Author Archive

Apr
03

Top 5 Taxi Services from Chandigarh to New Delhi

Posted by Varun Sharma on April 3, 2015
Planning a vacation, or a business event, conference or any other travel or trip is not difficult as finding a means of transportation, which is not only affordable, but comfy and safe as well. The problem becomes intricate when you get numerous options in the market with their various alluring offers.
If you have planned your visit from Chandigarh to New Delhi, here we have listed the top 5 car rental services in Chandigarh for your convenience.

1. Jhazz Travels: If you are fond of travelling in a luxurious fashion, this is the choice for you! Jhazz Travels offers you the most lavishing cars and coaches on rentals. You can find here brand new cars including BMW, Audis, Mercedes, Honda CRV, Pajero, Montero and many more. Jhazz Travels are the market’s No. 1 leader in event transportation management.  They are best suited for large and small corporate and hotel sector events. All the cars are fully equipped with tissue papers, mineral water, and daily newspaper/magazine.

Jhajj Travels Chandigarh

Besides many pros, a major drawback one will find here is that the Jazz Travels is not suitable for those who want to travel for unofficial reasons like family tour or vacatons. Also, offering lucrative services demand heavy rental charges which are not afforded by everyone.

2. Gurdial Taxi Services:  Cozy, safe, highly luxurious, trustable and affordable- these words are enough to describe the Gurdial Taxi Services. Eminent in Chandigarh for providing world class services, GTS is the oldest and the largest taxi providers in Northern India. GTS has professionally qualified and trained staff and offers modern and luxurious fleet of more than 100 vehicles.

Gurdial Taxi Services Chandigarh

Moreover, they guarantee an enjoyable, timely, joyous and a hassle free taxi /cab travel under their courteous chauffeur having detailed knowledge of place and route. GTS s the only car rental company to offer 100% least price guarantee.

GTS is 100% reliable and trustworthy. They are highly secure as every car is equipped with GPS  facility. They offer very reasonable packages for nationwide locations. The cool part is that they also offer you a Friendly cancellation policy, in case you want to cancel your trip. GTS is a highly customer focused company.

GTS offers car rentals for various purposes like cars for holiday packages, for corporates, for families, for pilgrimages, for weddings, and even for local fleets. GTS provides a complete pick-and-drop facility keeping in mind the safety of their customers and even provides One-way Deals at almost half rates, unlike any other car rental providers.  Suitable for all the sections of societies, Gurdial Taxi Services are the best. So, if you want to travel anywhere from Chandigarh, New Delhi, make GTS your choice

3. Tara Brothers: Tara Brothers is a reputed Car and Coach rental agency operating in Chandigarh. It is an independent Rental company which can be relied upon to handle your transportation needs timely, on budget and with the finest of service. It maintains a large fleet of new and contemporary Cars and Coaches with a trained team of well-behaved and uniformed chauffeurs.

Tara Brothers Chandigarh

Tara Brothers is a service provider for A-Class Hotels, blue-chip corporates and, visiting dignitaries in Chandigarh.

Whether you are planning a Wedding Function or you need a transportation requirement for corporate events and conferences or any occasion which requires ‘Personalized Road Transport Service’, Tara Brother can offer you the best vehicles and decent drivers at the best possible rates.

Unfortunately, Tara Brothers is not a right option for people who want to travel local or for those who want car rentals for family holidays and tours, etc

4. Nanuan Travels: Nanuan Tours & Travels Cab offers reliable Taxi Service to meet the transportation needs of visitors, corporate clients as well as the residents. Their service area covers alomost the entire Northern India.

 They offer a dependable service for airport shuttle, transportation to medical visits, sightseeing tours, social visits or shopping and corporate accounts to manage the corporate transportation needs. The drivers are highly professional and independent business persons in the industry. All the packages are under your budget.

naunan travels chandigarh

However, with Nanuan Travels, you’ll miss the Luxurious fleets as they do not offer highly luxurious cars like Audi, Benz, etc.

5. Avtar Travels: Avtar Travels strives to satisfy every renter’s need and ensure a stress-free Car / Coach rental experience. They offer their services with honesty, trust and professionalism.  The staff and a cohesive team are well experienced in dealing with the foreign and domestic market. They have a fleet of 100 Cars including TOYOTA CAMARY , TOYOTA FORTUNER , TOYOTA COROLLA ,TOYOTA ALTIS, HONDA CITY ,TOYOTA INNOVA, TOYOTA ITOS SWIFT DzIRE ,INDIGO & ETC.

A major drawback is that you won’t get highly luxurious fleets here, like Benz, Audi, etc. Avtar Travels are suitable for family trips, pilgrimages, vacations, and not for the corporate and business events.

