Considering the latest update of Mobile First-Index and due to huge surge of traffic from mobile devices which surpassed the desktop traffic in recent years, the demand for Mobile Optimization has reached a new level.
The below graph illustrates the vast growth of Mobile VS Desktop from 2012-2020:
So the key question that hovers over the mind is “How do we compete and make sure that we are providing the best Mobile User Experience for our visitors?”
The answer is thorough Research and perfect implementation. So let us dig in and evaluate the meaning of these 2 powerful terms.
Research: How to conduct a competitor research for creating an advanced mobile strategy for 2019
One of the most important aspect for any kind of research is to get into the shoes of “What your competitors are doing?”.
Similarly for mobile optimization, the game begins with the study on your competitor abilities to dominate the mobile era.
Important Tip: Study both local as well as global competitors in the same niche to get the best strategy out of your competition.
Review of Design Implementation – What kind of implementation they are following i.e.
Progressive Web App Design
Mobile Separate Design
Accelerated Mobile Pages
to get a proper overview of “What is working in your niche and what is not?” is a must.
We will be discussing these implementations ahead in full detail in the “Implementation” phase.
2. Review of UX Elementsin the buyers journey –
With coming up of AI technologies and day to day advancements, it is very important to study what kind of new UX elements are being offered by the competitors to interact with the targeted audience at each level of buyers journey i.e.
Global Usage – What kind of navigation they are utilising, font size, content decoration styles and colour combinations.
Awareness Stage – Checkout the Main Blog and individual blog post representations, what kind of features and how they are represented to interact with users i.e. Social media sharing buttons, subscriber forms, banners and images, offers etc. Checkout how PDF and other type of knowledge based elements are used on the website i.e. example e-books and infographics. Some trending features like approximate time of blog reading, featured post/New Posts or Top posts representation can be reviewed as well.
Consideration and Decision Stage – E-commerce website have incorporated products, software website may contain demos. Studying their representations allow you to create the best layout for your website for the consideration and decision stages. Some powerful examples may be Reviews layout, Product Features Layout, Comparison Charts Layout, Feedback Form Layout, Customer Service Elements, Clear Product Images and Pricing. Also, very important is to review the check out process and the forms layout. Any leakage in customer flow can be a big loss.
3. Technical Aspects – Study the technical aspects of your competitors i.e. compare page loading speed, light house elements, AMP implementations using tools. Be the best out of the same, improvise where required. The best option is outrank the Top 3 competitors by creating an excel comparison sheet and updating it on regular basis for all the technical elements.
Studying the various implementation options for a mobile optimized website in 2018:
1. Separate Mobile Design
The design that is specifically made for mobile and is hosted on a separate sub-folder and sub-domain is called a mobile dedicated design. Mostly applicable for local businesses that wants to showcase “to the point content” or a website with “vast amount of content” which may be difficult to showcase in a responsive design.
Below are some of the things to remember:
Have a clearly defined Rel=Alternate Tag on the desktop version and Canonical tag of the desktop version on the mobile sub domain or sub folder to clearly represent the implementation of separate mobile design.
For further implementation you can also view the article of Stone Temple here.
The use of Vary:User-Agent Header – Whenever a visitor visits a webpage, it sends a User Agent of the particular device being used to the web server, a specific code is placed on the website to make sure the most suitable version of your website is detected using the Vary:User-Agent Header script.
The code can be found here with more elaboration on the topic.
Proper Meta codes to be used on each mobile optimised webpage – As each mobile web page has a different url of the desktop version so it is very important to make sure that all meta codes are present on the mobile urls as well, that are there on the corresponding desktop version of the same webpage.
Review of Structured Data as compared to Desktop – Another issue mostly found with the separate mobile design is the missing of the structure data. The structured data also has to be same for both the version of pages in order to not miss any SEO opportunities.
Appropriate use of Href-Lang tags, if you have an international website. Remember for the mobile dedicated structure you need to point the href-lang tags towards the mobile version of the website.
