategy
  • Identifying user intent
  • Organizing the website’s content
  • Creating a URL strategy
  • Posting fresh content

The Results:

  • 22% Increased Website Traffic
  • 40% Increased Recipe Sharing
  • Top Ranking for 10 Keywords

Key Lessons to Learn From This Case Study:

  • Creating a user-friendly website ensures easy navigation and encourages users to explore more.
  • A URL strategy can improve user experience and improve current marketing strategies.
  • Understanding the user intent is equally essential as it helps determine whether visitors will explore a website or leave it for a better answer.
  • Identifying the right keywords can put in front of the right audience and help your rank as well.
  • Fresh content not only educates your audience but also helps improve ranking.

SEO CASE STUDY # 2: Increasing Organic Traffic through Blogs

Blogs are also an important SEO strategy. See how this laboratory gets more traffic to its website through blogs by addressing customer’s key concerns.


Creating blogs to help customers and to drive traffic as well.

SEO Strategies Used by Them:

  • Researching the topics using specific tools and Q/A platforms like Quora and Reddit.
  • Including the keywords used by the target audience in the search box
  • Using CTAs (Call to Action) in each blog
  • Promoting blogs through social media
  • Using real images, videos, and infographics

The Results:

  • 33% Increase in Traffic to Product Pages
  • 50% Increase in Organic Traffic
  • 20% Increase in Page View

Key Lessons to Learn from this Case Study:

  • Audience-centric blogs are liked and shared by users.
  • Keywords make the content more discoverable.
  • Creating visual appeal through video or infographics can add to the success of your blogging.
  • CTA can prompt users to take the required action, thereby improving the chances of sales.
  • Social media is a basic yet essential channel to market your content.

SEO Case Study# 3: Boosting Local Inquiries

This case study belongs to a waste management business looking for getting leads through local inquiries.


  • To appear at the time when users are looking for their services.
  • Building awareness
  • Focus on the local searches
  • Improving on-page local optimization

SEO Strategies Used by Them:

  • Working on-page local optimization
  • Optimizing “Google My Business”
  • Creating high-quality mentions and links

The Results:

  • 30% more booking
  • Improved visibility in targeted areas
  • Improved traffic and leads

Key Lessons to Learn from this Case Study:

  • Google My Business account is important to improve your local visibility.
  • On-page SEO helps you get better visibility and support your marketing campaigns.
  • Creating mentions and links on other sites and directories help get traffic back to your website.

SEO Case Study# 4: Ranking for Competitive Keywords

A local travel blogger was looking to compete for the top keywords used by his audiences, such as travel advice or outdoor travel tips.


To get on top with specific competitive keywords.

SEO Strategies Used by Them:

  • Guest Posting
  • Choosing the keywords with good volume
  • Performing competitor analysis
  • Linkbuilding
  • Promoting the content
  • Using other content types such as infographics and videos

Key Lessons to Learn from this Case Study:

  • Guest post not only exposes your content to more audience but also helps you earn a link.
  • Link outreach helps increase awareness and visibility.
  • There is no use in going after highly competitive keywords.

SEO Case Study# 5: Building the Traffic from 0 to 100 k

It is challenging to build traffic for a startup as everything has to be started from scratch. However, getting good traffic is still achievable if SEO is done right. Here is a case study of a software company that increased its traffic from 0 to 100,000 in less than two years.


  • Building brand awareness
  • Improving organic traffic
  • Promoting Sales

SEO Strategies Used by Them:

  • Keyword research and competitive keyword analysis
  • Content Creation
  • Implying link building techniques
  • Improving blog visuals and readability
  • Promotion over Social Media

The Results:

  • Having 100k visitors in less than two years
  • Top ranking for 30 keywords
  • Many of their posts still rank on top Google spot for specific keywords

Key Lessons to Learn from this Case Study:

  • Keyword research is important to find the relevant keywords that can boost traffic.
  • Link building adds to your credibility and leads to higher site metrics and SEO scores.
  • Using videos and infographics make content appealing as well as sharable.
  • Content should be more on the latest issues faced by the audience.

Want to Achieve Success Like These Case Studies? We Can Help

These case studies must have made you familiar with essential SEO ingredients like keyword research, blogging, local SEO, content creation, promotion, and many more. It is well and good if you have SEO expertise to imply these SEO essentials. Otherwise, make sure to choose a professional SEO expert or agency to get the job done. If you are looking for the same, look no further than our digital marketing services.

We can help you conquer the ranking and boost traffic with the right SEO practices backed by our experience. Get in touch now!

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