Select the one that fits to your requirements the best!

Apr
01

Top 3 Famous Dietitians in Panchkula

Posted by Varun Sharma on April 1, 2015
A healthy diet is a way to long life.

Obviously, it has become necessary to maintain a healthy lifestyle in this fast-paced life, where every individual is running behind substantial pleasures. A healthy lifestyle means a healthy routine, including regular exercise and a balanced diet. But, what exactly is a balanced diet, what is a healthy routine, what should you eat and what not? Apparently, we all have quite a little idea about a healthy lifestyle, but still it is important to consult an experienced dietician before planning a healthy routine for you and your family.

Here are the top 3 best and popular dieticians in Panchkula who can guide you better on how to adopt a balanced diet and live healthy. Have a look:

1. Dr. Madhu Sharma 

dietician panchkula madhu sharma
Dt. Madhu Sharma

With a rich experience of more than 3 decades of service at the Post Graduate Institute of Medical Education and Research in Chandigarh, Dr. Madhu Sharma is a talented, expert and registered dietician. Qualified with a diploma in Dietetics and a post graduate in Foods and Nutrition (M.Sc) from Hyderabad and Delhi, she is now serving people at several clinics and hospitals, along with an independent set up with the name of ‘Diet for life’.

  • Dt. Madhu is keen to provide practical and sustainable services for life, thereby making ‘quality, not quantity’ the motto of her work.
  • She is the best in her areas of interest- obesity, child nutrition and associated nutritional aspects, gastric and liver disorders.
  • She can also guide you well about awareness on Lifestyle Diseases comprising common problems of diabetes, both in adults and children, cardiac and hypertension in the population.
  • Her contribution in the public health also includes her 3 publishings based on Paediatric Nutrition which deal with varied aspects of nutrition in health and disease in children.
  • Besides these achievements and contributions, she is a permanent Member of the Indian Dietetic Association, (Vice President of the Chandigarh Chapter), Nutrition Society of India, the Indian Society of Parenteral, World Congress of Nutrition and Enteral Nutrition.

Through her independent setup ‘Diet-for-life’, she offers dietary management advices in the areas of cardiac diseases and hypertension, liver and kidney diseases, weight management (Obesity and underweight), general lifestyle guidelines, pediatric and diabetes.

  • Whether you live in Panchkula, Chandigarh, Mohali or any other part of the world, she is there to guide you.
  • All her services are available at very affordable prices, varying upon your goals and objectives.

To reach her, you can email @madhusharma15@gmail.com or call her at +91-9872001679. For further information, visit her website or check her reviews on Google.

2. Dt. Sheela Seherawat (Nupur Clinic Sector 17, panchkula): A Weight loss & Wellness Specialists and anti ageing specialist, Dt. Sheela is the mentor and a founder dietician of Diet Clinic Health Care Pvt. Ltd. and has won several awards in her field. Dt. Sheela is a certified dietitian, graduated with honors. She is a native of Haryana and has established a private dietician practice in India in the year 2006. 

  • A constant motivation, belief and a positive approach towards having a healthy diet is her key to success.
  • You can achieve good health with the expert advice from dietician Sheela Seherawat as her diet programs are designed in a scientific manner with a practical approach to suit everyone.
  • She runs an independent setup run by Dr Nupur at a Clinic in Sector-17, Panchkula.
  • She has introduced her special menu plans and is a registered dietitian with IDA, to have her own, line of customized diet plans.
  • She offers various dietary packages like Diet Consultations, Therapeutic Diets and weight loss programs. But, these packages are available at quite a high rate.

To book your appointment, call @+918010888222 or visit her clinic ‘Nupur Clinic in Sector 17, Panchkula. 

You can also visit her online @ http://www.dietclinic.in/

  1. Dt. Shreya: She is not mere a dietician, rather, she is your ‘diet cook’. Dietician Shreya has done her Post Graduation in Nutrition & Dietetics and thereafter, completed  her internship from PGIMER Hospital Chandigarh. She has also completed her Post Graduation Diploma in Physiotherapy and Nutrition. She has worked as a Clinical Nutritionist in Fortis Hospital. Today, she is running her own clinic with the aim of providing good health systems to her clients with a simple philosophy of ‘Helping people to lose weight with positive lifestyle changes’.
  • Dt. Shreya believes that the solution for any disease is not just to give a therapeutic diet just on a piece of paper.
  • She has initiated and named ‘Diet on Wheels’ where they and her team provides ‘Diet Tiffins’ to those who enroll with them.
  • Her Diet packages include detoxification diets, meta diets, model’s diet, blood pressure diet, etc. Here, this may not convince you as not everyone finds it comfortable with the diets package they provide. Also, these packages are not affordable for everyone.