Proper Pagination as compared to Desktop – Many website auto load the rest of the pages in the mobile version rather than using the pagination rel=prev and rel=next tags. Need to have the same structure as desktop so that all the content is indexed.
Redirects – Redirect of 404 pages which has to simultaneously work for desktop as well as for mobile website, are often missed, so have to make sure the redirections are properly applied for both the variations.
Make sure to copy same rules in robots.txt as they are in desktop version i.e. unnecessary folders and pages must remain blocked on both the versions.
Verify the mobile version in Google Webmaster Tools – Yes, if it is a sub domain then it has to be verified separately in the GWT console, however you don’t need to do in case you are using a sub-folder. Here is a question answered on Google forums for the same query.
Review of content, headlines as compared to Desktop – After mobile first index, it is very important that you review the content density on your separate mobile website as lack of content means lack of rankings.
2. Responsive Design –
Most used, Recommended. Google Loves it! Easy to implement, cost effective as well and has been used by majority of the websites. The design that automatically fetches the same code or HTML of desktop and renders itself according to the device being used is called responsive design.
Some of the points to consider:
It uses a meta viewport tag to detect the resolution (Width and scaling) of the device being used by the user and thus render itself according to the same.
As stated “Google loves it” as it does not have to crawl another version of the website or duplicate content thus saving its crawler budget i.e. time and effort.
Page Loading Speed: Main painpoint for responsive website is with the page speed. As they have to load all the elements and content of the desktop version, it becomes a problem to get a good page loading speed. Make sure you check the page loading speed of each page using Google Page Speed Insight tool.
Site Architecture – Most of the top websites like Microsoft, Disney etc which are critically acclaimed as one of the best responsive websites have lot of responsive issues which lead to bad U/X. For an example: the “Games” option on Disney website had huge bugs. Also, comes with this the burden of pixilate images, formatting of charts and graphs and size of CTA’s being used on mobile are smaller as compared to desktop so designer has to optimize for the touch rather than scrolling and then clicking.
Tip: Try to use CTA buttons of 44 X 44 pixels.
Hiding Content – Another issue is with hidden content, most of the responsive versions in order to showcase the best elements, hide their desktop elements, which leads to lack of content or copied content on the same version. Has to be avoided. Best strategy is of aligning Content i.e Make sure to use the CTA banner on Top mobile fold and long fold content after the same.
3. Dynamic Serving –
In dynamic serving, the URL remains the same but the content & HTML changes for different versions of mobile, tablet and desktop by detecting the user device.
Again, it uses the Vary:User-Agent Header to detect the user agent being used by the user and then fetches the appropriate version accordingly.
Note: The issue for using Vary:User-Agent Header tag is that it the user agent list has to be constantly maintained in order to give the right UX to bots as well as user, which is a hard job and often leads to redirection issues.
It is an expensive affair as it requires a lot of effort from design and development team.
Most of the points, as discussed with the separate mobile website exists with dynamic serving as well regarding to meta codes, structured data and content structuring. Have to make sure that the codes are same for both the versions.
Caching issue is another problem faced as only version is cached i.e. either mobile or desktop so there are many chances that a mobile visitor may get the cached version of the desktop. However, solution is to properly use the cache plugins to use only the desktop cache.
4. Progressive Web Apps –
A mobile website that behaves like a web app and can be used offline is called PWA. Aliexpress and Filpkart elite are an examples of PWA. Both the websites multiplied their sales and user interaction using PWA.
Uses service workers (A connection between your browser and device) to store, update data and send push notifications.
PWA stores data and cache once a visitor visits the websites and prompts visitor to add a PWA icon to the home screen, once done the service workers then help to send push notifications.
Requires lot of expertise for implementation and is recommended only if you need an APP like experience.
The downward side is that some of the browsers still does not support PWA so may result in a broken link.
From SEO prospective, make sure you have SEO-friendly URLs and not the ones with a # as Google will neglect everything after #.
Make sure to use a proper sitemap for indexing of PWA urls.
Check the “Fetch and Render” option for the PWA pages to make sure they are being indexed properly.
Make sure to copy all content, Structured Data and Meta data from the desktop version.
