How to optimize your content for improved traffic and visibility?
Generally, you insert keywords, create a meta-description, use heading tags and share it on other platforms.
Apart from ticking all these SEO boxes, you should do one more thing.
That’s optimizing the user reviews or feedback received on content.
User reviews speaks about the experience of visitors with your content. Some reviews can be good. Some can be negative. Whatever reviews you get, make sure to optimize them to improve your content.
For example, some readers ask you to update certain parts of your content. Or some are looking for video or some more tips. Once you make all these required changes suggested by your visitors, your content sounds better and efficient.
Here you will learn why and how to optimize user reviews to improve the performance of your content in SERPs. Let’s get started!
HOW OPTIMIZING CUSTOMER FEEDBACK CAN BENEFIT YOUR SEO?
The suggestions by your audience are useful in making your content relevant and potent. When your content sounds relevant and better, it can improve its ranking and visibility on the SERPs.
That’s not the only benefit associated with optimizing your customer reviews.
Have you ever thought that the reviews, whether they are good or bad, include certain keywords?
For example, a review that contains the phrase “the best SEO advice” can make your blog rank for the same keyword.
This also helps Google identify your blog or business, letting it to improve position in the SERPs.
As an added bonus, user reviews contain semantic keywords that are also useful.
Secondly, responding to the comments signifies to Google and users that your business cares for feedback and opinions.
You Don’t Have User Reviews? Here’s How You Can Generate Them
There is no shame in admitting that your blogs have little to no reviews on them. But it also prompts you to boost the engagement so that it attracts feedback from the readers.
Here are 8 tips that can help you in getting reviews on your blog.
1. Using CTA at the End of the Content:
Asking for feedback can be as simple as asking them for their thoughts at the very end of the blog. For example,
“Looking for your valuable opinion on this piece of writing!
It will encourage the readers to drop their feedback on your content.
2. Via Email:
Using email to ask for reviews is an effective approach. This is because over 90% of users open their email daily. And 58% of them check their email before doing anything else. Some readers might have subscribed to your blogs. If not, then you can go out to your user list.
Send emails to all of them asking for their feedback on your blogs or other pieces of content.
The message can be crafted like this:
“Hello Sam (it’s better if you personalize the mail using their name)!
Positive feedback from amazing readers like you helps us improve our blogs. Could you take a couple of seconds to go to this LINK and share your experiences? We will be grateful!“
3. Social Media:
Sharing your content via social media not only prompts the users to drop reviews but also encourage them to leave the feedback on the post.
4. Writing on the Trendy Topics:
Over the years, Quora has become a goldmine for webmasters to search popular queries posted by users. You can use these queries to create content.
Reddit is a great source of interesting and popular topics to choose from.
6. Email or Online Thread:
Ask your subscribers about their concerns so that you can create a blog on that. Online community or thread can be created to keep track of the most talked about things among your audience.
7. Competitor Research:
Look at your successful competitor’s to find out what keywords are they targeting to create content. The comments on their blogs can also help you figure out the relevant topic.
8. Google Search Console:
Last but not least—check out article’s queries in your Google Search Console to see if people are looking for your topics.
How to Run User Reviews Optimization for Your Content
We hope that the above-mentioned methods will help you attract feedback from the customers. Once you get sufficient amount of reviews on your content, it is time to optimize them.
1. Go through All the Comments:
There are many steps of optimizing reviews on your content. The first one is to analyze them. You need to read them all to get some key findings.
Are users happy with your contents? What are the points they do not agree with? Do they make any suggestions?
2. Respond to The Comments:
Whether the feedback is negative or positive, make sure to reply to all the comments. If some users are not happy with the details, assure them that you will make the relevant changes. And it costs nothing to say thanks to the visitors who appreciate your content. This will, as we have said before, will show that you care of your audience.
3. Make the Suggested Update or Changes:
Based on the feedbacks, add the relevant content as required by your audience as well as remove those irrelevant parts.
To understand this point better, let’s go through this example.
Your blog is on useful tips to create SEO friendly URLs. But some part of it becomes dated over time. Some readers are making you aware of this concern. However, that doesn’t mean you jump on making changes suggested by them.
Find out if they are right. If you conclude that their suggestions are worthy of implication, inform them that you have made or will make the required changes.
Otherwise, you can clarify to them why those changes can’t be made. Do it politely so that your response doesn’t seem rude to them.
4. Run the Feedback Optimization every 3-6 Months:
You can perform feedback optimization every 3-5 months as you get sufficient amount of review during this timeframe. Periodically optimizing the reviews of your audience will keep you content relevant, updated and fresh.
User reviews are one of the crucial parts of SEO. However, feedback optimization is not known to all webmasters. Only reputable digital marketing experts are using this strategy in best possible way.
Responding to your user reviews to create content accordingly not only keeps your content relevant but also keeps you in the good books of Google based on user engagement.
After all, your content is meant for your audience. Targeting their queries will make your content naturally engaging for them. If your content has a lot of feedback and you haven’t optimized it yet, the time has come to run the feedback optimization process. If you don’t have sufficient reviews, encourage your audience for the same through emails, CTAs and social media. One more thing—always choose a trendy topic to create your content. It will increase the chances of engagement over your blogs. Sharing is also important for user engagement. Here is some additional tips you can go through that will help your content to stand out in 2020.
What do you think? Drop your valuable feedback to the comment section given below!