Reach Dt. Shreya for consultation @ http://dietitianshreya.com/or visit her clinic in sector 14- Panchkula

Feb
15

26 best things from the 90s that will bring smile to your face

Posted by Varun Sharma on February 15, 2015
No matter how successful you may have become in your late twenties and early thirties, but that childhood in the 90s is something that you will always long for. Being a kid in the 90s was fun; it was more than Android and iOS. Playing pittu was favorite pastimes in recess during school hours, while playing cricket or chatting with friends over a game of carom board was the hide out from studies back home. If you are a 90’s Indian Kid, here are twenty-five things that will make you smile and feel nostalgic all the way.

1. Parle-G was a staple diet. It was the first thing you had with a glass of milk, and carried to school.

parle g glucose biscuits2. Nothing like the refreshing smell of Nutties! Though, opening its tin foil inside the main box was always a task.

cadburys nutties

 

3. A vital part of your school bag arsenal, the Milton water bottles always played a handy role in fights too.

https://vardish.com/wp-content/uploads/2015/02/Milton school water bottles

 

4. We called them PT shoes, aka White Fleet Shoes. When they got dirty, you could get them shinning again with chalk.

White PT Shoes

 

5. You’d wait all through the primary days to be able to write with a Reynolds ball pen. And how smooth was it!

reynolds pen

6. Popsicles (pipes with flavored ice) was mandatory after school. Cola was my favorite – yours?

cola

 

7. Those breathtaking stories in the Reader’s Digest are still fresh in the mind.

readers digest

8. You’d be marked the geek of the class if you walked in with a floppy disk in your hand.

floopy disks

 9. The red and black Natraj pencils, and the lovey ad – “Yeh laga sixer, Natraj fir champion.”

nataraj pencils

 10. Mango frooti, Fresh and juicy! That flavor was just so purely fruity.

Mango Frooti

 11. Probably all of us had gotten immune listening to ad – “Washing powder Nirma, Washing powder Nirma, Doodh si safedi, Nirma se aayi.”

washing powder nirma

 

12. Available in Red, green, blue orange, and other colors of the rainbow, Parle Poppins was the candy to go to.

poppins

13. The sweet chalky cigarette were our way to imitate our adults. The cigarettes were white with a reddish tip.

Sweet cigarettes

14. We were obsessed with Mario and contra. Two video games that were our bread and butter in computer labs.

mario contra

 

15. The Gold Spot carbonated soft drink that Coke and Pepsi drinkers wouldn’t have even heard of.

Gold Spot

 

16. The non-dust eraser rubbed it clean and also left no dust. It was such a delight!

NON DUST ERASER

17. Being in the game parlour, playing Road Fighter Game by inserting a rupee in the ‘insert coin’ slot of the arcade machine.

road fighter

 

18. Playing Audio Cassettes  with favorite songs on the Walkman was everyone’s favorite thing.

audio cassettes

 

19. You’d spend all your vacations covering your books and notebooks with brown covers and sticking these name stickers on them.

labels for books

 

20. GI*JOE toys were your personal army. You’d fight endless battles and win every time you played with that bad guy.

Gi-joe

 

21. Crazy balls were really crazy and we were crazier trying to bounce them off the walls in a closed room. I’ve bruised my eyes many times doing it.

crazy balls

 

22. These lead replaceable pencils were just so good to write with. But if you missed one of these replaceable leads you were doomed.

lead pencils

23. Fiddling with the TV antenna on rooftop and shouting to confirm the display clarity was something everyone couldn’t do to perfection.

tv antenna

24. There were other games and then there were these glass marbles (Bante).

Glass marbles Bante

 25. Kodak camera with film rolls. You had to be extra sure before clicking a picture since what you clicked could only be seen when the roll was developed.

kodak camera reel

26. Who can forget Karur Singh of Chandar Kanta  and his favourite dialogue Yakku!!

karur singh

Jan
14

Understanding Google Freebase and Optimizing it for your brand

Posted by Varun Sharma on January 14, 2015
With great power, comes great responsibility’ – this quote seems perfectly suited for Google. The search engine giant has outshined all players in the race by a significant margin by continuously providing unprecedented services. Google keeps on incorporating new features to better a user’s search experience so that they can get access to more useful and appropriate data in the least possible time.

Google’s Freebase acquisition is one step in this direction that allows people to access relevant and commonly available information more effectively. This is why a small module with a summary immediately appears on the R.H.S. of the search result page when you search for a person, place or thing.

Freebase is a collaborative graph database for structuring knowledge of people looking for information about a particular person, thing or place on the internet. This ingenious open-source, shared database is the brain-child of San Francisco-based startup Metaweb Technologies, Inc. The company was founded by Robert Cook and Danny Hillis in 2005, and is now an integral part of Google since 2010.