Make sure to use the canonical version of desktop pages on the PWA pages where there is copied content.
Use the Vary User Agent header to indicate the user agent and make sure the redirections are proper.
Website has to be secure in order to make a PWA.
Use light house to make sure the PWA has all the important elements incorporated.
5. Accelerated Mobile Pages –
Tedious implementation – In wordpress, simple plugins and rework of htaccess file helps in the implementation, whereas in other platforms, developer has to download the code for AMP Project website. You need a developer for the implementation.
Canonical Tags – Canonical tags needs to be implemented on the AMP versions for desktop urls to showcase proper implementation and rel=”amphtml” tag has to be placed on the corresponding desktop webpage.
Mostly applicable for major content publishing sections such as Blog, News etc may not considered for product or service pages.
AMP Articles are favoured by Google as well. One can see AMP tag on the Google search engine which also is listed in the top carousel on the search.
Difficult for advertisers, as only one advertisement tag can be used on one page, which is also very difficult to implement.
Great UX – Studies have shown increased interaction, reduced bounce rate and even rise in conversions for websites that have switched to AMP.
AMP AD Landing Pages – Can help you create fast and attractive landing pages for your Google Ads. AMP Analytic can further combine with the same to run conversion tracking codes and re-marketing codes.Some common AMP Tags that can be used with-in landing page:
amp-form: Create landing pages that require input from the user.
amp-carousel: Create an image carousel with standard controls for scrolling an image gallery.
amp-lightbox: Display a full-screen view of a component like an image when it’s interacted with.
amp-live-list: Render a live stream of content into the landing page.
amp-call-tracking Dynamically replaces a phone number in a hyperlink to enable call tracking.
AMP Analytics and GWT – AMP is supported by Google analytic, AMP Analytic provides you a desired script that can be used on AMP pages for tracking, as well you can review the results in the GWT for the same.
Domain Authority – All the urls resides on Google, so getting a link back for AMP towards your websites is not possible which results in loss of backlinks thus DA. However, by late 2018, Google plans to roll out publisher URL in search for AMP websites.
Google Validation – Google Validation plays a major role in showcasing AMP pages on the search result i.e. until and unless Google is sure that there are no errors in implementation, it will not showcase AMP pages in the search result.
Continuous improvement – Still not being adapted by majority users, the AMP project still requires a major growth in prospect of design. However, as link-e-din, twitter and other major guns supporting the initiative it is bound to receive a major boost in coming years.
The question at the end of the day, comes with which mobile implementation is best for your business in 2019?
The answer is: It depends upon the nature of your business. As mentioned, content publishing websites may opt for AMP, e-commerce websites or website that loves APP may switch to PWA, while responsive may be loved by majority of the owners due to less cost, less SEO work as well as the reason Google favours the same.
However, i do believe, studying your audience plays a major role in the creation and optimization of mobile website. For example, Combination of PWA + AMP can do wonders if implemented correctly and can be considered as one of the powerful combination for coming year. Similarly, AMP + Responsive can also be combined together.
Some of additional checkpoints that you can consider while reviewing are:
Study Analytics – Best way to build a strategy is to study the analytical behaviour of the mobile visitor and improvise step by step i.e. mobile devices being used, avg time of site, bounce rate, conversion and traffic ratio etc. May be trying out A/B testing can really help as well.
HSTS – Though new, HSTS can be a replacement for faster loading speed for HTTP. It adds an extra security layer as well. And Google loves secure websites.
Monitor Rankings – Desktop and Mobile rankings are different. Keep a regular check on the same by using tools like SEM Rush.
If you are using QR codes, make sure they are not on the desktop version as they are meant to be for a mobile device.
A check on video is must, most of the websites still load videos with technical glitches which results in bad U/X. Make sure each video is working and easy to navigate.
Pop-up, Ad banners – Major source of high bounce rate are pop-ups and ad-banners that take important space of your powerful content and may frustrate user in their desired path of conversion. Avoid until it is necessary.
Maps – For local business or brands in which store finders are essential needs Maps to showcase proper address. Make sure they are not over pixelated.