Google Freebase Example

It’s a community-curated database of more than 12 million well-known objects including movies, books, TV shows, locations, etc., which combines structured and unstructured data, maintains the association between them and finally uses it to show Google search results based on both kinds of data. Being an open-source platform, it is available free for use by developers and encourages other companies and users to contribute to enhance its knowledge base of metadata.

How to add your brand/business to Freebase

Freebase swings into action as soon as you enter a search query, and it collects information from various reliable sources such as, Wikipedia and displays it as Knowledge Graph.

If you are the owner of a company and want information about your company/brand to appear on the Knowledge Graph, follow the steps I’ve listed below and see how using Freebase the search engine giant provides better and more contextual results for your brand.

freebase for brands

Step 1Get a Google account

As the Freebase is a Google company, it prefers you sing into it with a Gmail account. If you already have a Google account, then you can directly jump to the sign in/sign up button on the website and register.

Step 2 – Brand listing

If you have a Wikipedia page for your brand, possibility of your brand already being listed on the Freebase is high, since (already mentioned above) it uses information from reliable sources. If you’re not on Wikipedia, then don’t worry, there are numerous topics listed under Domain bar to choose from using which you can describe your brand easily.

After clicking on a category listed under the ‘Domain,’ you will see various types. Choose one that suites your business and proceed to create a topic for it. Clicking the button will activate the ‘gear icon menu’ on the R.H.S of the top bar. Enter the name of your brand and click ‘Create.’

Step 3- Business info

Your business has been listed on the Freebase successfully. Now you need to enter more details about your brand. For that you need to add new value listed under the ‘Topic’ module. You can further edit (add or remove) the information by making changes in the ‘Add Type.’ Enter the type of your brand, business or services you offer. ‘Assert this type’ Freebase pop-up will appear on your screen. Click ‘yes’ to continue.

Step 4 – Enriching your entities

Other important information you need to update for your brand is the logo, general overview, establishment date, name of the founding member(s), business headquarter, official webpage, social media links, etc. And, this is how search result for your brand Freebase will show to a user.

Apple Knowledge Graph

Why Freebase?

That’s all you need to get listed on the Google’s Freebase. But, one question that might be making high tides in your mind is ‘why you need to list your brand on Freebase.’ Okay, here I will try and acquaint you with the answer –

Brand image

We know the fact that having additional information and multimedia about your brand makes you look more reputable in the eyes of the users searching for your brand on the internet.

Free Ad space

This is the best advertisement spot Google offers to the brands. If you are right with the process of adding your brand to the Freebase, you are going to get almost half of Google’s search result page (SERP) for free.

Sustainability

Given that Google keeps enhancing its search algorithm, new updates keep coming in at any point in time impacting search engine rankings for your brand. However, the visual elements Freebase offers with the help of Knowledge Graph can help you stay connected to your potential customers.

Here-in the article, I have tried to familiarize you with Freebase, and how you as a business can use it for your advantage. In case there is something that keeps you begging for more, leave a comment and I will respond to your query. However, on the basis of a recent (official) report surfaced on the Freebase’s Google Plus page, Google is planning to shut down Freebase, but will continue to offer access to Knowledge Graph.

What concerns will it raise?

Following this move, Google will integrate huge Freebase database into Wikimedia Foundations’ Wikidata and the project will be shut down as a standalone entity in mid-2015. Freebase will become read-only on March 31st,2015 and a new API for entity search powered by Google’s Knowledge Graph will be introduced. By the end of June 2015, the Freebase website and APIs will be closed and the final dump of Freebase data, which is offered under a Creative Commons Attribution License, will be released.

This, for sure, is the gentlest retirement of the service ever done by Google, and it would be too early to be judgmental about the decision as one API takes a backseat, and another is ready to enter the service. But, my biggest concern, as a digital marketing expert, is how accurately the data will get updated and transferred from one platform to another. Will the same volunteers work in the Wikipedia community? What would be its impact on Knowledge Graph, good or bad? If you are also concerned about the change, then leave your feedback in the comment section below.

Other useful links:

http://googleresearch.blogspot.in/2013/07/11-billion-clues-in-800-million.html

http://image.slidesharecdn.com/semanticweb-1232933866662648-2/95/apis-freebase-and-the-collaborative-semantic-web-25-728.jpg?cb=1236104253

http://www.kahenadigital.com/wp-content/uploads/2014/04/Understanding-KG-Colors-w-logo.png

Dec
03

How to use Wikipedia for SEO and Link Creation

Posted by Varun Sharma on December 3, 2014
Wikipedia SEO

Image Credithttp://whiteboardcreations.com/wp-content/uploads/2014/06/wikipedia-seo.gif

A lot of us out there in the SEO world are often wondering whether or not is it correct to use Wikipedia for SEO purpose. If you ask me, my answer will always be – yes!

Wikipedia undoubtedly is amidst the most visited websites on the internet. Its importance as an authority website is unparalleled. At this point it is really worth pondering how many times Wikipedia shows up in the first three or four search results on Google.

It provides unbiased and near correct information to millions of visitors every day. Wikipedia is therefore a major online traffic source, which is waiting to be used for their advantage by SEO experts. Using Wikipedia for SEO is not as easy as it may seem, you cannot just jump over to Wikipedia and check how many times you can stuff in your links in different articles.

Yes, Wikipedia is one of the finest and most effective link building sources out there, but before you can use Wikipedia to your advantage, there are many things that you need to keep in mind.

  • Wikipedia is basically a non-profit organization, so it doesn’t work for financial gains. Its primary objective is to provide readers with unbiased, neutral and accurate information. Studies have revealed, information on Wikipedia is nearly as accurate as Encyclopedia or Britannica and that there are billions of users on the website. The stats are good to suggest Wikipedia as an online information giant
  • Wikipedia doesn’t give out any link juice; all the links on Wikipedia are “nofollow”
  • Wikipedia does not want you to add links with which you are personally associated with you in any way
  • Wikipedia can add your site to spam list if links to your website are continuously added to articles on Wikipedia

 Wikipedia SEO Strategy

Image Credit: http://www.mashinie.com/wp-content/uploads/2014/04/670x500xSmartly-Interlink-Posts.png.pagespeed.ic.KJhUCsJsiD.jpg

How can you use Wikipedia for your SEO advantage?

Basically put, Wikipedia backlink will not add value to your site. But yes, you can still gain with exposure and keyword ranking. Most Internet Marketing experts, like myself thus suggest:

Value is not really the question, it’s how you get your links on Wikipedia pages to benefit from other things.

When it comes to ranking for a specific keyword, your website may not rank well for it, but your Wikipedia page with a link for the keyword will be able to rank fairly high. This does not mean you start creating Wikipedia page for every keyword, it is only beneficial if it happens organically. The main focus of an SEO professional should be to add content, and not links. Links should be secondary to content, especially when you’re dealing with Wikipedia.

  • The content you upload on Wikipedia should be unbiased and completely accurate.
  • Start by editing few related articles and then move to the target article.
  • When adding links, be inconspicuous and focus on linking multiple website.
  • Do not stick to adding links to your website alone, try and include links to few other credible sources as well.
  • It is also advisable not to try and add all your links at once, it should be a gradual process and should look organic.

How to create a Wikipedia page?

Create Wikipedia Page

Image Credit: http://3.bp.blogspot.com/-Tzw6V4Znr4k/UU9bAaip2YI/AAAAAAAACf0/mF4apytis9o/s1600/imonwikipdia.png

Anyone looking to create a brand new page on Wikipedia must proceed with caution. A Wikipedia page for your company, brand or agency is extremely valuable; it can lend credibility and make you reachable on the internet. Moreover, customers searching for you on

Wikipedia feel impressed and consider your organization to be big and legitimate. Wikipedia encourages new pages on brands, which have not been written about previously. But the brand or company you are writing about should have history of being in mainstream media and the evidence should be available online.

Most SEO executives must have tried to create new pages and place their site’s link(s) on it. In most cases, fanatical Wikipedia editors must have removed it. Why does this happen? It is because the external link you provided is of little use to the community and only benefits you.

You should not let this deter you. If you have a website that can be recognized as a resource in its domain. And if you see that Wikipedia does not have a page on the topic you cover, you should venture into creating a page and gain SEO benefits from the link(s) you place in the article.

Here is how you can get down to create a compliant Wikipedia page:

  • Become a trusted contributor: You cannot get around this, if you are planning to make an edit to existing Wikipedia content, or you plan to add a new page; you need to sign in as user.
  • Login: After creating an account, login to Wikipedia. You can do this directly if you have an existing account. Search if the page already exists: Before getting down to create a page, search Wikipedia to see if the page you plan already exists. If it doesn’t exist you can go on to make the page; but if it is already made you can see the information, read it and edit if necessary.
  • Category: All pages on Wikipedia should be placed in one category at least. The easiest way to find a relevant category for your page, search for similar articles and copy the category from there. You can go to the end of the page, to add category module and select your category there.
  • Include multiple references: Wikipedia says it’s not a dictionary, so it requires every page to have more than a dictionary-style definition with one or no reference. It is advisable to cite at least 3-4 reference links (to credible sources) on a new page. Moreover, including the reference within the article, listing out references at the end of the articles is not considered a good practice by Wikipedia editors.
  • Links other pages in Wikipedia: It is encouraged and expected of you to add references (links) of other pages within Wikipedia, which have relevance to your page content. More detailed process of creating a page can be found here, I’d like to inform that people will edit your page, sometimes in ways you may dislike. Though, Wikipedia has a policy to let you discuss if you disagree with some change, but it may not have a desirable effect on the link you had included. So, what’s the best you can do to ensure Wikipedia page retains the link to your website. The idea is simple – ensure the page linked is useful to any visitor landing on the page through Wikipedia, make sure it does not contain anything promotion or commercial. There are several reasons for your article, or the link in it, to be removed from Wikipedia, the main thing is to ensure that there is a level of neutrality. Do not include anything promotional about your brand or company on the page.