We were privileged to be a part and sponsor of the 20th annual art exhibition by Bama Academy of fine arts where over 100+ artists participated and displayed their hidden talent.
It was an honour to meet Mr Vivek Atray (a well known bureaucrat and motivational speaker), the chief guest of the event, who with his amazing words brought lustre to the event.
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On this auspicious occasion, we would also like to congratulate the team of Bama Academy for their efforts to bring out such a budding talent in front of the world. Each year they make their presence felt in the world of art and craft with tremendous amount of hardwork.
However, the laurels go to these artists who presented their remarkable art in front of us. We would like to highlight a few of the stars of the show who provided us with great insight on their art works:
1. Artist Bhumika Talwar shared some amazing words for her painting –
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“A picture can paint thousand words.” I found the one picture in my mind that does paint a thousand words. “A birth of soul” that struck my mind. How a creator (all mighty) creates his best art and put soul in it and Send to take birth in a human body. The arrival of this beautiful art is celebrated by other creatures by great enthusiasm. Tried my best using oil colours in to picture. These words in the form of painting on canvas. I (Bhumika Talwar) teacher by profession started painting in year 2016 when, i got a chance to join BAMA ACADEMY where got to learn so many techniques of expressing my ideas.
2. Artist Sakshi – This painting depicts the balance in nature by exploring all the negative and positive aspects of nature . It is one dot balance in the sea of different extremes manifested only through this magnified sign of balance .
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The materials used are:
3. Artist Khushi Rajpal feels excited with the natural beauty and natures colors of beauty in the form of flowers, rivers gives her a meaning of life. She depicted her happiness beautifully in the acrylic medium titled natures wonderful gift.
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The artefact is made using pencil colours and acrylics. The motif behind making this artpiece is to show the worries on a grown and experienced face about the changing scenario of today’s world.
4. Artist Shivani Rajpal wants to take the people focus to be alert for the future society – may it be climatic changes or emphasis on today’s young talent
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5. I, Aparna Jindal, have been associated with Bama Academy since 2014 … though i have learned all sorts of painting i luv making portraits (basically realistic painting) .. For this painting I was really inspired by a poster which I saw . Titled ‘ WE ARE THE WORLD ‘ I have tried to show that kids are the true inspiration who make us understand the true meaning of happiness … no matter whatever the condition , whether we are happy or not makes all the difference. The medium used for this painting was OIL & have even used some wood waste ( coloured) to give dust look & it took me around 15-20 days to finish it.
UX refers to the user experience your write-up provides, whereas UI refers to the interface on which it is going to be displayed.
So answer the below 2 questions:
What are all the interfaces on which the content is to be displayed (Desktop, Mobile, Tab) and how does the rendering of content looks like on these devices? After Mobile First Index, you should surely consider giving Mobile a top priority.
What user experience does it offer (Content in form of videos, images, info-graphics, proper CTA etc)? – Is content clickable and shareable?
Did you know?
Article with images get 94 percentmore views than those without.
Posts with videos generate 3 timesmore inbound links than posts with plain text
If you are a SEO Expert or a Creative writer, you are bound around the words by your clients “WRITE QUALITY CONTENT?”
What pointers really define a quality content?
I will keep it simple and straight:
How to create trust? – Is your information correct, do you have supportive facts?
Is the content useful to targeted users? – Are those facts useful in anyway?
Is the content interesting for the targeted users? – How your content is different from other content? – Is there an emotional pitch, excitement, surprise, and admiration in the flow of content to create a reply from the visitor?
Answer the question – Why are you writing? For whom you are writing? What you want to achieve? Or simply fill in the blanks below:
We’ll become the best ________________ for ___________________ who are interested in __________________. This will help us become the ________________ and ________________. And unlike _____________, we do ______________ differently by _______________.
Scratch your heads and Get Deep Insight of the topic:
Understand the topic on which you have to write (Get deep insights from the team who is engaged with the project.)