Different types of Wikipedia pages

albert einstein wikipedia page Individual, group, band, company, agency or brand, just about anyone can create a page on Wikipedia. Every page is different from the other, but there is a catch – a page should be neutral, verifiable and should not be promotional. Any page which does not comply with Wikipedia’s terms and conditions or is found to be unworthy of inclusion can be removed from the website as per the site’s deletion policies.

Without saying, Wikipedia seeks neutrality. Every page or article on Wikipedia should be editorially neutral. The page cannot take sides of the organization, brand or individual it discusses. It should report both the good and bad about the topic from reliable and verifiable sources. The page cannot be promotion and must only contain factual information.

When you write an article about yourself, your agency, organization, company or brand, you have no right to control its content or the right to delete it outside Wikipedia’s normal channels. It is exciting to have an article about yourself, your company etc. on Wikipedia, but it cannot be your sales brochure. The article should not be there to promote, but to tell the world about the topic’s neutral point-of-view. Include your links only if they are useful to the community and not just you (for the sake of promotion, you can only include the link to your website).

It is because of this, most SEO experts, will tell you to ask someone with no obvious ties with you, or someone who has good reputation with Wikipedia to create a page for you or your business. This will present a neutral viewpoint.

Link between Google Knowledge Graph and Wikipedia

Wikipedia Google Knowledge Graph Google formally launched its Knowledge Graph back in 2012. The new technology which appears as a box on the side of Google’s traditional search result, providing interesting facts about people, company, brand, place or thing. Google Knowledge Graph picks out most important facts for each search query, to show the visitor information they are looking for in a snippet.

The introduction of Google Knowledge Graph (or Graph) is seen to have an effect on Wikipedia. It is believed that the free online encyclopedia lost about 10 percent of its page views in 2013. The Wikimedia foundation website shows that page views on English Wikipedia declined by close to 12 percent in the period between December 2012 and December 2013. The report brings out a finding that believes when people can get their answers from the search page itself, why would they want to click Wikipedia page for it.

Google Knowledge Graph Search ensures that people don’t have to click further than the search page when they are searching for companies, people, big brands etc. It may be an outside reason for decline in Wikipedia’s viewership, but there is no denying that Graphs (don’t have a box for everything). For information on most things, you still have to go to Wikipedia.

Using Broken Link Building for Wikipedia

Wikipedia Dead Link SEO When it comes to backlinks, just like any other website, Wikipedia also has broken external links site wide. Wikipedians define “dead link” as link not active. This means the link needs to be replaced. For SEO experts it is a great opportunity to find dead links as it can be a new backlink opportunity. You can find all articles with external dead links here. WikiGrabber is another good tool to help narrow your search for dead links.

Broken Link Building benefit

It is one of the most interesting white hat link building tactic to look up Wikipedia for all dead links. If you have a reference to the dead link, grab the opportunity and get a nofollow link from one of the most trusted website out there. You can email the site owner telling them their links with relevant Wikipedia pages. This will benefits SEOs in two ways:

  • The website owner is flattered because you have helped them fix a broken link
  • And you have a new backlink

“Wiki Grabber” – Introduction to tool and its advantages

Wiki Grabber, as discussed, is one of the finest tools to search for dead links. The tool is a quick way to find Wikipedia pages for non-active links, which need citations and/or dead link replacement. As an SEO you can use Wiki Grabber to your advantage to:

  • Instantly reach Wikipedia pages with broken and inactive links
  • Wikipedia refers to broken links as dead links. SEO can easily find the dead links on the page
  • Once the dead links are found, they can be replaced with your link

Conclusion

Wikipedia, we have come to understand, is the biggest authority websites on the internet. Therefore, the best thing any SEO can do is, create backlinks from Wikipedia. Just because Wikipedia links are nofollow, shouldn’t be a reason to believe that links are not valuable.

Nov
01

Virtual Reality and Future of Mobile Experience

Posted by Varun Sharma on November 1, 2014
Imagine the time when people first saw a motion picture, complete with sounds and moving pictures. They must have been surprised to the core when they happened to see movie characters and landscapes come alive on the screen. It was the “projector” that did the trick.

That was several decades ago. 

Virtual Reality Decades Ago

Image Credit: http://blog.thephoenix.com/blogs/blogs/outsidetheframe/dreamherlockjr-inthefilm.jpg

On screen virtualization involved “eyes and ears” but not so much of rest of the human body. The involvement was great but not “near perfect.”

Video games were the next big inventions that further amplified involvement of people who played them. 

virtual reality video games

Image Credit: http://bookofextremefacts.com/fact_images/games_entertain/first_home_video_game_console.jpg

Multiple, layered outcomes of a series of sequential actions in a video game were no doubt predefined by the software program but users did find themselves highly entertained due to the increased involvement.

As the computer science took center stage in all sectors including defense, entertainment, education, healthcare etc., several state funded and private organizations began allocating funds for research on Virtual Reality.

They knew the applications of a viable VR technology were immense. While some companies like Nitendo launched VR games way back in 1990s, several others jumped in and spent millions of dollars on VR R&D.

VR games were launched in huge numbers over the next few years and other organizations too found ways to make use of the advanced VR technologies.

Here’s a fine example of immersive virtual reality:

Today, VR technology is used in fine arts, game development, music creation, training etc. and even has therapeutic uses.

Virtual reality parachuting simulation
Virtual reality parachuting simulation | Source: VRS.org.uk

Image Credit: http://www.vrs.org.uk/images/us-military.jpg

The Next Big Wave of Change in VR

Virtual Reality and Future of Mobile Experience

Advancements in 3D and other such technologies have now made it possible to pass on the fruits of years of research to common people in the simplest ways imaginable.

In order to make VR more accessible to the world (as it required expensive hardware and software), a team at Google decided to develop a product that would provide VR experience right in the mobile phone

They called it Google Cardboard.

Google gifted an Android App titled “Google Cardboard” and a “cardboard” (fundamentally an Origami model) to developers this year at a conference.

Joined together, an Android Phone with the “Google Cardboard” app and this cardboard literally transformed itself into a basic but impressive virtual reality headset.

No, it’s not perfect but you do get the idea where we’re headed, right?

Can you imagine just how drastically (and for good) the mobile experience will change when VR in mobile becomes mainstream!

Consider This:

A mobile virtual world made up of the following:

  • A mobile device (which you can easily carry around easily)
  • A supplementary component to make it VR-ready (preferably less bulky than that of Oculus; its great work though!)
  • Superior Virtual Environment (preferably better than that of Google Cardboard)
  • Input devices for even great involvement (preferably smarter than Microsoft’s Kinect or Wii Controls)

Can you imagine the possibilities?

It shouldn’t be hard.

VR, I think, may take the world by storm in not so distant future. The fact that technology giants like Google are keen to take the smartphone revolution to the next level by integrating VR technologies with mobile operating systems goes on to prove just that.

I would still want to hit the road for a refreshing bike ride but 3D shopping on my mobile, I’m game for that!

Fingers crossed.

Jun
30

How Google uses the Entity Relationship Model

Posted by Varun Sharma on June 30, 2014
Computer science has for long made extensive use of “entities” and “relationships” for defining different data sets and key rules that govern their associations. Now, SEO and content writing professionals too may have to learn a thing or two about these concepts.

Let’s go through the basics first.

What is An Entity?

Something that can exist independently in its entirety can be termed as an entity.

So, your name is an entity and so is the title of this post. Any noun you can think of can be an entity.

What is a Relationship?

Multiple entities can be related to each other. These associations are known as ‘relationships.’

What is entity relationship model?

A Sample Entity-Relationship Diagram

 

Entity Relationship Example
entity relationship example

While ‘Writer,’ ‘Consumer’ and ‘Novel’ are entities here, they are related to each other through relationships named ‘Creates,’ and ‘Buys.’

This simple concept, enriched by “roles” and “cardinalities” forms the basis of Relationship Database Management Systems (RDMS).

What’s in it For SEO Experts?

If you are an SEO expert, you may now need to get into the basics of how relational database systems work or how you can use ER diagrams.

What should be of interest is the fact that Google has recently secured a patent that revolves around such entities.

In this case, Google has used the term “search entities.”

The Internet is growing bigger and search engine giants, well, smarter. The next big thing happening after Hummingbird, it seems, is Google taking “search entities” quite seriously.

Google’s Knowledge Graph, for example, is in fact an “entity graph.”