Read other blogs (What are they writing, which content on topic has maximum shares etc)
Check Q/A for the topic on channels like Quora
Get to know the latest trends and hash tags on topic
Review any news in trend for the particular topic
Any Stats that can be supported
3 Powerful tips to get your message to the right people:
Tip 1: Segment and know your audience:
Who are the targeted audience?
Get stats from client or his sales team
Previous Demographic Data from analytics (if any)
Review stats around the world or local targeted region (if available)
Carry out a competitor analysis, you can use free tool like com
Tip 2: After segmenting the audience, get into their shoes and
Try to find similarities between their interests
How to make a No or Yes from them, how to generate reaction i.e. go against or support them?
Understanding whom they follow, what they follow? – Use Follower Wonk to get some insights.
In 2019, the smart move in link building strategies for ecommerce websites will help the aggressive and ambitious competitive business market to catch eyes of their online customers.
“Those brands that can visualise and accommodate or outstrip the needs of customer and can dexterously engage online shoppers via mobile as well, will be champions in 2016. But those online retailers that follow the conventional brand-centric e-commerce tactics will lose their potential customers and revenue.” – VarDish
How to make links for Ecommerce website is hard process. It’s not a hidden fact. Whether you are doing ecommerce link building services for a client or working to enhance the visibility of your own site, there are some exclusive confrontations you have to face when building links for an e-commerce website.
As we enter 2019, it’s important to have recap of link building approaches of previous year. It will help us to understand the future of link building tactics in a better way. Most of the tricks and techniques for building the links for ecommerce websites will be similar in 2019. It will just be an enhancement of 2018.
2018 Link Building Strategy for Ecommerce Websites which are promoted to 2019
1. Set Up Deal Pages:
Ecommerce websites run numerous deals throughout year. The deal page can be used to earn more links. Below given points will be helpful:
It is better to have one common deal page. It will be useful in getting return business. It is better to check for the backlinks of similar deal pages and outreach websites who posts similar deals in your business targeted region for backlinks.
Keep track of the relevant competitors and customers. Let bloggers and media know about your deals. If they want to let their followers know about it, they will have to link back to the page.
It is better to keep the page up once the sale is done. You can alter the page contents to be more generic. It is good to include links to important categories on your website or give a way to chip in to your mailing list.
2. Run a Contest:
Contests gives an enormous chance to generate links.
You can form them to target specific customers, gratify to their requirements and in turn, make your contents go viral.
Nicely formed PR campaign which is built around crucial event for your business can give good quality editorial links. It is wise to observe services like ProfNet and SourceBottle for media story requests and pitch your ideas. If you’re chosen, you’ll get an editorial link.
4. Change Brand Mentions into Link:
Many times in a month people may refer your brand in their blog or website etc. They may even write about it on their sites, tweet or mention it in their Facebook on regular basis. But they do not regularly link back.Use Buzz Sumo or alerts to track your website mentionsof your brand or products and reach out to those who are using your brand for a link back.
5. Research your competition
:It is better to use a link tool to see where your competitors are getting their links from and candidly start noting them. You will apparently require unique and catchy content. This process will save your time that you would have spent searching for new sites. It is advisable to ignore the low authority sites. As long as you follow guidelines and give excellent content, it’s only a matter of time before you outshine them.
6. Guest Posting:
It should be the best way of having backlinks for an ecommerce website. The essential part of an effective guest post is targeting right audience related to your business.In your signature or the biography box, you can leave links to your site with specific key words. Search engines use the number of back links as an indication of ranking your website for respective keywords.
7. Get a link from the manufacturer:
It is a good idea to get a link from the manufacturer whose products are sold on your website. Just send them an email and request them for a link that will do the magic.
8. Article submission:
It is an efficient way to get back links. Every now and then they will renounce your submission or take a very long time to approve it, but it is still an ultimate way to boost back links.
This is a fantastic way to build links for your ecommerce website. Catch a forerunner in your business and take their interview. People like publicity. In order to find forerunners in your business area do survey. Send emails to them. If they have press page there are 100% chances that they will link to your website.
10. Broken Link Building Redefined:
Make list of products in your business that are terminated, not in stock etc
• Check 404 pages or websites for those products or keywords (Website can be used: https://www.expireddomains.net) • Outreach them to replace the current page with a similar product from your inventory • Check the back link of a broken website and outreach them for replacement links
Infographics are golden goose for having backlinks and a new technique. A functional embed code raises the amount of backlinks that you achieve from your infographic marketing campaign. whenever someone pastes your embed code on their website, it will show your infographic and a link back to your site.
12. Purchase expired domains
Expired domains in your business field are great sources of getting the links to your websites. First purchase the domain and then redirect it using a 301 redirect to your site, and see the flood of link juice.
13. Google loves Yahoo Answers
Google appears to adore Yahoo answers. Keep a watch on Yahoo Answers and reply to questions related to your field. Provide good answers and give your website as a source. It increases your chances of getting back link to your website. No doubt they are no followed, but if your answer is profitable and valuable, anyone who sees it in the future will click through to your site.
14. RSS feeds:
Feedburner is a fantastic place to submit your RSS feeds, whether they are product or news feeds. They have great domain authority and can send you huge traffic, as well. Other feed assembling websites are also important for submitting product feeds, and they add backlink to your website.
15. Focus on Social Media:
Most of the social media sites gives nofollow links. Therefore it is important to focus only on those websites that allow dofollow links. Here are some of the social media websites to get backlinks: YouTube, Hub Pages, WordPress, Reddit, LinkedIn and many more.
These are some of the most important ecommerce strategies for 2019. No doubt it will continue to grow in 2019. Therefore it is Important to observe the changes minutely in this arena because ecommerce world is going to get very competitive in coming time.
Want to Buy Flats in Zirakpur near Chandigarh – Below Top Builders can Help
Zirakpur- A fresh spot in real estate, is nowadays trading on top. And, it is emerging to be a standout amongst the most encouraging residential/commercial localities. Many real estate developers are launching lots of projects by keeping the needs of every person in mind.
Zirakpur, situated in the foothills of the Shivalik range is bordered by Chandigarh, Panchkula and Mohali city from all sides. With the endeavor of IT Parks in Chandigarh, real estate demands have become greater than before in this area. Top property developers anticipate Zirakpur as a main attraction for the city.
Are you planning to buy property or apartments in Zirakpur? If yes, then here is the list of top 4 real estate developers that are thriving in Zirakpur near Chandigarh.
NK Sharma Group
NK Sarma Group is a standout amongst the most famous real estate companies in Zirakpur. The Group has built a reputation for itself on the bases of customer trust and quality products. The group started a business as a residential builder. With luxurious flats, garden flats and independent duplexes, the group offer an attention-grabbing lifestyle to their buyers.
It has grown to have the most enhanced product in real estate comprising of world-class residential improvements, including apartments, flats, Duplex, and so on. So far, they’ve 7 delivered projects with 2 ongoing projects.
NK Sharma Group is a name that stands for brilliancy, flexibility, superiority, and quality work in the real estate.
You can also check out the more client’s feedback here.
To reach NK Sharma Group, you can email firstname.lastname@example.org or call them at +91-9569021000.
Over the 4 years of its journey, the group has developed as a prominent real estate company in Zirakpur. The group is known for their quality development for both residential as well as commercial property. Either you wish to buy apartments or commercial space you can reach to GBP group.
GBP Group has so far 8 residential and 4 commercial ongoing projects. Take a look at some of the projects below:
GBP Eco Greens Floors
GBP Eco Homes
You can browse all the projects on their official website.
It has created world-class structures and conveyed divine living experiences. The group is recognized for building the coliseum of group housing, shopping complexes, commercial centers, warehouses, and retailing centers. Reliability, transparency and quality are the significant beliefs of the group, which serves it as an edge over the others.
It is one of the most trusted property developers as far as auspicious conveyances, maximum customer satisfaction, and clearness in pricing.
GBP Group can be reached by email at email@example.com or you can also call at: +91- 7087978380.