In near future, Google may use the “search entities” to a great extent to correlate different pieces of information that otherwise appear disconnected to a bot.

It’s Not a Recent Development

Google has been of course trying harder each year to better serve the end user as the Internet grows in size. If Google didn’t update its search algorithms every now and then, it would just fail to provide “relevant search results” due to the sheer size of the Internet.

Providing relevant results is Google’s core competence and there’s no way the company would want to lose out on that. It wants to ‘answer’ everything that billions of people want to ask it and do so in a manner that no one else can.

Back in 2010, Google acquired Metaweb, a company that had created a fine system of indexing “named entities” on the Internet.

A “named entity” is a specific place, person or a thing. Cristiano Ronaldo, Brazil and Football, for example, are “named entities.” Each of these named entities is given a unique ID.

Equipped with a database of tagged data (named entities) created by Metaweb, essentially a semantic search startup, Google was in a position to improvise it further and ultimately make it a part of its search engine offerings.

Today, when you search for Bob Marley, you’re shown some highly customized results because Google already has information ready to be served. “Bob Marley” in this case, is handled as a “named entity.”

Example Google Knowledge Graph
Example Google Knowledge Graph

 

Not just Google, other search engines are using such entities too. According to an internal study carried out by Microsoft, as many as 20 to 30% of all search queries processed by Bing Search were just named entities. The study also pointed out that close to 71% of all queries submitted to Bing Search had named entities in search strings.

Does that ring the bell? It should!

Search Entities – How Google Can Use Them

By successfully correlating billions of disparate “search entities,” earlier identified by making use of metrics such as keywords, images, meta tags, back links, anchor text, social signals and more recently authorship, Google may soon be in a position to further improvise its search algorithms.

Imagine how page ranks of many websites may change (for better or worse) if Google bots can effectively correlate specific information about different people, places and things.

Let’s say you create a new website on Bob Marley and make it a complete resource, by assimilating unique and high quality content as well as other information including the songs, wallpapers, videos, graphics, books etc.

Earlier, it would have been pretty hard for you to get it ranked well. It would take great effort because of highly competitive keywords. But once “search entities’ begin to play a bigger role, it would be a different ballgame.

Search Entity = Bob Marley

Related Search Entities = Songs, Music, Awards, Tours, Biography, Books, Articles, Images, Videos and so on.

If the list of “related search entities” is available with a (more) intelligent bot, do you not think it will begin to rank pages differently than how it is possibly done right now?

With “search entities” Google may be able to make some sense out of the unstructured data on the Internet. The outcomes will directly impact page ranks of websites crawled by the search engine.

What are you selling on the Internet? What are your products known for? Are you targeting a specific place? What is that place known for?

All such questions and a whole lot more may soon become more important than ever for internet marketers!

Jun
21

Installing Two Brothers Carbon Fiber Exhaust Gt650r Hyosung

Posted by Varun Sharma on June 21, 2014
Scorching heat but at last i have finally installed a new two brothers carbon fiber exhaust on my bike Hyosung GT 650r.

Thanks to my Bro Guradesh for supporting me and guiding me through the entire installation.

Guradesh and Varun installing two brothers carbon fibre exhaust

Review of Two Brothers Carbon Fiber Exhaust

Price – Quite expensive, thought would get it from ebay for the said amount of 27,000 however here is the tricky part, had to pay 9000 extra for the import duty, so actual cost went to 35k.

Delivery – Ordered from Ebay.com (US Florida) and got it delivered with-in 20 days.

Installation – Quite easy installation although i was a mere spectator and the installation was carried out by Guradesh. The steps are below:

1. Removed the Exhaust using the l and key set provided with the bike. Needed a 13 and 16 inch key as well to remove the bolts.

2. Easily removed, however one bolt to the inner side of the bike was a pain in the a**.

3. Got the new exhaust and added the glue within the tube to the exhaust, removed the inner ring with the old exhaust and simply refixed the bolts and ready to go!

Noise – It sounds like hell, just what i needed.

Uploaded a video below of Two Brothers Carbon Fiber Exhaust:


Next step is to check the performance. Will monitor and update in my next blogpost.

I hope the video works, trying a new method of embedding you-tube video 😉

 

Apr
24

Happy Birthday Mom

Posted by Varun Sharma on April 24, 2014
20140424-234923.jpg

Image by Naresh

You got me into this world
And granny got you into this world
No wonder our world’s are different
But the love and affection is same

Wish everyday of your life to be as cheerful as today
And may this year Brings in
More good health with no pain at all
And, yes off course lot of happiness and prosperity.

Mar
08

No sight of you around…

Posted by Varun Sharma on March 8, 2014
Since that dark day and cold night
My eyes are always trying to scan my surrounding
For a glimpse of you ….