SBP Group experts in giving qualitative and quantitative solutions for real estate. It offers their services not only in Zirakpur, but all around Punjab, Himachal, Haryana, Chandigarh, Panchkula, and Mohali. The group made a key movement into developments of flats and mini-township. It offered an incredible nature of living space at exceptionally competitive prices.
SBP Group is the prominent real estate players, who have delivered 7 projects to their buyers. Also, 3 are ongoing projects and 5 upcoming ones.
SBP Housing Park
SBP Homes 3
City of Dreams
The apartments are designed keeping customers’ point of view in mind. Their projects have a fully functional club and is stacked with ultra modern amenities and some extraordinary Modern Features. Get a healthy lifestyle, that makes you stand apart from your friends and relatives.
SBP Group can be reached by email at firstname.lastname@example.org or you can also call at: 91-0172 – 4972200.
Maya Estatz is a 26 Year old organization and is Located at the heart of Zirakpur. Situated on Chandigarh-Ambala highway, it has a few successful residential projects, that have altered the modern ways of life.
Their flats are well-designed, stylish, comfortable, Eco-friendly, and above all, their affordable outlook. The flats are made in such a way that they are near Chandigarh, Panchkula, the Chandigarh Airport and the Chandigarh Technology Park. Moreover, Roads are connected in a better way to clean and green living.
These ongoing projects offer a large group of lavish courtesies that a home buyer wishes for. Maya Estatz have years of experience in real estate, meeting all the terms and conditions of customer satisfaction and desires of home buyers.
Maya Estatz can be reached by email at email@example.com or you can also call at: +918591003110.
Conclusion: Thus, above mentioned are the top real estate developers that have made not only structures, but created a space where life inhales, joy increases, families come together with uniqueness.
While 2018 saw content emerging from the shadow of SEO but 2019 seems to play a more significant role in SEO for Images.
Images can procreate a lot of traffic from image based search engines.
If you want more traffic to your website, you must learn how to optimize respective images to bring traffic.
The usage of images with other media constituents, has always been a way to engross your visitors and seize their attention. Following certain tactics of Image optimization in 2019 like using quality images in your content will give your business the possibility to be more visible on social media, encouraging more involvement of visitors and click through to your website.
Past, Present and Future of Image Optimisation
Peep into the Past
In this fast moving world, the benefit of including images within search results is important than before.In comparison to the content of the website image results are more
The Google President, Eric Schmidt, mentioned that google images search was born because of the craving to see Jennifer Lopez in her outlandish green Versace dress.
Gradually the number of images indexed in google were increased:
250 million images were indexed in 2001
In 2005 the result expanded to 1 billion.
By 2010, the index enlarged to 10 billion images.
In July 2010, the image search results were over one billion views a day.
Glance into Present (2019) for Image Optimisation
Factors to keep in mind for 2019:
1. Image Assets
Choose persuasive images to maximize traffic to your website. Visuals are seen 60,000 times faster than text. Therefore to find the accurate image is always crucial. A meaningful image will always be help to give right information and convince your audience.
For Example: If a company wants to advertise multiple sales in one image, he has to be clear, specific and impressive as in above picture.
Basic factors affecting Optimisation of Image Assets
There are two outstanding ways to store and manage your images:
i) One of the reasonable and best option for storing all your digital photos is on photo-centric image hosting websites like flicker.com, imageshack.com, photobucket.com etc.
Give relevant alt and title tags, loc, description
Select the creative common license
ii) The second way is to Own the Image Gallery on website
Create a Gallery Page
Define Category in H1 Tag
Define Images in each category with title in h2 tag
Give relevant description to each image in <p> and alt & title tag.
Create the creative license code (4.0) and add to each image for copyrights
2. Add and Submit in GWT the image sitemap:
Google crawl those images more efficiently whose sitemap is submitted in Google webmaster tool. Therefore in order to let search know about these images, you must put their location as well as different image assets while creating an image site map.
3. File Names:
It is better to optimise your image file names logically. If you’re naming the image for your iphone 6 plus product page you should not name your image as mgs729942712.jpg. The accurate image file name is iphone-6-plus.jpg. The search engines not only crawl the text on your webpage, but they also look for the keywords within the file names of your images.
4. Alt Text:
The alt attribute gives SEO value to the images in your website. Providing appropriate alt tags to the images can help your website achieve better rankings in the search engines by giving appropriate and related keywords to the images. The reason behind giving alt attribute is search engines can’t read images. Therefore you need to use alt tags to help describe your image to search engines. So by not including alt attributes for each and every image on your website, you miss a big chance to be visible online.
5. File Size:
For example for the website Amazon.com if their pages slow down even by 1second they will definitely lose $1.6 billion a year . “Page Load Time” is one of the most important factor in determining ranking of respective page. The larger the file size of the images, longer it takes a webpage to load. If images on your website slowly drip down the screen and take over 10 seconds to load, you can bade prospective customer goodbye! It is always better to decrease the size of the image files on your webpage to speed up page load time. Many ecommerce websites may use thumbnails for their websites. Make thumbnail image size as small as possible.
The caption of the image is the text that is included in the image optimisation. The captions which are under images are read 200% times more than the body text. Therefore if we don’t use them in a proper way, it means you are missing out on an opportunity to engage a large number of crucial readers.
7. How to get Copyright for your Images:
o Register with the Electronic Copyright Office:
ü Complete the application
ü Pay the registration fee
ü Upload or submit the copies of the images being registered
This is the best way of protecting rights for your images which help to protect and prevent other people from copying or using your image without your permission.
8. Image Optimization Tools for Compressing Images:
There are several free online tools available to squeeze and optimize images. Below are several easy and user-friendly tools for making your web images as tiny in file size as possible.
smush.it! is versatile tool for image optimisation. It is a tool that is available as a Firefox extension or as a simple web-based application (hosted by Yahoo!) etc.
PNGOUT is a robust image optimization tool which has set of choices so that you can easily optimise files compression to boost traffic via images.
RIOT has tremendous facilities to gain traffic with images for your website. It supports inputs in JPG, PNG, and GIF files. It has the facility to take out image metadata for reduction of file bloat and it also has some image-editing service such as pan, zoom, and rotate..
SuperPNG is a free tool for Windows and Mac OS users that optimizes your GIF images.
There are many options as far as WordPress image optimization plugins go. Choose one that suits your exact requirement.
10. Reverse Image Search:
It is widely used in 2015 and holds promising future in the image optimisation search technology arena. Reverse image search engine technology takes an image file as input query and returns results related to the image. You can use a picture on your computer or anywhere as your search to find the images which are similar to it around the web. When you are doing a search using an image, at that time any images or URLs that you upload will be stored by Google. Google only uses these images and URLs to enhance your products and services.
Snoop into the Future of Image Optimisation 2019
The below given factors may impact either now or in future:
EXIF Image Metadata: According to Matts Cutt software engineer at Google said that Google was not yet exactly using image meta data. Exif data could be included into search results in the future. Besides, Cutts recommended “if you’re taking pictures, I would go ahead and embed that sort of information if it’s available within your camera.”
Page Rank for product image search: In 2008, Google disclosed a paper named “PageRank for Product Image Search” that entrenched a way of computing a new image ranking factor. Precisely this method accumulates the images that are returned for a query and it recognizes the interest points within the images. It uses those interest points to provide resemblance between images and then ranks the image that has the maximum similar points as the highest.
There is no authentication saying this method has been triggered as a ranking factor, but hopefully it will be used in the future.
ImageNet Large-Scale Visual Recognition Challenge: The ImageNet large-scale visual recognition challenge is the biggest academic challenge in the world of computer. It happens every year to test the in depth understanding of the image, both in the sense of identifying the objects in images and tracing where they are. These technological growth will acknowledge even better understanding of image and the progress will directly affect Google products such as photo search, image search, YouTube and many more.
Google is definitely going to deepen its understanding of image optimisation technique in 2019. Some of the above mentioned factors are going to get more advanced especially reverse image optimisation. We should be prepared for more aggressive competition in image optimisation arena.